Political Communication

Dr. Ewen argues that the advent of the internet and social media has radically transformed the flow of information, making it more democratic and accessible to people across different continents. This democratization of information has, in turn, empowered individuals and non-state actors, enabling them to play a more significant role in the international arena. The book illustrates how these changes are challenging the conventional notions of sovereignty and control that nations have traditionally held, forcing a reevaluation of how power is understood and wielded on the global stage.

The rise of the media presidency through radio and television broadcasts has heightened the visibility and importance of presidential speeches in determining the effectiveness and popularity of the president of the United States. This development has also witnessed the rise of professional speechwriters to craft the words the chief executive would address to the nation. Yet, the reliance of individual presidents on their speechwriters has varied with the rhetorical skill of the officeholder himself, his managerial style, and his personal attitude toward public speaking.

The campaign of 1896 gave the public one of the most dramatic and interesting battles of political oratory in American history, even though, ironically, its issues faded quickly into insignificance after the election. In From the Front Porch to the Front Page, author William D. Harpine traces the campaign month by month to reveal the development of Bryan’s rhetoric and the stability of McKinley’s. He contrasts the divisive oratory Bryan employed to whip up fervor with the lower-keyed unifying strategy McKinley adopted.

El lenguaje es la herramienta fundamental que marca la diferencia. Las palabras adecuadas pueden hacernos ganar y las equivocadas pueden hacernos perder. Esto es aplicable a cualquier ámbito: a la vida cotidiana, al mundo de los negocios y, por supuesto, a la esfera política. El lenguaje “ganador” en política tiene que surgir de las ideas. No hay política sin comunicación. Y dejémoslo claro desde el principio, las palabras adecuadas pueden cambiar el modo en que una persona piensa.