Personal Science

From the development of the U-2 to the Stealth fighter, the never-before-told story behind America's high-stakes quest to dominate the skies. Skunk Works is the true story of America's most secret and successful aerospace operation. As recounted by Ben Rich, the operation's brilliant boss for nearly two decades, the chronicle of Lockheed's legendary Skunk Works is a drama of Cold War confrontations and Gulf War air combat, of extraordinary feats of engineering and human achievement against fantastic odds.

In a world where social media, online relationships, and relentless self-absorption threaten the very idea of deep and lasting friendships, the search for true friends is more important than ever. In this short book, famous Roman politician and philosopher Cicero offers a compelling guide to finding, keeping, and appreciating friends. With wit and wisdom, Cicero teaches not only how to build friendships but also why they must be a key part of our lives. For, as Cicero says, life without friends is not worth living.

Navigating the challenges of long-term commitment takes effort - and it just got simpler, with this empowering, step-by-step guide to communicating about the things that matter most to you and your partner. Drawing on 40 years of research from their world-famous Love Lab, Dr. John Gottman and Dr. Julie Schwartz Gottman invite couples on eight fun, easy, and profoundly rewarding dates, each one focused on a make-or-break issue: trust, conflict, sex, money, family, adventure, spirituality, and dreams.

Nobody needs to be told there isn’t enough time. Whether we’re starting our own business, or trying to write a novel during our lunch break, or staring down a pile of deadlines as we’re planning a vacation, we’re obsessed with our lengthening to-do lists, overfilled inboxes, work-life balance, and ceaseless struggle against distraction. We’re deluged with advice on becoming more productive and efficient and life hacks to optimize our days.

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.

No data is completely safe. Cyberattacks on companies and individuals are on the rise and growing not only in number but also in ferocity. And while you may think your company has taken all the precautionary steps to prevent an attack, no individual, company, or country is safe. Cybersecurity can no longer be left exclusively to IT specialists. Improving and increasing data security practices and identifying suspicious activity is everyone's responsibility, from the boardroom to the break room.

In Build the Life You Want, Arthur C. Brooks and Oprah Winfrey invite you to begin a journey toward greater happiness no matter how challenging your circumstances. Drawing on cutting-edge science and their years of helping people translate ideas into action, they show you how to improve your life right now instead of waiting for the outside world to change.

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.

Best-selling author Naomi Wolf demythologizes motherhood and reveals the dangers of common assumptions about childbirth. With uncompromising honesty, she describes how hormones eroded her sense of independence, ultrasounds tested her commitment to abortion rights, and the keepers of the OB/GYN establishment lacked compassion. Wolf's courageous willingness to talk about the unexpected difficulties of childbirth will help every woman become a more knowledgeable planner of her pregnancy and better prepare her for the challenges of balancing a career, freedom, and a growing family.

In Talk, Brooks shows why conversing a little more effectively can make a big difference in the quality of our close personal relationships as well as our professional success. Drawing on the new science of conversation, Brooks distills lessons that show how we can better understand, learn from, and delight each other.

Some people bounce back in response to setbacks; others break. We often think that these responses are hardwired, but fortunately this is not the case. Stoicism offers us an alternative approach. Plumbing the wisdom of one of the most popular and successful schools of thought from ancient Rome, philosopher William B. Irvine teaches us to turn any challenge on its head. The Stoic Challenge, then, is the ultimate guide to improving your quality of life through tactics developed by ancient Stoics, from Marcus Aurelius and Seneca to Epictetus.

The book draws its inspiration from stoicism, the ancient Greek philosophy of enduring pain or adversity with perseverance and resilience. Stoics focus on the things they can control, let go of everything else, and turn every new obstacle into an opportunity to get better, stronger, tougher. As Marcus Aurelius put it nearly 2000 years ago: “The impediment to action advances action. What stands in the way becomes the way.”

Powerful Teaching: Unleash the Science of Learning empowers educators to harness rigorous research on how students learn and unleash it in their classrooms. Drawing on a 15-year scientist-teacher collaboration, more than 100 years of research on learning, and rich experiences from educators in K-12 and higher education, the authors present highly accessible step-by-step guidance on how to transform teaching with four essential strategies: Retrieval practice, spacing, interleaving, and feedback-driven metacognition.

Minimalism is the art of knowing how much is just enough. Digital minimalism applies this idea to our personal technology. It's the key to living a focused life in an increasingly noisy world. In this timely and enlightening book, the best-selling author of Deep Work introduces a philosophy for technology use that has already improved countless lives.

What skills do you need to succeed today? How can you make better choices? In today's fast world, it's important to have certain skills for success. With so much fake news and information everywhere, critical thinking and logic are crucial. These skills help us think well and make good decisions. They help us understand why things are how they are, figure out what influences them, and come up with ways to make things better. One of the reasons most of us fall short in thinking critically is that our educational system doesn't teach critical thinking.

Most men today are sent off into society with a broken belief system, which they use to make choices that get them terrible results with life and women. Men have been conditioned to be the quintessential “nice guy.” They’re trained to be overly humble, kind to a fault, and that just “being themselves” is enough to attract the women of their dreams. Men are told to believe that conventional masculinity is toxic, and to put women ahead of their own interests, passions, and purpose.

In his book To Catch a Predator, Chris Hansen, the on-air correspondent for one of Dateline's most successful series, looks deeper into the world of child predators. The book expands beyond the Dateline series to include more commentary from psychological and criminal experts about the origins and methods of child predators, and includes substantive advice for both parents and children on how to protect kids who use the Internet.

In this playful and informative exploration of the science behind how to choose a great mate, acclaimed relationship psychologist Dr. Ty Tashiro explores how to find enduring love. Dr. Tashiro translates reams of scientific studies and research data into the first audiobook to revolutionize the way we search for love. His research pinpoints why our decision-making abilities seem to fail when it comes to choosing mates and how we can make smarter choices.

In The Mastery of Love, don Miguel Ruiz illuminates the fear-based beliefs and assumptions that undermine love and lead to suffering and drama in our relationships. Using insightful stories to bring his message to life, Ruiz shows us how to heal our emotional wounds, recover the freedom and joy that are our birthright, and restore the spirit of playfulness that is vital to loving relationships.

Menopause and perimenopause are still a black box to most doctors, leaving patients exasperated as they grapple with symptoms ranging from hot flashes to insomnia to brain fog. As a leading neuroscientist and women’s brain health specialist, Dr. Mosconi unravels these mysteries by revealing how menopause doesn’t just impact the ovaries—it’s a hormonal show in which the brain takes center stage.