Political Career

The Leadership Campaign is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors' company to apply to their political campaigns what the authors knew about business communication and marketing strategy.

Churchill is known all over the world for the speeches he gave, his sharp wit, his humorous observations, and most importantly, for being one of the greatest British statesman to ever have lived. Having led his country during the Second World War as prime minister, and due to his ability to make strategic political decisions and inspire hope and courage in the people of his country, Churchill has often been called the greatest Briton - by his own nation.