Popular Science

Heralded as the most significant technological innovation since the smartphone, virtual reality is poised to transform our very notions of life and humanity. Though this tech is still in its infancy, to those on the inside, it is the future. VR will change how we work, how we experience entertainment, how we feel pleasure and other emotions, how we see ourselves, and most importantly, how we relate to each other in the real world. And we will never be the same. Peter Rubin, senior culture editor for Wired and the industry's go-to authority on the subject, calls it an "intimacy engine".

Since 2001, James Kakalios has taught "Everything I Needed to Know About Physics I Learned from Reading Comic Books", a hugely popular university course that generated coast-to-coast media attention for its unique method of explaining complex physics concepts through comics. With The Physics of Superheroes, named one of the best science books of 2005 by Discover, he introduced his colorful approach to an even wider audience. Now Kakalios presents a totally updated, expanded edition that features even more superheroes and findings from the cutting edge of science.

Which American Girl are you? Are you a Molly (patriotic overachiever)? Felicity (horse girl)? Kirsten (cottagecore fan who seems immune to cholera), Samantha (savior complex in a sailor suit), or Josefina (who dealt with grief by befriending a baby goat)? Have you ever wondered how Britney Spears or Michelle Kwan would answer that question? And why do we care so much which girl we are? Combining history, travelogue, and memoir, Dolls of Our Lives follows Allison Horrocks and Mary Mahoney on an unforgettable journey to the past as they delve into the origins of this iconic brand.

Most of us are familiar with the greatest hits and legendary heroes of US history. In George Washington Is Cash Money, Cory O'Brien, author of Zeus Grants Stupid Wishes, does away with the pomp and circumstance and calls America's history what it is: one long violent soap opera.

What does it mean to be human in the 21st century? How do we be real people in a world of online personas and "authentic" simulated experiences? In this innovative examination of our present reality, award-winning writer Laurence Scott charts the ways our traditional mental models of the world have started to fray. Effortlessly applying philosophy to the quotidian, Scott "makes banal things shimmer with meaning" (Guardian).

In April 1962, President and Mrs. John F. Kennedy hosted 49 Nobel Prize winners - along with many other prominent scientists, artists, and writers - at a famed White House dinner. Held at the height of the Cold War, the dinner symbolizes a time when intellectuals were esteemed, divergent viewpoints could be respectfully discussed at the highest level, and the great minds of an age might all dine together in the rarefied glamour of "the people's house."

Everybody eats. We may even consider ourselves experts on the topic, or at least Instagram experts. But are we aware that the shrimp in our freezer may be farmed and frozen in Vietnam, the grapes in our fruit bowl shipped from Chile, and the coffee in our coffee maker grown in Nicaragua, roasted in Germany, and distributed in Canada? Whether we know it or not, every time we shop for food, cook, and eat, we connect ourselves to complex supply networks, institutions, and organizations that enable our food choices.

In an increasingly secular, fragmented, and distracted culture, nothing brings Americans together quite like sports. On Sundays in September, more families worship at the altar of the NFL than at any church. This appeal, which cuts across all demographic and ideological lines, makes sports perhaps the last unifying mass ritual of our era, with huge numbers of people all focused on the same thing at the same moment. That timeless, live quality makes sports very powerful, and very lucrative. And the media spectacle around them is only getting bigger, brighter, and noisier.

In this book in praise of wait times, award-winning author Jason Farman passionately argues that the delay between call and answer has always been an important part of the message. Traveling backward from our current era of Twitter and texts, Farman describes how societies have worked to eliminate waiting in communication and how they have interpreted those times' meanings. And in a rebuttal to the demand for instant communication, Farman makes a powerful case for why good things can come to those who wait.

In the critically acclaimed Leisureville, Andrew Blechman delves into life in the senior utopia, offering a hilarious firsthand report on everything from ersatz nostalgia to the residents' surprisingly active sex lives. But this is more than just a romp through a retirement paradise; Blechman traces the history of the age-segregated retirement phenomenon, and travels to Arizona to show what has happened to the pioneering developments after decades of segregation.

In today's digitally driven world, disaster is only a click away. A rogue tweet can bring down a business; an army of trolls can run a celebrity off-line; and virtual harassment might cause real psychological damage. Shame Nation is the first book to both explore the fascinating phenomenon of online shaming and offer practical guidance and inspiring advice on how to prevent and protect against cyber blunders and faceless bullies. Author and acclaimed Internet safety expert Sue Scheff unveils all sides of an issue that is only becoming more relevant day.

What can zombies teach us about the gospel? The hit show The Walking Dead is set in a post-apocalyptic world inhabited by mindless zombies. The characters have one goal: survive at all costs. At first glance there doesn't seem to be much the show can teach us about God or ourselves. Or is there? Author and speaker Danielle Strickland didn't expect to be drawn to a show about zombies, but she was surprised by the spiritual themes the show considers.

I'm Just Dead, I'm Not Gone chronicles Jim Dickinson's extraordinary life in the Memphis music scene of the fifties and sixties and how he went on to play with and produce a rich array of artists, including Aretha Franklin, the Rolling Stones, Ry Cooder, Duane Allman, Arlo Guthrie, and Albert King. With verve and wit, Dickinson (1941-2009) describes how his trip to Blind Lemon's grave on the Texas flatlands as a college student and how that encounter inspired his return to Memphis.

Cool had a lot to do with sex, sex appeal, and sex roles. Girls have never received enough credit for the fantastic leap of the mind they took in the 60s. In these post-women's-power days, we've come to take a lot for granted. But when the 17-year-old girl from the comfortable home started adopting some of the attitudes of the black jazz musician, the lessons of centuries of class and gender indoctrination were dumped in the trash along with the pink plastic curlers.

America's Favorite Holidays explores how five of America's culturally important holidays - Christmas, Valentine's Day, Easter, Halloween, and Thanksgiving - came to be what they are today, seasonal and religious celebrations heavily influenced by modern popular culture.

Better Than Homemade is food biographer Carolyn Wyman’s freewheeling and entertaining cultural history of the innovative packaged foods that changed the way we eat. It highlights the fascinating stories behind the food inventions; the histories behind the brands and icons that have become synonymous with them; the jingles that have made them such a large part of our popular culture; and the recipes that have tutored generations of homemakers and comfort-food master chefs.

How did The Simpsons, one of the most popular television shows in history, go from being attacked by many religious leaders for its lack of family values to being called one of the most theologically relevant programs in prime time? Religion journalist Mark Pinsky explores the individual characters, interviews several of the show's writers and producers, and concludes with a theological discussion.

As he finds himself within spitting distance of middle age, journalist Eric Spitznagel feels acutely the loss of...something. Freedom? Maybe. Coolness? Could be. The records he sold in a financial pinch? Definitely. To find out for sure, he sets out on a quest to find the original vinyl artifacts from his past. Not just copies. The exact same records.

It is increasingly in the media, but what exactly is culture jamming and how does it work? Culture jamming is a form of protest in which advertisements and other media messages are re-arranged or parodied in humorous or disturbing ways. The term covers a range of practices, including sabotaging billboards, spoofing well-known ads, and hoaxing the mainstream media.

Learn about your world with iMinds Specialist Series. Have a particular interest? Recognize gaps in your knowledge? iMinds Specialist works across each of our 12 categories bringing you targeted information to broaden your mind.

Pop Culture, Volume 1, looks at the history of fireworks, the role of culture jamming, the phenomenon of the flash mob, the dance style called krumping, the "mocumentary" film genre, and the street art called Stencil Art.