Popular Science

In typical Caulfield manner, it isn't enough to simply interview experts and read the current studies (which he does). He tries celebrity-recommended beauty routines and diets. After attending a modeling competition, he enrolls in an assessment/audition for a modelling agency in Hollywood. In his quest to understand the relationship between celebrity and culture and our individual health choices, he follows celebrity Twitter feeds, scans gossip blogs, and forces himself to read every issue - cover to cover - of People magazine, for an entire year.

Big decisions are hard. We consult friends and family, make sense of confusing “expert” advice online, maybe we read a self-help book to guide us. In the end, we usually just do what feels right, pursuing high stakes self-improvement—such as who we marry, how to date, where to live, what makes us happy—based solely on what our gut instinct tells us. But what if our gut is wrong? Biased, unpredictable, and misinformed, our gut, it turns out, is not all that reliable. And data can prove this.

Spanning the years between 1968 and 1976, these never-before-published letters show Thompson building his legend: running for sheriff in Aspen, Colorado; creating the seminal road book Fear and Loathing in Las Vegas; twisting political reporting to new heights for Rolling Stone; and making sense of it all in the landmark Fear and Loathing on the Campaign Trail '72.

Steven L. Kent has been playing video games since Pong and writing about the industry since the Nintendo Entertainment System. In volume 1 of The Ultimate History of Video Games, he chronicled the industry’s first thirty years. In volume 2, he narrates gaming’s entrance into the twenty-first century, as Nintendo, Sega, Sony, and Microsoft battle to capture the global market.

James Gleick's story begins at the turn of the 20th century, with the young H. G. Wells writing and rewriting the fantastic tale that became his first book, an international sensation: The Time Machine. A host of forces were converging to transmute the human understanding of time, some philosophical and some technological - the electric telegraph, the steam railroad, the discovery of buried civilizations, and the perfection of clocks.

Blending biology, chemistry, and physics basics with accessible - and witty-prose, The Science of Rick and Morty equips you with the scientific foundation to thoroughly understand Rick's experiments from the show, such as how we can use dark matter and energy, just what is intelligence hacking, and whether or not you can really control a cockroach's nervous system with your tongue. Perfect for longtime and new fans of the show, this is the ultimate segue into discovering more about our complicated and fascinating universe.

The sublime evokes our awe, our terror, and our wonder. Applied first in ancient Greece to the heights of literary expression, in the 18th century the sublime was extended to nature and to the sciences, enterprises that viewed the natural world as a manifestation of God's goodness, power, and wisdom. In The Scientific Sublime, Alan Gross reveals the modern-day sublime in popular science. He tells how the great popular scientists of our time evoke the sublime in response to fundamental questions: How did the universe begin? How did life? How did language?

What can zombies teach us about the gospel? The hit show The Walking Dead is set in a post-apocalyptic world inhabited by mindless zombies. The characters have one goal: survive at all costs. At first glance there doesn't seem to be much the show can teach us about God or ourselves. Or is there? Author and speaker Danielle Strickland didn't expect to be drawn to a show about zombies, but she was surprised by the spiritual themes the show considers.

The original Dungeons & Dragons released by TSR (Tactical Studies Rules) in 1974 created a radical new medium: the role-playing game. For the next two decades, TSR rocketed to success. But by 1997, a series of ruinous choices and failed projects brought TSR to the edge of doom—only to be saved by their fiercest competitor, Wizards of the Coast. Unearthed from Ben Riggs’s own adventurous campaign of in-depth research, interviews with major players, and acquisitions of secret documents, Slaying the Dragon reveals the true story of the rise and fall of TSR.

This is his story, or, rather, stories - lots of them, and all gut-punchingly hilarious, from that first far reach into a girl's tight jeans to turning forty with a cataclysmic party. In between you’ll hear about acid trips, threesomes, Nazi skinheads, his band Anal Chinook (Inuit for “warm wind”), Martians in northern Canada, throwing pedophiles in jail, dinner with the Clash, what happens when you crash Bill Maher's show wasted, and the true story of Vice magazine.

The Jurassic Park series is one of the most famous and profitable movie franchises of all time. The movie spectacle broke film and merchandising records, pioneered special effects, and made Jeff Goldblum into an unlikely sex symbol, and now it has also been re-envisioned as a classic of queer feminist storytelling. In Clever Girl, Hannah McGregor argues that the female-only dinosaurs of Jurassic Park are stand-ins for monstrous women, engineered by men to be intelligent, violent, and adaptive, and whose chaos resists the systems designed to control them.

Virtually anyone who has ever watched a profound movie, a powerful TV show, or read a moving novel understands that entertainment can and does affect us in surprising and significant ways. But did you know that our most popular forms of entertainment can have a direct physical effect on us, a measurable impact on society, geopolitics, the economy, and even the future itself? In You Are What You Watch, Pulitzer Prize-winning author Walter Hickey proves how exactly how what we watch (and read and listen to) has a far greater effect on us and the world at large than we imagine.

Chinatown is the Holy Grail of 1970s cinema. Its twist ending is the most notorious in American film and its closing line of dialogue the most haunting. Here for the first time is the incredible true story of its making. In Sam Wasson's telling, it becomes the defining story of the most colorful characters in the most colorful period of Hollywood history. Here is Jack Nicholson at the height of his powers, as compelling a movie star as there has ever been, embarking on his great, doomed love affair with Anjelica Huston.

In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions, but the end result of more than a century's growth and expansion in the industries that feed on human attention.

Joel Bakan's book is a brilliantly argued account of the corporation's pathological pursuit of profit and power. An eminent law professor and legal theorist, Bakan contends that the corporation is created by law to function much like a psychopathic personality whose destructive behavior, if left unchecked, leads to scandal and ruin. Despite the structural failings found in the corporation, Bakan believes change is possible and outlines a far-reaching program of concrete, pragmatic, and realistic reforms through legal regulation and democratic control.

A razor-sharp thinker offers a new understanding of our post-truth world and explains the American instinct to believe in make-believe, from the Pilgrims to P. T. Barnum to Disneyland to zealots of every stripe...to Donald Trump. In this sweeping, eloquent history of America, Kurt Andersen demonstrates that what's happening in our country today - this strange, post-factual, "fake news" moment we're all living through - is not something entirely new, but rather the ultimate expression of our national character and path.

Raise your hand if you cringe at the sound of your own voice, worry that you actually do sound like your mother, or have spent a sleepless night wondering if your inner and outer voices are in sync. Now, hands down, headphones on. Lake Bell is going to tell you why you’re not alone and why your voice matters in the most deeply personal ways. Inside Voice unpacks the writer-director-producer-actor’s obsession with voice and all its permutations.

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

Japan is the forge of the world’s fantasies: karaoke and the Walkman, manga and anime, Pac-Man and Pokémon, online imageboards and emojis. But as Japan media veteran Matt Alt proves in this brilliant investigation, these novelties did more than entertain. They paved the way for our perplexing modern lives.

Embracing the revival of psychedelic research and the discovery of new therapeutic uses, clinical psychologist Dr. Richard Louis Miller discusses what is happening today in psychedelic medicine - and what will happen in the future - with top researchers and thinkers in this field. Dr. Miller and his contributors cover the tumultuous history of early psychedelic research brought to a halt 50 years ago by the US government as well as offering non-technical summaries of the most recent studies with MDMA, psilocybin, LSD, and ayahuasca.