Popular Science

In a technologically-saturated era where nearly everything can be effortlessly and digitally reproduced, we're all hungry to carve out our own unique personalities, our own bespoke personae, to stand out and be seen. As the forces of social media and capitalism collide, and individualism becomes more important than ever across a wide array of industries, "branding ourselves" or actively defining our selves for others has become the norm. Yet, this phenomenon is not new. In Self-Made, Tara Isabella Burton shows us how we arrived at this moment of fervent personal-branding.

When Max Marshall arrived on the campus of the College of Charleston in 2018, he hoped to investigate a small-time fraternity Xanax trafficking ring. Instead, he found a homicide, several student deaths, and millions of dollars circulating around the Deep South. He also opened up an elite world hidden to outsiders. Behind the pop culture cliches of “Greek life” lies one of the major breeding grounds of American power: 80 percent of Fortune 500 executives, 85 percent of Supreme Court justices, and all but four presidents since 1825 have been fraternity members.

The Japanese roleplaying game (JRPG) genre is one that is known for bold, unforgettable characters; rich stories; and some of the most iconic and beloved games in the industry. Inspired by early Western RPGs and introducing technology and artistic styles that pushed the boundaries of what video games could be, this genre is responsible for creating some of the most complex, bold, and beloved games in history. In Fight, Magic, Items, Aidan Moher guides listeners through the history of JRPGs.

Britain's empire has gone. Our manufacturing base is a shadow of its former self; the Royal Navy has been reduced to a skeleton. In military, diplomatic and economic terms, we no longer matter as we once did. And yet there is still one area in which we can legitimately claim superpower status: our popular culture.

There’s never a dull moment with silly jokes just for kids! Forget being bored. That should never be a thing! Keep the fun and laughter going whether at home, on the go, or quite honestly…wherever! This book is overflowing with rounds of children friendly jokes!

For 6,557 miles, Chuck Klosterman thought about dying. He drove a rental car from New York to Rhode Island to Georgia to Mississippi to Iowa to Minneapolis to Fargo to Seattle, and he chased death and rock 'n' roll all the way. Within the span of 21 days, Chuck had three relationships end, one by choice, one by chance, and one by exhaustion. He snorted cocaine in a graveyard. He walked a half-mile through a bean field.

In I Wear the Black Hat, Klosterman questions the very nature of how modern people understand the concept of villainy. What was so Machiavellian about Machiavelli? Why don't we see Batman the same way we see Bernhard Goetz? Who's more worthy of our vitriol - Bill Clinton or Don Henley? What was O.J. Simpson's second-worst decision? Masterfully blending cultural analysis with self-interrogation and limitless imagination, I Wear the Black Hat delivers perceptive observations on the complexity of the anti-hero.

Vivek Shraya knows this to be true: people change. We change our haircuts and our outfits and our minds. We change names, titles, labels. We attempt to blend in or to stand out. We outgrow relationships, we abandon dreams for new ones, we start fresh. We seize control of our stories. We make resolutions. In fact, nobody knows this better than Vivek, who’s made a career of embracing many roles: artist, performer, musician, writer, model, teacher. In People Change, she reflects on the origins of this impulse, tracing it to childhood influences from Hinduism to Madonna.

Best-selling, award-winning writer Simon Garfield returns with an enthralling investigation of humans’ peculiar fascination with small things - and what small things tell us about our larger world.

A former US naval intelligence worker, Milton William Cooper published his manifesto Behold a Pale Horse in 1991. Since then it has gone on to sell hundreds of thousands of copies, becoming the number-one best seller in the American prison system. According to Behold a Pale Horse, JFK was assassinated - because he was about to reveal that extraterrestrials were about to take over the earth - by his driver, an alien himself; AIDS is a government conspiracy; and much more.

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

Prof Brian Cox and Robin Ince take the musings of the great and the good of British science, producing an insight into the multifaceted subjects involved in building a universe, with pearls of wisdom from leading scientists and comedians peppered throughout. Covering thousands of concepts and conundrums, they tackle everything from the big bang to parallel universes, fierce creatures to extraterrestrial life, brain science to artificial intelligence.

GOTH is an entertaining and engaging historical memoir, and a journey through Goth music and culture, exploring creative giants like The Cure, Siouxsie and the Banshees, Bauhaus, Joy Division, and many more great bands that offered a place of refuge for the misfits of the ‘80s and ever since. Written by Lol Tolhurst, co-founder of The Cure, this book offers a riveting retrospective of the genre’s iconic movers and shakers, infused with stories from Tolhurst’s personal trove of memories.

The Allman Brothers Band’s Brothers and Sisters was not only the band’s best-selling album at over seven million copies sold, it was also a powerfully influential release, both musically and culturally, one whose influence continues to be profoundly felt.

Fashion Killa is a classic tale of a modern renaissance; of an exclusionary industry gate-crashed by innovators; of impresarios—Sean “Diddy” Combs, Dapper Dan, Virgil Abloh—hoisting hip-hop from the streets to the stratosphere; of supernovas—Lil’ Kim, Cardi B, and Kimora Lee Simmons—allying with kingmakers—Anna Wintour, Donatella Versace, Tommy Hilfiger, and Ralph Lauren; of traditionalist fashion houses—Louis Vuitton, Fendi, and Saint Laurent—transformed into temples of rap gods.

Hit the lights and jump in the fire, you're about to enter the School of Rock! Today's lecture will be a crash course in brain surgery. This hard and fast lesson is taught by instructors who graduated from the old school - they actually paid $5.98 for The $5.98 EP. But back before these philosophy professors cut their hair, they were lieutenants in the Metal Militia.

Is the Dude a bowling-loving stoner or a philosophical genius living the good life? Naturally, it's the latter, and The Big Lebowski and Philosophy explains why. Enlisting the help of great thinkers like Plato and Nietzsche, the book explores the movie's hidden philosophical layers, cultural reflection, and political commentary.

In 2005, Brad Balukjian left his position as a magazine fact-checker to pursue a dream job: partner with his childhood hero, The Iron Sheik (whose real name was Khosrow Vaziri), to write his biography. Things quickly went south, culminating in the Sheik threatening Balukjian’s life. Now seventeen years later, Balukjian returns to the road in search of not only a reunion with the Sheik, but something much bigger: truth in a world built on illusion.

Like every other superhero, Wonder Woman has a secret identity. Unlike every other superhero, she has also has a secret history. Harvard historian and New Yorker staff writer Jill Lepore has uncovered an astonishing trove of documents, including the never-before-seen private papers of William Moulton Marston, Wonder Woman's creator.

Known to mankind since prehistoric times, opium is arguably the oldest and most widely used narcotic. Opium: A History traces the drug's astounding impact on world culture - from its religious use by prehistoric peoples to its influence on the imaginations of the Romantic writers; from the earliest medical science to the Sino-British opium wars.