Political Campaign

Builders don't construct skyscrapers without a plan. Sport teams don't take the field without a plan. Teachers don't enter the classroom without a plan. So why would a candidate run for office without a plan? The Political Campaign Desk Reference is the guide that will walk you through your candidate experience from beginning to building your plan to executing your plan. Don't run for office without a plan. Don't run for office without the Political Campaign Desk Reference!

Completely revised and updated to tackle today’s issues, the 10th Anniversary Edition not only explains what framing is and how it works but also reveals why, after a brief stint of winning the framing wars in the 2008 elections, the Democrats have gone back to losing them, and what can be done about it. In this powerful new volume, George Lakoff delves into the issues that will dominate the midterm elections in 2014, the coming presidential elections, and beyond.

White rural voters hold the greatest electoral sway of any demographic group in the United States, yet rural communities suffer from poor healthcare access, failing infrastructure, and severe manufacturing and farming job losses. Rural voters believe our nation has betrayed them, and to some degree, they’re right. In White Rural Rage, Tom Schaller and Paul Waldman explore why rural Whites have failed to reap the benefits from their outsize political power and why, as a result, they are the most likely group to abandon democratic norms and traditions.

The culmination of nearly 30 years of reporting on Donald Trump, Pulitzer Prize-winning investigative reporter David Cay Johnston takes a revealingly close look at the mogul's rise to power and prominence. Covering the long arc of Trump's career, Johnston tells the full story of how a boy from a quiet section of Queens, New York, would become an entirely new and complex breed of public figure. Trump is a man of great media savvy, entrepreneurial spirit, and political clout. Yet, his career has been plagued by legal troubles and mounting controversy

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the past four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day.

Are you thinking of running for local office, but don't know where to start? Start with shaping the most important weapon in the political strategists arsenal: the human mind. This book is based on 2,500 year beta-tested and proven principles. Sun Tzu was a military strategist and General who defeated an army 10 times larger than his by using strategic agility. Sun Tzu's treatise on military strategy has been studied in business school, sports, and of course in the Military Service schools and fighting units.

In politics, when reason and emotion collide, emotion invariably wins. In this landmark book, scientist and psychologist Drew Westen shows how electorates vote not with their heads but with their hearts, and how the marketplace that matters most is the marketplace of emotion - filled with values, images, analogies, moral sentiments, and moving oratory.

This book invites listeners on a unique journey inside the mind of a voter using unprecedented data from the United States, the United Kingdom, Germany, France, South Africa, and Georgia throughout a period when the world evolved from the centrist dominance of Obama and Mandela to the shock victories of Brexit and Trump. Michael Bruter and Sarah Harrison explore three interrelated aspects of the heart and mind of voters: the psychological bases of their behavior, how they experience elections and the emotions this entails, and how and when elections bring democratic resolution.

During the final three years of the Obama administration, Richard Stengel, the former editor of Time magazine and an Under Secretary of State, was the single person in government tasked with unpacking, disproving, and combating both ISIS's messaging and Russian disinformation. Then, in 2016, as the presidential election unfolded, Stengel watched as Donald Trump used disinformation himself, weaponizing the grievances of Americans who felt overlooked. In fact, Stengel quickly came to see how all three players had used the same playbook: ISIS sought to make Islam great again....

In Politics Is for Power, pioneering and brilliant data analyst Eitan Hersh shows us a way toward more effective political participation. Aided by political theory, history, cutting-edge social science, as well as remarkable stories of ordinary citizens who got off their couches and took political power seriously, this audiobook shows us how to channel our energy away from political hobbyism and toward empowering our values.

'But Hillary is a known Luciferian,' he tried. 'She's not a known Luciferian,' I said. 'Well, yes and no,' he said. In The Elephant in the Room, Jon Ronson, the New York Times best-selling author of The Psychopath Test, Them and So You've Been Publicly Shamed, travels to Cleveland at the height of summer to witness the Republican National Convention.

Two-time Pulitzer Prize winner Bob Woodward tells the revelatory, behind-the-scenes story of three wars—Ukraine, the Middle East and the struggle for the American Presidency. War provides an unvarnished examination of the vice president as she tries to embrace the Biden legacy and policies while beginning to chart a path of her own as a presidential candidate.

Mark Lane tried the only US court case in which the jurors concluded that the CIA plotted the murder of President Kennedy, but there was always a missing piece: How did the CIA control cops and secret service agents on the ground in Dealey Plaza? How did federal authorities prevent the House Select Committee on Assassinations from discovering the truth about the complicity of the CIA? Now, Mark Lane tells all in this explosive new book.

In this explosive account of wrongful acts and ongoing cover-ups, Jesse Ventura takes a systematic look at the wide gap between what the American government knows and what it reveals to the American people. For too long, we the people have sat by and let politicians and bureaucrats from both parties obfuscate and lie. And according to this former Navy SEAL, former pro wrestler, and former Minnesota governor, the media is complicit in these acts of deception.

What would it be like to sit down for an impassioned, entertaining conversation with Hillary Clinton? In Something Lost, Something Gained, Hillary offers her candid views on life and love, politics, liberty, democracy, the threats we face, and the future within our reach. She describes the strength she draws from her deepest friendships, her Methodist faith, and the nearly fifty years she’s been married to President Bill Clinton—all with the wisdom that comes from looking back on a full life with fresh eyes.

Politics makes strange bedfellows, and that becomes even more apparent when trying to analyze the science of politics. Pulling from an array of disciplines including social science, behavioral science, and mathematics, this audiobook analyzes key factors in the process of electing a leader: from dissecting those qualities considered to be ideal, to how potential leaders are portrayed, to voter behavior, to the voting process - casting, collecting, and counting the votes.

Contrary to what is commonly believed, authoritarian leaders who agree to hold elections are generally able to remain in power longer than autocrats who refuse to allow the populace to vote. In this engaging and provocative audiobook, authors Nic Cheeseman and Brian Klaas expose the limitations of national elections as a means of promoting democratization and reveal the six essential strategies that dictators use to undermine the electoral process in order to guarantee victory for themselves.

America's political leaders have considered suffrage not a natural right but a privilege restricted by wealth, sex, race, residence, literacy, criminal conviction, and citizenship. Today, voter identification laws, political gerrymandering, registration requirements, felon disenfranchisement, and voter purges deny many millions of citizens the opportunity to express their views at the ballot box. We cannot blame the founders alone for America's embattled vote. Best-selling author Allan Lichtman notes that subsequent generations have failed to establish suffrage as a universal right.

The People Are Going to Rise Like the Waters Upon Your Shore is a firsthand account of the events that shaped the 2016 presidential election and the cultural forces that powered Donald Trump into the White House. Featuring in-the-field reports as well as deep analysis, Sexton's book is not just the story of the most unexpected and divisive election in modern political history. It is also a sobering chronicle of our democracy's political polarization - a result of our self-constructed, technologically assisted echo chambers.

Once Donald Trump’s fiercest surrogate, closest confidant, and staunchest defender, Michael Cohen knows where the skeletons are buried. This is the most devastating business and political horror story of the century. As Trump’s lawyer and “fixer”, Cohen not only witnessed firsthand but was also an active participant in the inner workings of Trump’s business empire, political campaign, and presidential administration.