Popular Science

For decades Richard Dawkins has been the world's most brilliant scientific communicator, consistently illuminating the wonders of nature and attacking faulty logic. Science in the Soul brings together 42 essays, polemics, and paeans - culled from personal papers, newspapers, lectures, and online salons - all written with Dawkins' characteristic erudition, remorseless wit, and unjaded awe of the natural world.

Health-conscious Americans seek out vitamins any way they can, whether in a morning glass of orange juice, a piece of vitamin-enriched bread, or a daily multivitamin. We believe that vitamins are always beneficial and that the more we can get, the better - yet despite this familiarity, few of us could explain what vitamins actually are. Instead we outsource our questions to experts and interpret vitamin as shorthand for health.

The definitive, shocking account of the FIFA scandal - the biggest international corruption case of recent years, spearheaded by US investigators, involving dozens of countries, and implicating nearly every aspect of the world’s most popular sport, soccer, including its biggest event, the World Cup.

In the vein of Neil Strauss’ The Game and Joshua Foer’s Moonwalking with Einstein comes the fascinating story of one man’s colorful, mysterious, and personal journey into the world of magic and his unlikely invitation into an underground secret society of revolutionary magicians from around the world.

Before the advent of radio and television, Americans learned about their world through magazine articles such as those written by Cleveland Moffett and published in this collection published in 1903. From Steeple Climbers to Wild Animal Trainers, Railroad Engineers to Deep-Sea Divers, these jobs, which we now find quaint (and in many cases extinct) helped build America at the beginning of the 20th century. If Moffett were reporting today, these would be podcasts or YouTube videos.

In this deep exploration of “occulture” - the liminal space where art and magic meet - Carl Abrahamsson reveals the integral role played by magic and occultism in the development of culture throughout history, as well as their relevance to the continuing survival of art and creativity. Blending magical history and esoteric philosophy with his more than 30 years’ experience in occult movements, Abrahamsson examines the phenomena and people who have been seminal in modern esoteric developments.

With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will “lock” onto and remember with little effort - simple, bold ideas that can be immediately understood.

Happy Singlehood charts a way forward for singles to live life on their terms, and shows how everyone - single or coupled - can benefit from accepting solo living. Based on personal interviews, quantitative analysis, and extensive review of singles' writings and literature, author Elyakim Kislev uncovers groundbreaking insights on how unmarried people create satisfying lives in a world where social structures and policies are still designed to favor marriage.

In 2013, Zeba Blay was one of the first people to coin the viral term carefreeblackgirls on Twitter. It was, as she says, “a way to carve out a space of celebration and freedom for black women online”. In this collection of essays, Blay expands on that initial idea by looking at the significance of influential Black women throughout history. Incorporating her own personal experiences as well as astute analysis of these famous women, Blay presents an empowering and celebratory portrait of Black women and their effect on American culture.

A collection of non-fiction essays about the counter-culture of the 1960s that dives deep into the issues that marked the era: female empowerment, increasing freedom around sexuality, vibrant subcultures, and the rise of psychedelic drugs. In this sprawling work, Wolfe profiles Playboy founder Hugh Hefner and compares him to Jay Gatsby, interviews one of the first women to get breast implants, and hangs out with freewheeling surfers (aka The Pump House Gang).

In The Way We All Became the Brady Bunch, TV and pop culture writer Kimberly Potts will draw upon her deep knowledge of and appreciation for The Brady Bunch and television and pop culture history, as well as her contacts, connections, and experience, to provide an industry insider narrative of The Brady Bunch. With fresh interviews, The Way We All Became the Brady Bunch will examine the show's lasting effects on its audience and take listeners behind the scenes and into the lives of our most beloved characters.

In Pulphead, John Jeremiah Sullivan takes us on an exhilarating tour of our popular, unpopular, and at times completely forgotten culture. Simultaneously channeling the gonzo energy of Hunter S. Thompson and the wit and insight of Joan Didion, Sullivan shows us - with a laidback, erudite Southern charm that's all his own - how we really (no, really) live now.

Much has been written about the storied New Hollywood of the 1970s, but while Martin Scorsese, Steven Spielberg, and Francis Ford Coppola were making their first classic movies, a parallel universe of directors gave birth to the modern horror film - aggressive, raw, and utterly original. Based on unprecedented access to the genre's major players, New York Times critic Jason Zinoman's Shock Value delivers the first definitive account of horror's golden age.

With over 500,000 readers a month at her enormously popular blog, AwesomelyLuvvie.com, Luvvie Ajayi is a go-to source for smart takes on pop culture. I'm Judging You is her debut book of humorous essays that dissects our cultural obsessions and calls out bad behavior in our increasingly digital, connected lives - from the importance of the newest Shonda Rhimes television drama to serious discussions of race and media representation to what to do about your fool cousin sharing casket pictures from Grandma's wake on Facebook.

For an actor who’s been in so many mega-hits and equally mega misses, it can be tough to track Keanu Reeves's accomplishments. But true fans know that Keanu is so much more than his Bill and Ted persona, both onscreen and off. During his long career - over 30 years, although you wouldn’t know it from his immortal looks - he has constantly subverted Hollywood stereotypes and expectations. He's the type to start his own publishing company, reread Hamlet, eat lunch alone in the park while looking very sad, and give away his salary to the film crew.

Oswalt combines memoir with uproarious humor, from snow forts to Dungeons & Dragons to gifts from Grandma that had to be explained. He remem­bers his teen summers spent working in a movie Cineplex and his early years doing stand-up. Readers are also treated to several graphic elements, includ­ing a vampire tale for the rest of us and some greeting cards with a special touch.

Combining historical analysis with contemporary observation, Susan Jacoby dissects a new American cultural phenomenon - one that is at odds with our heritage of Enlightenment reason and with modern, secular knowledge and science. With mordant wit, Jacoby surveys an antirationalist landscape extending from pop culture to a pseudo-intellectual universe of "junk thought".

In the years between World War II and the emergence of television as a mass medium, American popular culture as we know it was first created in the bold, pulpy pages of comic books. The Ten-Cent Plague explores this cultural emergence and its fierce backlash while challenging common notions of the divide between "high" and "low" art.

Andy Griffith and Don Knotts met on Broadway in the 1950s. When Andy went to Hollywood to film a TV pilot about a small-town sheriff, Don called to ask if the sheriff could use a deputy. The comedic synergy between Sheriff Andy Taylor and Deputy Barney Fife ignited The Andy Griffith Show, elevating a folksy sitcom into a timeless study of human friendship, as potent off the screen as on.

Masiosare, nuestro extraño enemigo, es un libro que hace una serie de viajes al pasado de México y la mente de los mexicanos, para comprender los mitos y traumas que nos destruyen como país y nos dividen como pueblo. En un México que no cesa de destruirse a sí mismo, Juan Miguel Zunzunegui hace, en esta revisión histórica, el llamado a la paz y la colaboración que el país necesita para sobrevivir.