Personal Science

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.

Sexual violence has been so prominent in recent years that the feminist term "rape culture" has finally entered the mainstream. But what, exactly, is it? And how do we change it? In Asking for It, Kate Harding answers those questions in the same blunt, no-nonsense voice that has made her a powerhouse feminist blogger. Combining in-depth research with practical knowledge, Asking for It makes the case that 21st-century America supports rapists more effectively than victims.

Journaliste et auteur de best-sellers, Johann Hari a mené l'enquête auprès d'experts et scientifiques pour comprendre ce qui nous arrive. A l'encontre des théories courantes, il montre que nous ne sommes pas responsables personnellement. Il adopte ainsi une approche déculpabilisante, en pointant du doigt les "forces extérieures" qui pèsent sur les individus. Parmi elles, la technologie et les réseaux sociaux, la surcharge d'informations, la culture de l'instantanéité, la montée du stress, la détérioration de notre alimentation, etc.

An Unfinished Love Story: A Personal History of the 1960s by Doris Kearns Goodwin, one of America’s most beloved historians, artfully weaves together biography, memoir, and history. She takes you along on the emotional journey she and her husband, Richard (Dick) Goodwin embarked upon in the last years of his life.

At least one-third of the people we know are introverts. They are the ones who prefer listening to speaking; who innovate and create but dislike self-promotion; who favor working on their own over working in teams. It is to introverts—Rosa Parks, Chopin, Dr. Seuss, Steve Wozniak—that we owe many of the great contributions to society.

Navigating the challenges of long-term commitment takes effort - and it just got simpler, with this empowering, step-by-step guide to communicating about the things that matter most to you and your partner. Drawing on 40 years of research from their world-famous Love Lab, Dr. John Gottman and Dr. Julie Schwartz Gottman invite couples on eight fun, easy, and profoundly rewarding dates, each one focused on a make-or-break issue: trust, conflict, sex, money, family, adventure, spirituality, and dreams.

Hidden somewhere, in nearly every major city in the world, is an underground seduction lair. And in these lairs, men trade the most devastatingly effective techniques ever invented to charm women. This is not fiction. These men really exist. They live together in houses known as Projects. And Neil Strauss, the best-selling author, spent two years living among them, using the pseudonym Style to protect his real-life identity. The result is one of the most explosive and controversial books of the year.

Imagine discovering a secret that catapults you to the life you always wished you’d have, one that’s abundantly rich and rewarding in every facet. That solution exists. In fact, it exists today, this very moment - in your own mind! Every person walking this planet carries this key, but few know how to plumb their mind’s depths to excavate a more rewarding life for themselves. That’s where Bob Proctor comes in.

Powerful Teaching: Unleash the Science of Learning empowers educators to harness rigorous research on how students learn and unleash it in their classrooms. Drawing on a 15-year scientist-teacher collaboration, more than 100 years of research on learning, and rich experiences from educators in K-12 and higher education, the authors present highly accessible step-by-step guidance on how to transform teaching with four essential strategies: Retrieval practice, spacing, interleaving, and feedback-driven metacognition.

In The Mastery of Love, don Miguel Ruiz illuminates the fear-based beliefs and assumptions that undermine love and lead to suffering and drama in our relationships. Using insightful stories to bring his message to life, Ruiz shows us how to heal our emotional wounds, recover the freedom and joy that are our birthright, and restore the spirit of playfulness that is vital to loving relationships.

Building the Bonds of Attachment is the third edition of a critically acclaimed book for social workers, therapists, and parents who strive to assist children with reactive attachment disorder. This work is a composite case study of the developmental course of one child following years of abuse and neglect.

In the past the elders had encyclopaedic memories. They could name all the animals and plants across the landscape and the stars in the sky, too. Yet most of us struggle to memorise more than a short poem. Using traditional Aboriginal Australian songlines as the key, Lynne Kelly has identified the powerful memory technique used by indigenous people around the world.

As Commander of the International Space Station, Chris Hadfield captivated the world with stunning photos and commentary from space. Now, reading from his first book, Chris takes listeners deep into his years of training and space exploration to show how to make the impossible possible.

At thirty years old, Gabriel Wyner speaks six languages fluently. He didn’t learn them in school—who does? Rather, he learned them in the past few years, working on his own and practicing on the subway, using simple techniques and free online resources—and here he wants to show others what he’s discovered. This is brain hacking at its most exciting, taking what we know about neuroscience and linguistics and using it to create the most efficient and enjoyable way to learn a foreign language in the spare minutes of your day.

Sun Tzu's Art of War for Women helps women find the peaceful path to success through strategies made famous in the ancient Chinese text, The Art of War. Female wisdom, or common sense, is about avoiding needless confrontation, conserving energy for the things that matter, and seeking an outcome in which everyone wins. And for women, as for Sun Tzu, success doesn't come simply from knowing what to do, but from knowing who you are.

Do you have a personality that attracts or repels people? Do you ever wonder why some people who are far less physically attractive than you get swarmed by members of the opposite sex while you are not? Can you attract wealth, power and fame with a super personality? This audiobook can change the way you feel about yourself and very importantly, other people's perceptions of you. It will boost your confidence and help you achieve "Great Personal Magnetism" to gain wealth, fame, love or power.

The modern healthcare system has become proficient at staving off death with aggressive interventions. And yet, eventually everyone dies - and although most Americans say they would prefer to die peacefully at home, more than half of all deaths take place in hospitals or health care facilities. At the End of Life tackles this conundrum head on. Featuring 22 compelling personal-medical narratives, the collection explores death, dying, and palliative care, and highlights current features, flaws, and advances in the healthcare system.

Karl Albrecht defines social intelligence (SI) as the ability to get along well with others while winning their cooperation. SI is a combination of sensitivity to the needs and interests of others, sometimes called your "social radar", an attitude of generosity and consideration, and a set of practical skills for interacting successfully with people in any setting. Social Intelligence provides a highly accessible and comprehensive model for describing, assessing, and developing social intelligence at a personal level.

Minimalism is the art of knowing how much is just enough. Digital minimalism applies this idea to our personal technology. It's the key to living a focused life in an increasingly noisy world. In this timely and enlightening book, the best-selling author of Deep Work introduces a philosophy for technology use that has already improved countless lives.