Political Campaign

The advice handed down by Sun Tzu in "The Art of War" is surprisingly practical. Strategic principles such as planning, precise timing, and gaining the advantage are just as important to modern political campaigns as they were 2000 years ago. In "Ancient Wisdom for Modern Campaigns," Caitlin Huxley, a campaign strategist with over 15 years of experience, translates the ancient time-honored wisdom and shares relevant personal stories from the campaign trail, taking candidates through the process of planning, organizing, and winning political campaigns using these proven methods.

Pulitzer Prize-nominated former Wall Street Journal reporter Ronald G. Shafer tells the colorful story of the election battle between sitting president Martin Van Buren, a professional Democratic politician from New York, and Whig Party upstart William Henry Harrison, a military hero who was nicknamed "Old Tippecanoe" after a battlefield where he fought and won in 1811. Shafer shows how the pivotal campaign of "Tippecanoe and Tyler Too" marked a series of firsts that changed presidential politicking forever.

Political Realignment tracks the evolution of citizen and elite opinions on economic and cultural issues from the 1970s to the 2010s - and the impact of these changes on electoral politics and public policy. Citizen positions on these cleavages have realigned over time, producing a similar realignment in the structure of the party systems to represent these demands. Economic issues remain important, now joined by divisions on cultural issues as a backlash to modernization. Assembling a time series of empirical evidence, this study explains the new forces of elector change in both Europe and the United States.

Quest for the Presidency is an engaging and insightful popular history of American presidential elections from 1789 to the present, analyzing the threads that link campaigns across time and shedding light on today’s politics.

Can a football game affect the outcome of an election? What about shark attacks? Or a drought? In a rational world the answer, of course, would be no. But as best-selling historian Rick Shenkman shows in Political Animals, our world is anything but rational. This isn't because we aren't smart. Instead, modern cues are setting off ancient, instinctive responses that worked to keep us safe in the Stone Age but lead us astray today.

California has never had a female governor and Morgan Childs is determined to change that with the help of her friends. Gathering the backing of the wealthiest women in California, she convinces her best friend, Brooks Kennedy, to run for governor. Morgan's campaign strategy is nontraditional, but she knows her plan to sexually blackmail each of Brooks's opponents is virtually foolproof. Once she convinces the team of her tactics, they do whatever it takes to get incriminating evidence on Brooks's opponents.

The first book to uncover the hidden and powerful role campaign professionals play in shaping American democracy by delving into the exclusive world of politicos through off-the-record interviews.

Drawing from the history of social movements in the US, especially the Rev. Dr. Martin Luther King Jr.’s Poor People’s Campaign, Rev. Barber and the contributors to this volume speak to the most pressing issues of our time, including Black Lives Matter, the fight for a $15 minimum wage, the struggle to protect voting rights, the march for women’s rights, and the movement to overcome poverty and unite the dispossessed across all dividing lines.

Remy Stanton is an ambitious corporate strategist who intervenes in an armed robbery and saves two lives, but is nearly killed in the process. When he wakes in the hospital, he learns one of the intended victims was Alena Griggs, the daughter and sole heir of Rawson Griggs, a brilliant, brash billionaire - and one of the most powerful men in the world. Rawson Griggs is about to announce a run for President of the United States, and he offers Remy a position in his campaign. Suddenly Remy finds himself thrust into the most controversial Presidential election in history.

In The Candidate’s 7 Deadly Sins, Dr. Peter A. Wish teaches tested strategies that gain candidates the critical advantage over their opponents. He outlines the sins to avoid - being pessimistic, canned, tentative, reactive, cerebral, partisan, and arrogant - and provides a road map for turning each sin into a winning virtue. Dr. Wish draws on past and current case studies of political winners and losers, cutting-edge neuroscience, and his experience working with candidates and campaign teams.

With relentless media coverage, breathtaking events, and extraordinary congressional and independent investigations, it is hard to believe that we still might not know some of the most significant facts about the presidency of George W. Bush. Yet beneath the surface events of the Bush presidency lies a secret history, a series of hidden events that makes a mockery of current debate.

Democracies are being gamed. Authoritarian governments, moneyed elites and fringe hackers are exploiting our digital infrastructure and the vulnerabilities in our democratic system to influence our politics and elections. In just a few years, it has become a perpetual information war. Inherently unstable and prone to wild volatility, our digital ecosystem has at its heart a vacuum open to the influence of those with the motivation, money or expertise to exploit it. Played successfully it can lead to unprecedented swings of public opinion.

In US Presidential Elections and Foreign Policy, a team of international scholars examines how the relationship between foreign policy and electoral politics evolved through the latter half of the 20th century. Covering all presidential elections from 1940 to 1992 - from debates over American entry into World War II to the aftermath of the Cold War - the contributors correct the conventional wisdom that domestic issues and the economy are always definitive.

Biographers have chronicled every significant period of Roosevelt's life with one exception, and American Cyclone fills that gap. His nomination for the vice presidency was Roosevelt's debut as a candidate for national office. American Cyclone presents the story of his campaign, a whirlwind effort highlighted by an astounding whistle-stop tour of 480 communities across 23 states. Eighteen of those states gave a plurality of votes to the McKinley-Roosevelt ticket, a gain of five states for the Republicans over 1896.

Identity Crisis takes listeners from the bruising primaries to an election night whose outcome defied the predictions of the pollsters and pundits. The book shows how fundamental characteristics of the nation and its politics - the state of the economy, the Obama presidency, and the demographics of the political parties - combined with the candidates' personalities and rhetoric to produce one of the most unexpected presidencies in history.

No skeletons were rattling in his closet, Thomas Eagleton assured George McGovern’s political director. But only eighteen days later—after a series of damaging public revelations and feverish behind-the-scenes maneuverings—McGovern rescinded his endorsement of his Democratic vice-presidential running mate, and Eagleton withdrew from the ticket. This fascinating book is the first to uncover the full story behind Eagleton's rise and precipitous fall as a national candidate.

Whistlestop tells the human story of nervous gambits hatched in first-floor hotel rooms, failures of will before the microphone, and the cross-country crack-ups of long-planned stratagems. At the bar at the end of a campaign day, these are the stories reporters rehash for themselves and embellish for newcomers. In addition to the familiar tales, Whistlestop also remembers the forgotten stories about the bruising and reckless campaigns of the 19th century.

In presenting the ideal skills, abilities, and qualities of a successful politico, The Capitol Hill Playbook speaks to today’s generation of staffers like no other book before it. Weaving together Renaissance-era political philosophies and contemporary illustrations, Nicholas Balthazar enlists the help of Niccolò Machiavelli, author of the venerable political treatise The Prince, and Baldassare Castiglione, author of The Book of the Courtier - the authoritative account of Renaissance court life - to demonstrate two models of political life and their applicability today.

Elections are, and always have been, the lifeblood of American democracy. Often raucous and sharply contentious, sometimes featuring grand debates about the nation's future, and invariably full of dramatic moments, elections offer insight into the character and historical evolution of American politics. America at the Ballot Box uses the history of presidential elections to illuminate American political democracy and its development from the early Republic to the late 20th century.

Political races in the United States rely heavily on highly paid political consultants who carefully curate the images of politicians, advise candidates on polling and analytics, and shape voters' perceptions through marketing and advertising techniques. More than half of the $6 billion spent in the 2012 election went to consultants who controlled virtually every aspect of the campaigns, from polling, fundraising, and media to more novel techniques of social media and micro-targeting.