Popular Science

Britain's empire has gone. Our manufacturing base is a shadow of its former self; the Royal Navy has been reduced to a skeleton. In military, diplomatic and economic terms, we no longer matter as we once did. And yet there is still one area in which we can legitimately claim superpower status: our popular culture.

Michael Andor Brodeur is a Gen-X gay writer with a passion for bodybuilding and an insatiable curiosity about masculinity—a concept in which many men are currently struggling to find their place. In our current moment, where “manfluencers” on TikTok tease their audiences with their latest videos, where right-wing men espouse the importance of being “alpha,” as toxic masculinity and the patriarchy are being rightfully criticized, the nature of masculinity has become murkier than ever.

For American women today, working out is as accepted as it is expected, fueling a multibillion-dollar fitness industrial complex. But it wasn’t always this way. For much of the 20th century, sweating was considered unladylike and girls grew up believing physical exertion would cause their uterus to literally fall out. It was only in the '60s that, thanks to a few forward-thinking fitness pioneers, women began to move en masse.

Horror films promise an experience: fear. But how exactly do filmmakers pull this off? The truth is, there's more to it than just loud noises and creepy images. With the affection of a true horror fan and the critical analysis of a scientist, Nesseth explains how audiences engage horror with both their brains and bodies, and teases apart the elements that make horror films tick. Nightmare Fuel covers everything from jump scares to creature features, serial killers to the undead, and the fears that stick around to those that fade over time.

It was a pretty radical idea - a channel for teenagers, showing nothing but music videos. It was such a radical idea that almost no one thought it would actually succeed, much less become a force in the worlds of music, television, film, fashion, sports, and even politics. But it did work. MTV became more than anyone had ever imagined. I Want My MTV tells the story of the first decade of MTV, the golden era when MTV's programming was all videos, all the time, and kids watched religiously to see their favorite bands, learn about new music, and have something to talk about at parties.

Many of us assume that who we really are is something deep inside us, an inner sanctuary that contains our true selves. In Who You Are, Michael Spivey argues that the opposite is true: that you are more than a brain, more than a brain and body, and more than all your assumptions about who you are.

New York Times best-selling author and cultural critic Chuck Klosterman presents a unique Audio Companion for Chuck Klosterman X, in which he contextualizes and reads from the collection of his best articles and essays, providing both a fascinating tour of the past decade and an ideal introduction to the mind of one of the sharpest and most prolific observers of our unusual times.

Music opinions bring out passionate debate in people, and Steven Hyden knows that firsthand. Each chapter in Your Favorite Band Is Killing Me focuses on a pop music rivalry, from the classic to the very recent, and draws connections to the larger forces surrounding the pairing.

'But Hillary is a known Luciferian,' he tried. 'She's not a known Luciferian,' I said. 'Well, yes and no,' he said. In The Elephant in the Room, Jon Ronson, the New York Times best-selling author of The Psychopath Test, Them and So You've Been Publicly Shamed, travels to Cleveland at the height of summer to witness the Republican National Convention.

From the Emmy Award-winning Squid Game to streaming sensations like The Glory and Crash Landing on You, Korean television has emerged onto the global pop culture scene as compelling television—but what exactly makes these shows so irresistibly bingeable? And what can we learn about our societies and ourselves from watching them? From stand-up comedian and media studies PhD Grace Jung comes a rollicking deep dive into the cultural significance of Korean television.

Iggy Pop's legendary career has been tumultuous, reaching great heights with mega-hits and then hitting rock-bottom lows in jail and mental institutions. Along the way, he's become a cult-rock hero, an inspiration for dozens of other famous rockers, and has had a pretty good time of it, too. But the image of Iggy Pop versus the man behind that image, James Newell Osterberg, Jr., is surprisingly contradictory.

The sensationalism and hysteria of the rescue attempt in early 1925 of caver Floyd Collins generated America's first true media spectacle and one of the seminal events of the century.

Decried as “human cockfighting” by Senator John McCain and dismissed by the New York Times as a “pay-per-view prism” onto the decline of Western civilization, the UFC seemed by 2000 to be bleeding out. The cage fighting promotion had been banned in thirty-six states and was struggling to cover production costs for its next event.

Learn about the man who wrote The Lord of the Rings in this Middle-earth treasury. Full of answers to common questions about Middle-earth and the fandom, this book about Tolkien celebrates Why We Love Middle-earth.

In 12 Bytes, the New York Times best-selling author of Why Be Happy When You Can Be Normal? Jeanette Winterson draws on her years of thinking and reading about artificial intelligence in all its bewildering manifestations. In her brilliant, laser focused, uniquely pointed, and witty style of storytelling, Winterson looks to history, religion, myth, literature, the politics of race and gender, and computer science, to help us understand the radical changes to the way we live and love that are happening now.

A generation gap has emerged between parents and their girls. Even in this age of helicopter parenting, the mothers and fathers of tomorrow's women have little idea what their daughters are up to sexually or how they feel about it. Drawing on in-depth interviews with over 70 young women and a wide range of psychologists, academics, and experts, renowned journalist Peggy Orenstein goes where most others fear to tread, pulling back the curtain on the hidden truths, hard lessons, and important possibilities of girls' sex lives in the modern world.

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

To a degree both engrossing and alarming, the story of fast food is the story of postwar America. Fast Food Nation is a groundbreaking work of investigation and cultural history that may change the way America thinks about the way it eats.

Sarah Vowell travels through the American past and investigates the dusty, bumpy roads of her own life. Her essays confront a wide range of subjects, icons, and historical moments: Ike, Teddy Roosevelt, and Bill Clinton; Canadian Mounties and German Filmmakers; Tom Cruise and Buffy the Vampire Slayer; twins and nerds; the Gettysburg Address, the State of the Union, and George W. Bush's inauguration. The result is an engrossing audiobook, capturing Vowell's memorable wit and her keen social commentary.

Cathal Kelly grew up in the '70s and '80s, decades when dressing like Michael Jackson seemed like a good idea and The Beachcombers - "an adventure show about logging" - seemed to make sense. But apart from fashion missteps and baffling TV plot lines, Kelly's youth was a time of wonder, obsession, and discovery. Navigating an often fraught family life, Kelly sought refuge in books, music, movies, games, and at least one backyard hole.