Popular Science

The protagonist of Just Do It is Phil Knight, a reclusive billionaire who started a two-man operation importing Japanese running shoes and built it into a $4 billion company. Irreverent, unpredictable, and leery of the sports establishment, Knight created the most muscular jock culture in business, a place where employees routinely took two hours at lunch to work out and then strategized late into the night in their holy war against competitors Reebok and Adidas.

Picking up where Under the Big Black Sun left off, More Fun in the New World explores the years 1982 to 1987, covering the dizzying pinnacle of LA's punk rock movement as its stars took to the national - and often international - stage. Detailing the eventual splintering of punk into various sub-genres, the second volume of John Doe and Tom DeSavia's west coast punk history portrays the rich cultural diversity of the movement and its characters, the legacy of the scene, how it affected other art forms, and ultimately influenced mainstream pop culture.

A fascinating journey through history and culture, examining how makeup affects self-empowerment, how people have used it to define (and defy) their roles in society, and why we all need to care.

Fight Like a Physicist provides an in-depth, sometimes whimsical look into the physics behind martial arts for sport and self-defense. Whether you are an experienced martial artist or a curious enthusiast, this book can give you an "unfair advantage" by unraveling the complex science of effective fighting techniques and examining the core principles that make them work.

Much has been written about the storied New Hollywood of the 1970s, but while Martin Scorsese, Steven Spielberg, and Francis Ford Coppola were making their first classic movies, a parallel universe of directors gave birth to the modern horror film - aggressive, raw, and utterly original. Based on unprecedented access to the genre's major players, New York Times critic Jason Zinoman's Shock Value delivers the first definitive account of horror's golden age.

A Harvard Business School student pays over $200 for a $20 bill. Washington, D.C., commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control-tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do?

Generation П - роман Виктора Пелевина о поколении россиян, которое взрослело и формировалось во времена политических и экономических реформ 1990-х годов. Когда главной мечтой молодежи было, чтобы свободный и поэтому запрещённый мир с той стороны океана вошел в их жизнь. Через 10 лет мечта сбылась.

Everywhere we turn, a new device promises to transfigure our lives. But at what cost? In this urgent and revelatory excavation of our Information Age, leading technology thinker Adam Greenfield forces us to reconsider our relationship with the networked objects, services, and spaces that define us. It is time to re-evaluate the Silicon Valley consensus determining the future. We're told that innovations - from augmented - reality interfaces and virtual assistants to autonomous delivery drones and self-driving cars - will make life easier, more convenient, and more productive.

The second volume of the Lost & Found Sound collection explores how recorded sound has shaped and captured the history of the last 100 years. Drawing from the archives and attics of the nation, this historic and intimate collection of radio documentaries presents a compelling array of sonic pioneers and legends, eccentric collectors, and original American voices.

Nationally known NPR on-air personalities - including Melissa Block, David Greene, Rachel Martin, Guy Raz, Scott Simon, Susan Stamberg and many more - share the lasting impressions made during interviews with a wide variety of exceptional individuals. Each story is introduced by the NPR host and offers a candid account of how the encounter was particularly meaningful to them.

Superheroes, Movies, and the State sets a new standard for exploring the government-Hollywood relationship as it persuasively documents the critical role different government agencies have played in shaping characters, stories, and even the ideas behind the hottest entertainment products.

From the Emmy Award-winning Squid Game to streaming sensations like The Glory and Crash Landing on You, Korean television has emerged onto the global pop culture scene as compelling television—but what exactly makes these shows so irresistibly bingeable? And what can we learn about our societies and ourselves from watching them? From stand-up comedian and media studies PhD Grace Jung comes a rollicking deep dive into the cultural significance of Korean television.

Fabulously unrestrained and ever-evolving, camp has captured the cultural imagination for at least 150 years. The term possibly derives from the French se camper, meaning to pose in a bold, provocative, or exaggerated fashion. Frequently used to define or deride young heterosexual men, the upper classes, Black people, older women, and gay men, camp has also played a key role in equality movements. Paul Baker's highly anticipated reappraisal of camp surveys its touchstones across history and the changing ways that it has been understood.

Birds are highly intelligent animals, yet their intelligence is dramatically different from our own and has been little understood. As we learn more about the secrets of bird life, we are unlocking fascinating insights into memory, relationships, game theory, and the nature of intelligence itself. The Thing with Feathers explores the astonishing homing abilities of pigeons, the good deeds of fairy-wrens, the influential flocking abilities of starlings, the deft artistry of bowerbirds, the extraordinary memories of nutcrackers, and other mysteries.

Even if you’ve never played Dungeons & Dragons, you probably know someone who has: the game has had a profound influence on our culture, and 2014 marks the intriguing role-playing phenomenon’s 40th anniversary. Released decades before the Internet and social media, Dungeons & Dragons inspired one of the original nerd subcultures and is still revered by more than 30 million fans. Now, the authoritative history and magic of the game are revealed by an award-winning journalist and lifelong D&D player.

Pink and pretty or predatory and hardened, sexualized girlhood influences our daughters from infancy onward, telling them that how a girl looks matters more than who she is. Somewhere between the exhilarating rise of Girl Power in the 1990s and today, the pursuit of physical perfection has been recast as a source - the source - of female empowerment. And commercialization has spread the message faster and farther, reaching girls at ever-younger ages.

Chuck Klosterman IV consists of three parts:

THINGS THAT ARE TRUE
Profiles and trend stories: Britney Spears, Val Kilmer, McDonalds, '70s rock band nostalgia cruises. With new introductions and asides.

The charismatic radio personality from The Howard Stern Show celebrates what we love about American fast food, covering chains both national and regional and offering an opinionated view on restaurant history, secret menu items, and even drive-thru strategy.

Since its first issue on October 10, 1896, The New York Times Book Review has brought the world of ideas to the reading public. It is the publication where authors have been made, and where readers first encountered the classics that have enriched their lives. Now the editors have curated the Book Review’s dynamic 125-year history, which is essentially the story of modern American letters. Brimming with remarkable reportage, this book collects interesting reviews, never-before-heard anecdotes about famous writers, and spicy letter exchanges.

The bicycle is a vestige of the Victorian era, seemingly at odds with our age of smartphones and ride-sharing apps and driverless cars. Yet we live on a bicycle planet. Across the world, more people travel by bicycle than any other form of transportation. Almost anyone can learn to ride a bike—and nearly everyone does.