Political Campaign

Come si può vincere le elezioni e governare in un contesto caratterizzato dalla velocità dei cambiamenti tecnologici e sociali? Gli elettori si comportano sempre più come consumatori e il compito del nuovo marketing politico non è abbellire un prodotto da vendere, ma costruire una relazione a lungo termine con il cittadino-elettore. "Il nuovo marketing politico" è una bussola per la fast politics, nella quale il ciclo delle notizie è attivo 24 ore su 24, una grande mole di dati viene prodotta dagli elettori attraverso i media digitali.

The presidential election of 1968 forever changed American politics. In this character-driven narrative history, Aram Goudsouzian portrays the key transformations that played out over that dramatic year. It was the last "Old Politics" campaign, where political machines and party bosses determined the major nominees, even as the "New Politics" of grassroots participation powered primary elections. It was an election that showed how candidates from both the Left and Right could seize on "hot-button" issues to alter the larger political dynamic.

Blood, Money, & Power exposes the secret, high-level conspiracy in Texas that led to President John F. Kennedy’s death and the succession of Lyndon B. Johnson as president in 1963. Attorney Barr McClellan, a former member of L.B.J.’s legal team, uses hundreds of newly released documents, including insider interviews, court papers, and the Warren Commission, to illuminate the maneuvers, payoffs, and power plays that revolved around the assassination of Kennedy and to expose L.B.J.’s involvement in the murder plot.

Four years ago, a bright young presidential candidate named Barack Obama campaigned on a theme of hope and change, and made history. Today, he finds himself in another bitter, divisive presidential race but without the buzzwords. Instead, an embattled president struggles with a dysfunctionally divided Congress, a controversial healthcare bill, a decade-long war, and a stagnant economy.

El proceso electoral de 2018 cerró diversos ciclos históricos: uno de 50 años, si se considera el movimiento de 1968 como arranque de la democratización; uno de 40, si se ubica en la reforma política de 1977 el inicio del camino hacia la pluralidad; o uno de tres décadas, si se considera a las elecciones de 1988 como el punto de quiebre de la transición. Lo cierto es que la democracia mexicana no nació el 1 de julio de 2018.

In today’s America, only a slim majority of people register to vote, and a large percentage of registered voters don’t bother to show up: Donald Trump was elected by only 26 percent of eligible voters. Unfortunately, this is not a bug in our system, it’s a feature. Thom Hartmann unveils the strategies and tactics that conservative elites in this country have used, from the foundation of the Electoral College to the latest voter ID laws, to protect their interests by preventing “the wrong people” - such as the poor, women, and people of color - from voting while making it more convenient for the wealthy and white.

The Leadership Campaign is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors' company to apply to their political campaigns what the authors knew about business communication and marketing strategy.

L. Sandy Maisel and Jennifer A. Yoder lay out the variety of electoral systems in the broadest terms-single-member district plurality systems; proportional systems; and mixed systems. They discuss voting and the various electoral institutions used to implement the ways in which voting occurs and how votes are tabulated across electoral systems.

The Big Fraud tells the true story of how Democrats got away with rigging the 2020 election and orchestrating a sham impeachment around January 6, all in an attempt to destroy President Trump and continue the globalist takeover of America.

Few Americans and even fewer citizens of other nations understand the electoral process in the United States. Still fewer understand the role played by political parties in the electoral process or the ironies within the system. This Very Short Introduction audiobook introduces the listener to these issues and more, providing an insider's view of how the system actually works while shining a light on some of its flaws.

A political newcomer, Henry Bouchot, shocked the political establishment in Richard Nixon’s hometown of Whittier, California, defeating a nine-term incumbent to become the youngest member in the history of the Whittier City Council in 2018. In A Millennial’s Guide, Henry shows how he harnessed his business education and experience in the Marines to create an unbeatable campaign. He goes beyond just the nuts and bolts of campaigning and describes how to make running both an unforgettable experience and an unstoppable one.

The Glory and the Burden: The American Presidency from FDR to Trump is a timely examination of the state of the American presidency and the forces that have shaped it over the past 75 years, with an emphasis on the dramatic changes that have taken place within the institution and to the individuals occupying the Oval Office.

The presidency of Barack Obama was characterized by radical policy shifts. But within the blink of an eye, nearly the entire Obama legacy has been undone before the end of Donald Trump's first term in office. This remarkable audiobook details the scope of the Trump upheaval, exploring the destructive path Obama set the nation toward, how Trump has begun to right the ship...and how much more still needs to be done.

Emmanuel Macron, l'uomo nuovo della politica europea, racconta per la prima volta in questo audiolibro la sua storia, le idee che lo ispirano, e la sua visione dello stato, dei cittadini, dell'Unione Europea, in un mondo che affronta sfide comuni - l'immigrazione, il lavoro, il terrorismo - che dobbiamo affrontare uniti.

This election cycle was so absurd that celebrated political satirist, journalist, and die-hard Republican P. J. O'Rourke endorsed Democratic candidate Hillary Clinton. As P.J. put it, "America is experiencing the most severe outbreak of mass psychosis since the Salem witch trials of 1692. So why not put Hillary on the dunking stool?"

America is at a crucial turning point in its history, and Republicans have been losing ground to Democrats for too long. In Take No Prisoners, Horowitz sounds a clarion call for conservatives to use liberals' take-no-prisoners playbook against them. From his days as a founder of the radical New Left movement in the 1960s to his storied career as a leading conservative activist, Horowitz has a lifetime of experience in battleground politics. Now he lays out a winning political strategy for the Right that can save the country from sliding into economic and social ruin.

The 2012 presidential election demonstrated once again that Florida may be the most purple state in the Union. Northwest Florida, however, remains staunchly Republican. Barbara Olschner believes in her party's founding principles: lower taxes, less regulation, limited government, and individual accountability. But she also believes in governing through compromise, in respectfully listening to opponents' viewpoints, and in the possibility that a Republican can be fiscally but not socially conservative.

Despite the abundant evidence from Obama's victories proving that the US population has fundamentally changed, many progressives and Democrats continue to waste millions of dollars chasing white swing voters. Explosive population growth of people of color in America over the past 50 years has laid the foundation for a new American majority consisting of progressive people of color and progressive whites. These two groups make up 51 percent of all eligible voters in America right now, and that majority is growing larger every day.

A behind-the-scenes look at how conservatives - and even iconoclasts who don't consider themselves conservative - are overthrowing the liberal media and political correctness. From the bloggers who demolished Dan Rather, to the Swift Boat veterans who sank John Kerry, to the gleeful anti-political correctness of such comedic send-ups as South Park and Team America, the American media landscape has suffered an earthquake.

Rosenthal suggests that right-wing populism is a protean force whose prime mover is the resentment felt toward perceived elites, and whose abiding feature is its ideological flexibility, which now takes the form of xenophobic nationalism. In 2016, American right-wing populists migrated from the free marketeering Tea Party to Donald Trump's "hard hat," anti-immigrant, America-First nationalism. This was the most important single factor in Trump's electoral victory.