Personal Science

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.

Author David Brooks explores the four commitments that define a life of meaning and purpose: to a spouse and family, to a vocation, to a philosophy or faith, and to a community. Our personal fulfillment depends on how well we choose and execute these commitments. Brooks looks at a range of people who have lived joyous, committed lives, and who have embraced the necessity and beauty of dependence. He gathers their wisdom on how to choose a partner, how to pick a vocation, how to live out a philosophy, and how we can begin to integrate our commitments into one overriding purpose.

An Unfinished Love Story: A Personal History of the 1960s by Doris Kearns Goodwin, one of America’s most beloved historians, artfully weaves together biography, memoir, and history. She takes you along on the emotional journey she and her husband, Richard (Dick) Goodwin embarked upon in the last years of his life.

Renowned psychologist and best-selling author of The Dance of Anger sheds new light on the two most important words in the English language - I'm sorry - and offers a unique perspective on the challenge of healing broken connections and restoring trust.

For Twilight fans and beyond: the ultimate guide to love and sex, vampire-style. Women daring and lucky enough to discover romance with a vampire claim to enjoy the most intense love and sex of their lives. But how do you find a vampire of your very own? And just how do you get him interested in ravishing you within an inch of your life? Will the ecstasy of the coupling be worth the inherent risks of vampire love—the risks of drinking your blood, the risks of secrecy, and the risks of betrayal?

From the development of the U-2 to the Stealth fighter, the never-before-told story behind America's high-stakes quest to dominate the skies. Skunk Works is the true story of America's most secret and successful aerospace operation. As recounted by Ben Rich, the operation's brilliant boss for nearly two decades, the chronicle of Lockheed's legendary Skunk Works is a drama of Cold War confrontations and Gulf War air combat, of extraordinary feats of engineering and human achievement against fantastic odds.

Navigating the challenges of long-term commitment takes effort - and it just got simpler, with this empowering, step-by-step guide to communicating about the things that matter most to you and your partner. Drawing on 40 years of research from their world-famous Love Lab, Dr. John Gottman and Dr. Julie Schwartz Gottman invite couples on eight fun, easy, and profoundly rewarding dates, each one focused on a make-or-break issue: trust, conflict, sex, money, family, adventure, spirituality, and dreams.

In Hunt, Gather, Parent, Doucleff sets out with her three-year-old daughter in tow to learn and practice parenting strategies from families in three of the world’s most venerable communities: Maya families in Mexico, Inuit families above the Arctic Circle, and Hadzabe families in Tanzania. She sees that these cultures don’t have the same problems with children that Western parents do.

Journaliste et auteur de best-sellers, Johann Hari a mené l'enquête auprès d'experts et scientifiques pour comprendre ce qui nous arrive. A l'encontre des théories courantes, il montre que nous ne sommes pas responsables personnellement. Il adopte ainsi une approche déculpabilisante, en pointant du doigt les "forces extérieures" qui pèsent sur les individus. Parmi elles, la technologie et les réseaux sociaux, la surcharge d'informations, la culture de l'instantanéité, la montée du stress, la détérioration de notre alimentation, etc.

Lyra and Will, the two ordinary children whose extraordinary adventures begin in The Golden Compass and The Subtle Knife, are in unspeakable danger. With help from Iorek Byrnison the armored bear and two tiny Gallivespian spies, they must journey to a dank and gray-lit world where no living soul has ever gone.

Working women today are better educated and more well-qualified than ever before. Yet men still predominate in the corporate world. In The Confidence Code, Claire Shipman and Katty Kay argue that the key reason is confidence.

Combining cutting-edge research in genetics, gender, behavior, and cognition - with examples from their own lives and those of other successful women in politics, media, and business - Kay and Shipman go beyond admonishing women to "lean in".

Are you living the life you’ve always dreamed of, or have you settled for being less than truly happy? Do you secretly yearn for love, for freedom, for abundance, for peace, or for purpose? This short book contains the secret to finally creating the life you want. Are you ready to take back your power and become the author of your own destiny?

Cosmos is one of the bestselling science books of all time. In clear-eyed prose, Sagan reveals a jewel-like blue world inhabited by a life form that is just beginning to discover its own identity and to venture into the vast ocean of space.

In How to Have Impossible Conversations, Peter Boghossian and James Lindsay guide you through the straightforward, practical, conversational techniques necessary for every successful conversation—whether the issue is climate change, religious faith, gender identity, race, poverty, immigration, or gun control. Boghossian and Lindsay teach the subtle art of instilling doubts and opening minds.

Anders Ericsson has made a career studying chess champions, violin virtuosos, star athletes, and memory mavens. Peak distills three decades of myth-shattering research into a powerful learning strategy that is fundamentally different from the way people traditionally think about acquiring new abilities. Whether you want to stand out at work, improve your athletic or musical performance, or help your child achieve academic goals, Ericsson’s revolutionary methods will show you how to improve at almost any skill that matters to you.

Polyamorous psychotherapist Jessica Fern breaks new ground by extending attachment theory into the realm of consensual nonmonogamy. Using her nested model of attachment and trauma, she expands our understanding of how emotional experiences can influence our relationships. Then, she sets out six specific strategies to help you move toward secure attachments in your multiple relationships.

In today's fast world, it's important to have certain skills for success. With so much fake news and information everywhere, critical thinking and logic are crucial. These skills help us think well and make good decisions. They help us understand why things are how they are, figure out what influences them, and come up with ways to make things better. One of the reasons most of us fall short in thinking critically is that our educational system doesn't teach critical thinking.

Whenever we worry about what to eat, how to love, or simply how to be happy, we are worrying about how to lead a good life. No goal is more elusive. In How to Be a Stoic, philosopher Massimo Pigliucci offers Stoicism, the ancient philosophy that inspired the great emperor Marcus Aurelius, as the best way to attain it. Stoicism is a pragmatic philosophy that teaches us to act depending on what is within our control and separate things worth getting upset about from those that are not.

Based on O’Connor’s own trailblazing neuroimaging work, research in the field, and her real-life stories, The Grieving Brain combines storytelling, accessible science, and practical knowledge that will help us better understand what happens when we grieve and how to navigate loss with more ease and grace.

Sex and World Peace unsettles a variety of assumptions in political and security discourse, demonstrating that the security of women is a vital factor in the security of the state and its incidence of conflict and war. Harnessing an immense amount of data, the authors call attention to discrepancies between national laws protecting women and the enforcement of those laws, and they note the adverse effects on state security of abnormal sex ratios favoring males, the practice of polygamy, and inequitable realities in family law, among other gendered aggressions.