Popular Science

A riveting saga in the history of rock ‘n’ roll: the decades-long rivalry between the two men who innovated the electric guitar’s amplified sound - Leo Fender and Les Paul - and their intense competition to convince rock stars like the Beatles, Jimi Hendrix, and Eric Clapton to play the instruments they built.

Japan is the forge of the world’s fantasies: karaoke and the Walkman, manga and anime, Pac-Man and Pokémon, online imageboards and emojis. But as Japan media veteran Matt Alt proves in this brilliant investigation, these novelties did more than entertain. They paved the way for our perplexing modern lives.

Happy Singlehood charts a way forward for singles to live life on their terms, and shows how everyone - single or coupled - can benefit from accepting solo living. Based on personal interviews, quantitative analysis, and extensive review of singles' writings and literature, author Elyakim Kislev uncovers groundbreaking insights on how unmarried people create satisfying lives in a world where social structures and policies are still designed to favor marriage.

In American Scary, noted cultural historian and Columbia professor Jeremy Dauber takes the listener to the startling origins of the horror genre in the United States, drawing a surprising through-line between the lingering influence of the European Gothic, the enslaved insurrection tales propagated by slaveholders, and the apocryphal chronicles of colonial settlers kidnapped by Native Americans, among many others.

In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions, but the end result of more than a century's growth and expansion in the industries that feed on human attention.

Spanning the years between 1968 and 1976, these never-before-published letters show Thompson building his legend: running for sheriff in Aspen, Colorado; creating the seminal road book Fear and Loathing in Las Vegas; twisting political reporting to new heights for Rolling Stone; and making sense of it all in the landmark Fear and Loathing on the Campaign Trail '72.

Noah Lefevre, creator of Polyphonic, explores how our favorite music does more than entertain. From Aretha Franklin carving out her own space in what had been considered a man's world by reworking the chauvinistic lyrics to the 1967's hit "Respect," to Doja Cat's successful backlash against toxic fans of the digital age; from a broken amplifier on "Rocket 88" ushering in the distorted sounds of rock n' roll, to Kendrick Lamar's release of "Alright," which became the unofficial anthem to the BLM protests-each song mirrors the strife, change and progress of our country's narrative.

Beginning with that most fundamental of questions - ''Do we really want what we say we want?'' - Fisher explores the relationship between desire and capitalism, and wonders what new forms of desire we might still excavate from the past, present, and future. From the emergence and failure of the counterculture in the 1970s to the continued development of his left-accelerationist line of thinking, this volume charts a tragically interrupted course for thinking about the raising of a new kind of consciousness, and the cultural and political implications of doing so.

Status signaling isn’t just the province of the immature or insecure but a fundamental human need to secure social standing. It drives our behavior, forms our tastes, determines what we buy, and ultimately shapes who we are. It’s what’s behind “cool” and what drives fashion, music, food, sports, slang, travel, hairstyles, and dog breeds—and even the outsize influence of unpopular things with the “right” audience.

Acclaimed sports writers Jessica Luther and Kavitha A. Davidson tackle the most pressing issues in sports, why they matter, and how we can do better. For the authors, "sticking to sports" is not an option - not when our taxes are paying for the stadiums, and college athletes aren't getting paid at all. But simply quitting a favorite team won't change corrupt and deplorable practices, and the root causes of many of these problems are endemic in our wider society.

This is a comprehensive beginner's guide to all things conspiracy! Learn how to decode Illuminati symbolism that's hidden in plain sight with the help of an expert in spotting occult secrets. Conspiracy theorists like David Icke got you confused? Wondering how a reptilian can live among us and shape shift in and out of our dimensions? Are your favorite entertainers part of a transhumanistic alien agenda with mind control signals coming from Saturn and the Moon?

Now in audio - a fascinating work of popular science from a world-renowned expert on mosquitoes and a prize-winning reporter. In this lively and comprehensive portrait of the mosquito, its role in history, and its threat to mankind, Spielman and D'Antonio take a mosquito's-eye view of nature and man. They show us how mosquitoes breed, live, mate, and die and introduce us to their enemies, both natural and man-made.

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

The Queen of Urban Airwaves and VH1 host, Wendy Williams, dishes up juicy revelations and insider stories without batting a false eyelash.

What is love? Aside from being the title of many a popular love song, this is one of life's perennial questions. In What Love Is, philosopher Carrie Jenkins offers a bold new theory on the nature of romantic love that reconciles its humanistic and scientific components.

After almost every presentation activist and writer Mia Birdsong gives to executives, think tanks, and policy makers, one of those leaders quietly confesses how much they long for the profound community she describes. They have family, friends, and colleagues, yet they still feel like they're standing alone. They're "winning" at the American Dream, but they're lonely, disconnected, and unsatisfied.

What does it mean for someone to be an asshole? The answer is not obvious, despite the fact that we are often personally stuck dealing with people for whom there is no better name. Try as we might to avoid them, assholes are found everywhere - at work, at home, on the road, and in the public sphere. Encountering one causes great difficulty and personal strain, especially because we often cannot understand why exactly someone should be acting like that.

Wonder Woman and Philosophy: The Amazonian Mystique explores a wide range of philosophical questions surrounding the most popular female superhero of all time, from her creation as feminist propaganda during World War II up to the first female lead in the blockbuster DC movie franchise.

Raise your hand if you cringe at the sound of your own voice, worry that you actually do sound like your mother, or have spent a sleepless night wondering if your inner and outer voices are in sync. Now, hands down, headphones on. Lake Bell is going to tell you why you’re not alone and why your voice matters in the most deeply personal ways. Inside Voice unpacks the writer-director-producer-actor’s obsession with voice and all its permutations.

In 2005, Brad Balukjian left his position as a magazine fact-checker to pursue a dream job: partner with his childhood hero, The Iron Sheik (whose real name was Khosrow Vaziri), to write his biography. Things quickly went south, culminating in the Sheik threatening Balukjian’s life. Now seventeen years later, Balukjian returns to the road in search of not only a reunion with the Sheik, but something much bigger: truth in a world built on illusion.