Popular Science

Behind every Summer Olympic scoring soccer kick, tennis-ball bounce, and hard-hitting volleyball serve, science is at work. The type of kick used on a soccer ball affects its path. An equestrian leans forward during a jump to help the horse balance. Cyclists wear tight clothing to reduce drag. Find out how science is involved in several popular Summer Olympic events and how athletes take science into account in their quest for the gold medal.

A Harvard Business School student pays over $200 for a $20 bill. Washington, D.C., commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control-tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do?

For all of human history, we have made permanent marks on our skin—for multifarious, fascinating, reasons. The oldest preserved tattooed skin that survives is European: Ötzi, the famous ‘Iceman’ mummy, whose body is covered in small tattoo marks, allows us a brief glimpse into the pre-history of the practice. Since then, people in every corner of the world have decided to tattoo themselves, and countless cultures have performed this ancient artistic practice. But for the most part, these fascinating histories remain stubbornly untold.

Meet the Female Chauvinist Pig - the new brand of "empowered woman" who wears the Playboy bunny as a talisman, bares all for Girls Gone Wild, pursues casual sex as if it were a sport, and embraces "raunch culture". If male chauvinist pigs of years past thought of women as pieces of meat, Female Chauvinist Pigs of today are doing them one better. They think they're being brave, they think they're being funny, but in Female Chauvinist Pigs, Ariel Levy asks if the joke is on them.

"2023 Facts & Trivia: Snapshot of a Year" is a comprehensive overview that captures the significant events, trends, and moments that defined the year 2023. This book serves as a time capsule, documenting a wide array of topics including major global events, advancements in technology, popular culture phenomena, and key moments in sports, and science.

Final Fantasy is one of the most iconic and beloved video game series in the world. Since its inception, its titles have adopted names, themes, and stories from across global mythology, including the beliefs of the Vikings. This book embarks on a detailed exploration of how Norse lore in particular influenced the writing and design of Final Fantasy VII - arguably the most critically acclaimed of the franchise - and its wider Compilation. This work is presented as a tribute to the metaseries Compilation of Final Fantasy VII.

The primal image of the black-caped vampire Dracula has become an indelible fixture of the modern imagination. It's recognition factor rivals, in its own perverse way, the familiarity of Santa Claus. In this critically acclaimed excursion through the life of a cultural icon, David Skal maps out the archetypal vampire's relentless trajectory from Victorian literary oddity to movie idol to cultural commodity, digging through the populist veneer to reveal what the prince of darkness says about us all.

The untold stories of seven revolutionary teen shows (The Fresh Prince of Bel-Air, My So-Called Life, Dawson’s Creek, Freaks and Geeks, The O.C., Friday Night Lights, and Glee) that shaped the course of modern television and our pop cultural landscape forever.

Historians have long studied how civilizations rise and fall. But today it isn't just social collapse that makes thoughtful people fret but a potential end to everything. From nuclear war to ecological disaster to rocks from the sky all the way to luring unfriendly interest from "others" out there, science has shed light on myriad ways to fail. To tumble back down into entropy. So, want to have some fun listing and weighing all the ways (that we know) the universe could have it in for us?

Picking up where Under the Big Black Sun left off, More Fun in the New World explores the years 1982 to 1987, covering the dizzying pinnacle of LA's punk rock movement as its stars took to the national - and often international - stage. Detailing the eventual splintering of punk into various sub-genres, the second volume of John Doe and Tom DeSavia's west coast punk history portrays the rich cultural diversity of the movement and its characters, the legacy of the scene, how it affected other art forms, and ultimately influenced mainstream pop culture.

Jumping the Shark is the precise moment when things go terrible bad for a beloved something or someone. From music legends to sports heroes, from talk show hosts to politicians, Jump the Shark catalogs these priceless moments when the magic vanishes.

Before he grew up and became one of Washington's most respected reporters and editors, Andrew Ferguson was, of all things, a Lincoln buff, with the photos hung on his bedroom wall to prove it. Decades later, Ferguson's latent buffdom is reignited. In Land of Lincoln, he embarks on a curiosity-fueled coast-to-coast journey through contemporary Lincoln Nation, encountering everything from hatred to adoration to opportunism and all manner of reaction in between.

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

The Science of Being Lucky takes you on a science-based journey into what luck is, what we think it is, and how to get more of it in your life. The journey begins by breaking down and defining the lucky breaks, coincidences, and serendipitous events in our lives, then delves into the specific traits, life factors, and perspectives that create lucky outcomes. The Science of Being Lucky will open your eyes to what is behind each moment you would call lucky and give you a concrete action plan to create more of the same.

America in the 1920s was a place of drama, tension and hedonism. It glittered and seduced: jazz, flappers, the birth of Hollywood, and a glamorous gangster- led crime scene flourishing under prohibition. But it was also punctuated by momentous events such as the political show trials and the huge Ku Klux Klan march. But it also produced a splendid array of writers, musicians and film stars, from F. Scott Fitzgerald to Bessie Smith and Charlie Chaplin.

More than half a century since Roswell, UFOs have been making headlines again. On December 17, 2017, the New York Times ran a front-page story about a Pentagon program called the Advanced Aerospace Threat Identification Program. The article hinted, and its sources clearly said in subsequent interviews, that some of the ships in question couldn't be linked to any country. The implication was that they might be linked to other solar systems. The UFO community - those who had been thinking about, seeing, and analyzing UFOs for years - was surprisingly skeptical of the revelation.

Elements of Wit is an engaging audiobook that brings together the greatest wits of our time, and previous ones from Oscar Wilde to Nora Ephron, Winston Churchill to Christopher Hitchens, Mae West to Louis CK, and many in between. With chapters covering the essential ingredients of wit, this primer sheds light on how anyone - introverts, extroverts, wallflowers, and bon vivants - can find the right zinger, quip, parry, or retort... or at least be a little bit more interesting.

Life is boring: filled with meetings and traffic, errands and emails. Nothing we'd ever call fun. But what if we've gotten fun wrong? In Play Anything, visionary game designer and philosopher Ian Bogost shows how we can overcome our daily anxiety; transforming the boring, ordinary world around us into one of endless, playful possibilities. The key to this playful mindset lies in discovering the secret truth of fun and games.

The first comprehensive history of Hollywood's high-flying career women during the studio era, Nobody's Girl Friday covers the impact of the executives, producers, editors, writers, agents, designers, directors, and actresses who shaped Hollywood film production and style, led their unions, climbed to the top during the war, and fought the blacklist. Based on a decade of archival research, author J. E. Smyth uncovers a formidable generation working within the American film industry and brings their voices back into the history of Hollywood.

The leisure class has been replaced by a new elite. Highly educated and defined by cultural capital rather than income bracket, these individuals earnestly buy organic, carry NPR tote bags, and breast-feed their babies. They care about discreet, inconspicuous consumption. In The Sum of Small Things, Elizabeth Currid-Halkett dubs this segment of society "the aspirational class" and discusses how, through deft decisions about education, health, parenting, and retirement, the aspirational class deepens the ever-wider class divide.