Popular Science

In Pop Culture Magick: A How to Guide to Practical Pop Culture Magick, Taylor Ellwood shows you how to take the pop culture you love and apply it to your magical practice. Pop Culture Magick explores how to use modern media with practical magic to get results. Pop Culture Magick is real magick that uses comics, TV, Social Media, and other forms of modern culture to create magical workings and systems.

In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions, but the end result of more than a century's growth and expansion in the industries that feed on human attention.

Ideas are everywhere, but those with the greatest problem-solving, business-transforming, and life-changing potential are often hard to identify. Even when we recognize good ideas, applying them to everyday obstacles - whether in the workplace, our homes, or our civic institutions - can seem insurmountable. According to Matthew Syed, it doesn't have to be this way. In Rebel Ideas, Syed argues that our brainpower as individuals isn't enough. To tackle problems from climate change to economic decline, we'll need to employ the power of "cognitive diversity".

Through the stories of gaming's greatest innovations and most-beloved creations, journalist Harold Goldberg captures the creativity, controversy - and passion - behind the videogame's meteoric rise to the top of the pop-culture pantheon. Over the last 50 years, video games have grown from curiosities to fads to trends to one of the world's most popular forms of mass entertainment.

Few things in life are more satisfying than beating a rival. We love to win and hate to lose, whether it's on the playing field or at the ballot box, in the office or in the classroom. In this bold new look at human behavior, award-winning journalist and Olympian Matthew Syed explores the truth about our competitive nature: why we win, why we don't, and how we really play the game of life.

In The Way We All Became the Brady Bunch, TV and pop culture writer Kimberly Potts will draw upon her deep knowledge of and appreciation for The Brady Bunch and television and pop culture history, as well as her contacts, connections, and experience, to provide an industry insider narrative of The Brady Bunch. With fresh interviews, The Way We All Became the Brady Bunch will examine the show's lasting effects on its audience and take listeners behind the scenes and into the lives of our most beloved characters.

The Science of Being Lucky takes you on a science-based journey into what luck is, what we think it is, and how to get more of it in your life. The journey begins by breaking down and defining the lucky breaks, coincidences, and serendipitous events in our lives, then delves into the specific traits, life factors, and perspectives that create lucky outcomes. The Science of Being Lucky will open your eyes to what is behind each moment you would call lucky and give you a concrete action plan to create more of the same.

The music that would come to be known as hip-hop was born at a party in the Bronx in the summer of 1973. Now, fifty years later, it’s the most popular music genre in America. Just as jazz did in the first half of the twentieth century, hip-hop and its groundbreaking DJs and artists—nearly all of them people of color from some of America’s most overlooked communities—pushed the boundaries of music to new frontiers, while transfixing the country’s youth and reshaping fashion, art, and even language.

In 1939, 50 million Americans went to the movies every week, Louis B. Mayer was the highest-paid man in the country, and Hollywood produced 530 feature films a year. One decade and five thousand movies later, the studios were faltering....

Cathal Kelly grew up in the '70s and '80s, decades when dressing like Michael Jackson seemed like a good idea and The Beachcombers - "an adventure show about logging" - seemed to make sense. But apart from fashion missteps and baffling TV plot lines, Kelly's youth was a time of wonder, obsession, and discovery. Navigating an often fraught family life, Kelly sought refuge in books, music, movies, games, and at least one backyard hole.

Iggy Pop's legendary career has been tumultuous, reaching great heights with mega-hits and then hitting rock-bottom lows in jail and mental institutions. Along the way, he's become a cult-rock hero, an inspiration for dozens of other famous rockers, and has had a pretty good time of it, too. But the image of Iggy Pop versus the man behind that image, James Newell Osterberg, Jr., is surprisingly contradictory.

Women of all ages are using cannabis to feel and look better. For rookies and experienced marijuana users alike, this lively, information-filled audiobook is just the supportive guide you need to find the right dose to relieve anxiety, depression, and inflammation, and mitigate the onset of dementia and other signs of aging. Plus boost moods, ease aches, even lose weight, and get restful sleep. And a dose just for fun? Well, that works, too!

This audiobook is a compilation of sightings, encounters, and evidential findings as they pertain to Bigfoot in North America and those who have encountered them.

Throughout the 1960s and '70s, Abbie Hoffman crisscrossed the country, ferreting out alternative ways of getting by in America - some illegal and all radical. Causing scandals with its advice on how to Survive!, Fight!, and Liberate! in the “prison that is Amerika”, Steal This Book is a revolutionary's manual to running a guerilla movement, as well as getting free food, housing, transportation, medical care, and more.

It was a pretty radical idea - a channel for teenagers, showing nothing but music videos. It was such a radical idea that almost no one thought it would actually succeed, much less become a force in the worlds of music, television, film, fashion, sports, and even politics. But it did work. MTV became more than anyone had ever imagined. I Want My MTV tells the story of the first decade of MTV, the golden era when MTV's programming was all videos, all the time, and kids watched religiously to see their favorite bands, learn about new music, and have something to talk about at parties.

Why has one game, alone among the thousands of games invented and played throughout human history, not only survived but thrived within every culture it has touched? What is it about its 32 figurative pieces, moving about its 64 black and white squares according to very simple rules, that has captivated people for nearly 1,500 years? Why has it driven some of its greatest players into paranoia and madness, and yet is hailed as a remarkably powerful intellectual tool?

Known to mankind since prehistoric times, opium is arguably the oldest and most widely used narcotic. Opium: A History traces the drug's astounding impact on world culture - from its religious use by prehistoric peoples to its influence on the imaginations of the Romantic writers; from the earliest medical science to the Sino-British opium wars.

Nationally known NPR on-air personalities - including Melissa Block, David Greene, Rachel Martin, Guy Raz, Scott Simon, Susan Stamberg and many more - share the lasting impressions made during interviews with a wide variety of exceptional individuals. Each story is introduced by the NPR host and offers a candid account of how the encounter was particularly meaningful to them.

The leisure class has been replaced by a new elite. Highly educated and defined by cultural capital rather than income bracket, these individuals earnestly buy organic, carry NPR tote bags, and breast-feed their babies. They care about discreet, inconspicuous consumption. In The Sum of Small Things, Elizabeth Currid-Halkett dubs this segment of society "the aspirational class" and discusses how, through deft decisions about education, health, parenting, and retirement, the aspirational class deepens the ever-wider class divide.

It is impossible to overstate the cultural significance of the four men described in Don Lattin's The Harvard Psychedelic Club. Huston Smith, tirelessly working to promote cross-cultural religious and spiritual tolerance. Richard Alpert, aka Ram Dass, inspiring generations with his mantra "be here now". Andrew Weil, undisputed leader of the holistic medicine revolution. And, of course, Timothy Leary, the charismatic, rebellious counterculture icon and LSD guru.