Popular Science

In a technologically-saturated era where nearly everything can be effortlessly and digitally reproduced, we're all hungry to carve out our own unique personalities, our own bespoke personae, to stand out and be seen. As the forces of social media and capitalism collide, and individualism becomes more important than ever across a wide array of industries, "branding ourselves" or actively defining our selves for others has become the norm. Yet, this phenomenon is not new. In Self-Made, Tara Isabella Burton shows us how we arrived at this moment of fervent personal-branding.

Journalist Debbie Nathan reveals the true story behind the famous case of Sybil, the woman with sixteen different personalities.

The Ultimate History of the '80s Teen Movie goes behind the scenes of a genre where cult hits mingled with studio blockbusters, where giants like Spielberg and Coppola rubbed shoulders with baby-faced first-timers, and where future superstars Sean, Demi, and Tom all got their big break. Music, comedy, and politics all play a part in the surprisingly complex history of the '80s teen movie. And while the films might have been aimed primarily at adolescents, the best tackle universal issues and remain relevant to all ages.

The Shobogenzo (The Treasury of the True Dharma Eye) is a revered 800-year-old Zen Buddhism classic written by the Japanese monk Eihei Dogen. Despite the timeless wisdom of his teachings, many consider the book difficult to understand. In Don't Be a Jerk, Zen priest and best-selling author Brad Warner, through accessible paraphrasing and incisive commentary, applies Dogen's teachings to modern times.

Los Angeles in 1974 exerted more influence over popular culture than any other city in America. Rock Me on the Water traces the confluence of movies, music, television, and politics in Los Angeles month by month through that transformative, magical year. Ronald Brownstein reveals how 1974 represented a confrontation between a massive younger generation intent on change, and a political order rooted in the status quo. Brownstein shows how the voices resistant to change may win the political battle for a time, but they cannot hold back the future.

In America, in London, in Amsterdam, in Paris, revolutionary ideas fomenting since the late 1950s reached boiling point, culminating in a year in which the transient pop moment burst forth. Exploring the canonical figures, from The Beatles and Boty to Warhol and Reagan, 1966 delves deep into the social and cultural heart of the decade through masterfully compiled archival primary sources.

A generation gap has emerged between parents and their girls. Even in this age of helicopter parenting, the mothers and fathers of tomorrow's women have little idea what their daughters are up to sexually or how they feel about it. Drawing on in-depth interviews with over 70 young women and a wide range of psychologists, academics, and experts, renowned journalist Peggy Orenstein goes where most others fear to tread, pulling back the curtain on the hidden truths, hard lessons, and important possibilities of girls' sex lives in the modern world.

Status signaling isn’t just the province of the immature or insecure but a fundamental human need to secure social standing. It drives our behavior, forms our tastes, determines what we buy, and ultimately shapes who we are. It’s what’s behind “cool” and what drives fashion, music, food, sports, slang, travel, hairstyles, and dog breeds—and even the outsize influence of unpopular things with the “right” audience.

Will Castro, star of Velocity Channel's Unique Rides and one of the most popular car customizers in America, has achieved the American Dream, finding great success doing something he loves. He has worked with marquee names in entertainment, and Unique Hustle is packed with anecdotes of some of the biggest names in sports, music, film, and television.

For 6,557 miles, Chuck Klosterman thought about dying. He drove a rental car from New York to Rhode Island to Georgia to Mississippi to Iowa to Minneapolis to Fargo to Seattle, and he chased death and rock 'n' roll all the way. Within the span of 21 days, Chuck had three relationships end, one by choice, one by chance, and one by exhaustion. He snorted cocaine in a graveyard. He walked a half-mile through a bean field.

Joel Bakan's book is a brilliantly argued account of the corporation's pathological pursuit of profit and power. An eminent law professor and legal theorist, Bakan contends that the corporation is created by law to function much like a psychopathic personality whose destructive behavior, if left unchecked, leads to scandal and ruin. Despite the structural failings found in the corporation, Bakan believes change is possible and outlines a far-reaching program of concrete, pragmatic, and realistic reforms through legal regulation and democratic control.

It’s a truth universally acknowledged that terrible apologies are the worst. We’ve all been on the receiving end, and oh, how they make us seethe. Horrible public apologies—excuse-laden, victim blame-y, weaselly statements—often go viral instantaneously, whether they’re from a celebrity, a politician, or a blogger. We all recognize bad apologies when we hear them. So why is it so hard to apologize well? How can we do better? How could they do better?

Thomas Sowell is one of America’s leading voices on matters of race and ethnicity. In his book, Inside American Education, he surveyed the ills of American education from the primary grades to graduate school with “an impressive range of knowledge and acuity of observation”, according to the Wall Street Journal. Now, in his book Race and Culture, he asks the question: “What is it that allows certain groups to get ahead?” and the answer will undoubtedly create debates for years to come.

From the moment he began writing his syndicated sex-advice column, "Savage Love", Dan Savage has never been shy about expressing his opinion on controversial topics - political or otherwise. In the height of his activism, he addresses issues ranging from parenting and the gay agenda to the Catholic Church and health care. Speaking to a broad range of subjects with brutal honesty and irreverent humor, American Savage is a pivotal piece that cements Dan Savage’s place as a provocative and insightful voice in American culture.

Raise your hand if you cringe at the sound of your own voice, worry that you actually do sound like your mother, or have spent a sleepless night wondering if your inner and outer voices are in sync. Now, hands down, headphones on. Lake Bell is going to tell you why you’re not alone and why your voice matters in the most deeply personal ways. Inside Voice unpacks the writer-director-producer-actor’s obsession with voice and all its permutations.

The New York Times best-selling author of Allow Me to Retort: A Black Guy’s Guide to the Constitution brings his trademark legal acumen and passionate snark to a brilliant takedown of ten of what he considers the most egregiously awful laws on the books today. These are pieces of legislation that are making life worse rather than better for Americans, and that, he argues with trenchant wit and biting humor, should be repealed completely.

Getting Gamers will show that rather than being a waste of time, video games can help us develop skills, make friends, succeed at work, form good habits, and be happy. Taking the time to learn what's happening in our heads as we play and shop allows us to approach games and gaming communities on our own terms and get more out of them. With examples from the games themselves, Jamie Madigan offers a fuller understanding of the impact of games on our psychology and the influence of psychology on our games.

Ideas are everywhere, but those with the greatest problem-solving, business-transforming, and life-changing potential are often hard to identify. Even when we recognize good ideas, applying them to everyday obstacles - whether in the workplace, our homes, or our civic institutions - can seem insurmountable. According to Matthew Syed, it doesn't have to be this way. In Rebel Ideas, Syed argues that our brainpower as individuals isn't enough. To tackle problems from climate change to economic decline, we'll need to employ the power of "cognitive diversity".

In this book, author and independent researcher Isaac Weishaupt presents conspiracy theories and analysis from Stanley Kubrick's most popular films - 2001: A Space Odyssey, A Clockwork Orange, The Shining, and Eyes Wide Shut. Learn all about the conspiracy theory of the secret message Kubrick tried to convey about the occult and the Illuminati before his untimely passing.

Historians have long studied how civilizations rise and fall. But today it isn't just social collapse that makes thoughtful people fret but a potential end to everything. From nuclear war to ecological disaster to rocks from the sky all the way to luring unfriendly interest from "others" out there, science has shed light on myriad ways to fail. To tumble back down into entropy. So, want to have some fun listing and weighing all the ways (that we know) the universe could have it in for us?