Popular Science

For Via Bleidner, transferring to Calabasas High from the private Catholic school she’s attended since second grade is a culture shock, not to mention absolutely lonely. Suddenly thrust into an unfamiliar world of celebrities, affluenza, and McMansions, Via takes a page from Cameron Crowe and pretends she’s on a journalism assignment, taking notes on her classmates and jotting down bits of overheard gossip.

The protagonist of Just Do It is Phil Knight, a reclusive billionaire who started a two-man operation importing Japanese running shoes and built it into a $4 billion company. Irreverent, unpredictable, and leery of the sports establishment, Knight created the most muscular jock culture in business, a place where employees routinely took two hours at lunch to work out and then strategized late into the night in their holy war against competitors Reebok and Adidas.

Big decisions are hard. We consult friends and family, make sense of confusing “expert” advice online, maybe we read a self-help book to guide us. In the end, we usually just do what feels right, pursuing high stakes self-improvement—such as who we marry, how to date, where to live, what makes us happy—based solely on what our gut instinct tells us. But what if our gut is wrong? Biased, unpredictable, and misinformed, our gut, it turns out, is not all that reliable. And data can prove this.

In this insightful and provocative book, comics-industry veteran Danny Fingeroth explores the backgrounds of the most well-known superheroes and their creators—largely young American Jewish men from Eastern European backgrounds. These innovators include Jerry Siegel and Joe Shuster, Will Eisner, and Stan Lee and Jack Kirby. In Disguised as Clark Kent, Fingeroth explores how the creators’ Jewish backgrounds helped make superheroes the most familiar popular-culture icons of all.

Why are so many of the superhero myths tied up with loss, often violent, of parents or parental figures? What is the significance of the dual identity? What makes some superhuman figures “good” and others “evil”? Why are so many of the prime superheroes white and male? How has the superhero evolved over the course of the twentieth and early twenty-first centuries? All these topics, and more, are covered in this lively and original exploration of the reasons why the superhero—in comic books, films, and TV—is such a potent myth for our times and culture.

Decried as “human cockfighting” by Senator John McCain and dismissed by the New York Times as a “pay-per-view prism” onto the decline of Western civilization, the UFC seemed by 2000 to be bleeding out. The cage fighting promotion had been banned in thirty-six states and was struggling to cover production costs for its next event.

With over 500,000 readers a month at her enormously popular blog, AwesomelyLuvvie.com, Luvvie Ajayi is a go-to source for smart takes on pop culture. I'm Judging You is her debut book of humorous essays that dissects our cultural obsessions and calls out bad behavior in our increasingly digital, connected lives - from the importance of the newest Shonda Rhimes television drama to serious discussions of race and media representation to what to do about your fool cousin sharing casket pictures from Grandma's wake on Facebook.

In September 1994, six friends sat down in their favorite coffee shop and began bantering about sex, relationships, jobs, and just about everything else. A quarter of a century later, new fans are still finding their way into the lives of Rachel, Ross, Joey, Chandler, Monica, and Phoebe, and thanks to the show’s immensely talented creators, its intimate understanding of its youthful audience, and its reign during network television’s last moment of dominance, Friends has become the most influential and beloved show of its era, and this is the story of how it all happened.

For decades Richard Dawkins has been the world's most brilliant scientific communicator, consistently illuminating the wonders of nature and attacking faulty logic. Science in the Soul brings together 42 essays, polemics, and paeans - culled from personal papers, newspapers, lectures, and online salons - all written with Dawkins' characteristic erudition, remorseless wit, and unjaded awe of the natural world.

Often called "Accident Park", "Class Action Park", or "Traction Park", Action Park was an American icon. Entertaining more than a million people a year in the 1980s, the New Jersey-based amusement playland placed no limits on danger or fun, a monument to the anything-goes spirit of the era that left guests in control of their own adventures - sometimes with tragic results. Action Park is the first-ever unvarnished look at the history of this DIY Disneyland, as seen through the eyes of Andy Mulvihill, the son of the park's idiosyncratic founder, Gene Mulvihill.

In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions, but the end result of more than a century's growth and expansion in the industries that feed on human attention.

From novels and short stories to television and film, popular media has made a cottage industry of predicting that the end of the world will be caused by particle accelerators. Rather than allay such fears, public pronouncements by particle scientists themselves often unwittingly fan the flames of hysteria. This audiobook surveys media depictions of particle accelerator physics and the perceived dangers these experiments pose.

Lighthearted, quirky, and upbeat, this book explores the portrayal of science and technology on both the big and little screen - and how Hollywood is actually doing a better job of getting it right than ever before. Grounded in the real-word, and often cutting-edge, science and technology that inspires fictional science, the authors survey Hollywood depictions of topics such as quantum mechanics, parallel universes, and alien worlds.

SEX AND THE CITY offers a tantalizing glimpse of the openings, launch parties, and celebrity affairs that keep society amused. Throughout, a cast of characters - the troubled writer, the successful businessman, the famous underwear model, and others - searches for true love...or at least someone to go home with at the end of the night. It's a chronicle of the true-life adventures of the "in" crowd that is often hilarious and sometimes terrifying, but always mesmerizing.

From its first publication in 1992, Men, Women, and Chain Saws has offered a groundbreaking perspective on the creativity and influence of horror cinema since the mid-1970s. Investigating the popularity of the low-budget tradition, Carol Clover looks in particular at slasher, occult, and rape-revenge films. Although such movies have been traditionally understood as offering only sadistic pleasures to their mostly male audiences, Clover demonstrates that they align spectators not with the male tormentor, but with the females tormented.

When Max Marshall arrived on the campus of the College of Charleston in 2018, he hoped to investigate a small-time fraternity Xanax trafficking ring. Instead, he found a homicide, several student deaths, and millions of dollars circulating around the Deep South. He also opened up an elite world hidden to outsiders. Behind the pop culture cliches of “Greek life” lies one of the major breeding grounds of American power: 80 percent of Fortune 500 executives, 85 percent of Supreme Court justices, and all but four presidents since 1825 have been fraternity members.

From the author of the New York Times bestseller Mind Wide Open comes a groundbreaking assessment of popular culture as it's never been considered before: through the lens of intelligence. Forget everything you’ve ever read about the age of dumbed-down, instant-gratification culture.

Since his creation, Batman has been many things: a two-fisted detective; a planet-hopping gadabout; a campy pop-art sensation; a pointy-eared master spy; and a grim and gritty ninja of the urban night. For more than three-quarters of a century, he has cycled from a figure of darkness to one of lightness and back again; he's a bat-shaped Rorschach inkblot who takes on the various meanings our changing culture projects onto him.

Reddit hails itself as "the front page of the Internet". It's the third-most visited website in the US—and yet, millions of Americans have no idea what it is. We Are the Nerds is an engrossing look deep inside this captivating, maddening enterprise, whose army of obsessed users have been credited with everything from solving cold-case crimes and spurring tens of millions of dollars in charitable donations to seeding alt-right fury and landing Donald Trump in the White House.

The Cold War was not just a contest of power. It was also about ideas, in the broadest sense - economic and political, artistic and personal. In The Free World, the acclaimed Pulitzer Prize-winning scholar and critic Louis Menand tells the story of American culture in the pivotal years from the end of World War II to Vietnam and shows how changing economic, technological, and social forces put their mark on creations of the mind.