Popular Science

Let's zoom in to the Internet, that magnificent new world for latter-day explorers, so much more vast than any realm discovered by Columbus or Magellan. Zealous enthusiasts point to how much more knowledge the average person can access, predicting better students, better workers, better minds and citizenship. Pessimists perceive a dumbing down that spread users too thin, resulting in shallowness that could be lethal to politics, to clear thinking. Is Google making us stupid? Let's weigh the evidence.

How did white bread, once an icon of American progress, become "white trash"? In this lively history of bakers, dietary crusaders, and social reformers, Aaron Bobrow-Strain shows us that what we think about the humble, puffy loaf says a lot about who we are and what we want our society to look like. White Bread teaches us that when Americans debate what one should eat, they are also wrestling with larger questions of race, class, immigration, and gender.

This explosively entertaining memoir abounds in gossip, satire, historical apercus, and trenchant observations. Vidal’s compelling narrative weaves back and forth in time, providing a whole view of the author’s celebrated life, from his birth in 1925 to today, and features a cast of memorable characters - including the Kennedy family, Marlon Brando, Anais Nin, and Eleanor Roosevelt.

Playboy - the magazine, the empire, the lifestyle - is one of the world's best-known brands. Since the launch of Playboy magazine in 1953, two elements have been remarkably consistent: The first, obviously, is the celebration of nubile, female flesh. The second, people may be surprised to learn, is Playboy's involvement in the music scene. The Playboy experience was never just about sex, but about lifestyle. Music - particularly the finest jazz, a personal passion of Hefner's - has always been an essential component of that lifestyle.

Along with Batman, Spider-Man, and Superman, the Joker stands out as one of the most recognizable comics characters in popular culture. While there has been a great deal of scholarly attention on superheroes, very little has been done to understand supervillains. This is the first academic work to provide a comprehensive study of this villain, illustrating why the Joker appears so relevant to audiences today.

The sea shanties, YOLO's, and red bandanas aren't even half of the GameStop story. Did you know Robinhood didn't initiate their infamous trading halt? Did you know why Redditors refer to 2021 as the "sneeze" rather than the squeeze? Did you know that shares in your brokerage account might be counterfeits? If not, buckle up.

It's hard to imagine our world without its stars and celebrity geniuses—they become a part of our culture and history, seeming permanent and preordained. But as Cass Sunstein shows in this startling book, that is far from the case. Focusing on both famous and forgotten (or simply overlooked) artists and luminaries in music, literature, business, science, politics, and other fields, he explores why some individuals become famous and others don't, and offers a new understanding of the role of greatness, luck, and contingency in the achievement of fame.

Every one of our thoughts, actions, moods and decisions is shaped by a whole array of factors, most of which we don't pay any attention to. From culture, time and language to genetics, technology and the microorganisms living inside us—even our own unconscious routines and habits—it's clear that we aren't always in the driving seat. The good news is that by better understanding the external and internal forces at work, we can minimise their impact on our lives.

Sports is a religion. No, really. From pilgrimages and cathedrals, gods and fallen angels, holy wars and holy ghosts, organized sports has every aspect of an organized faith. In fact, it might be even better: all it takes to believe is to stand and cheer. Nobody knows this better than the preeminent sports documentarian Gotham Chopra, who just so happens to be the son of world-renowned spiritualist Deepak Chopra. While his father taught him to find faith through prayer, Gotham felt pulled towards the Boston Garden and Larry Bird instead.

A diabolically sinister but clownish villain, Joker is a symbolically rich and philosophically fascinating character. With his enigmatic motivations, infectious irreverence, and selfless devotion to evil, Joker never fails to provoke a host of philosophical questions. Bringing together essays by a diverse panel of acclaimed scholars and philosophers, this engaging book delves into the motivations, psychology, and moral philosophy of the character for whom mayhem and chaos are a source of pure delight.

Joan Morgan offers a provocative and powerful look into the life of the modern Black woman: a complex world in which feminists often have not-so-clandestine affairs with the most sexist of men, where women who treasure their independence frequently prefer men who pick up the tab, and where the deluge of babymothers and babyfathers reminds Black women who long for marriage that traditional nuclear families are a reality for less than 40 percent of the population.

Tom Bissell is a prizewinning writer who published three widely acclaimed books before the age of 34. He is also an obsessive gamer who has spent untold hours in front of his various video game consoles, playing titles such as Far Cry 2, Left 4 Dead, BioShock, and Oblivion for, literally, days. If you are reading this copy, the same thing can probably be said of you, or of someone you know.

One of Granta’s Best of Young American Novelists, Joshua Cohen arrives with his first collection of nonfiction, the culmination of two decades of writing and thought about life in the digital age. In essays, memoir, criticism, diary entries, and letters—many appearing here for the first time—Cohen covers the full depth and breadth of modern life.

Michael Andor Brodeur is a Gen-X gay writer with a passion for bodybuilding and an insatiable curiosity about masculinity—a concept in which many men are currently struggling to find their place. In our current moment, where “manfluencers” on TikTok tease their audiences with their latest videos, where right-wing men espouse the importance of being “alpha,” as toxic masculinity and the patriarchy are being rightfully criticized, the nature of masculinity has become murkier than ever.

The state makes a mess of everything it touches, argues Jeffrey Tucker in Bourbon for Breakfast. Perhaps the biggest mess it makes is in our minds. Its pervasive interventions in every sector affect the functioning of society in so many ways, we are likely to intellectually adapt rather than fight. Tucker proposes another path: See how the state has distorted daily life, rethink how things would work without the state, and fight against the intervention in every way that is permitted.

From kelly green to millennial pink, our world is graced with a richness of colors. But our human-made colors haven’t always matched nature’s kaleidoscopic array. To reach those brightest heights required millennia of remarkable innovation and a fascinating exchange of ideas between science and craft that’s allowed for the most luminous manifestations of our built and adorned world. In Full Spectrum, Rogers takes us on that globe-trotting journey, tracing an arc from the earliest humans to our digitized, synthesized present and future.

Against the Written Word is the most important, most revolutionary book produced since the advent of the printing press; the book that will liberate readers from reading, writers from writing, and booksellers from peddling their despicable wares. This book ushers in a new era of freedom from reading and all its attendant bedfellows such as Enlightenment thinking and the mass alienation wrought by the phonetic alphabet. Against the Written Word will be a tremendous best seller and simultaneously the last book that anyone will listen to.

With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will “lock” onto and remember with little effort - simple, bold ideas that can be immediately understood.

The leisure class has been replaced by a new elite. Highly educated and defined by cultural capital rather than income bracket, these individuals earnestly buy organic, carry NPR tote bags, and breast-feed their babies. They care about discreet, inconspicuous consumption. In The Sum of Small Things, Elizabeth Currid-Halkett dubs this segment of society "the aspirational class" and discusses how, through deft decisions about education, health, parenting, and retirement, the aspirational class deepens the ever-wider class divide.

In 2013, Zeba Blay was one of the first people to coin the viral term carefreeblackgirls on Twitter. It was, as she says, “a way to carve out a space of celebration and freedom for black women online”. In this collection of essays, Blay expands on that initial idea by looking at the significance of influential Black women throughout history. Incorporating her own personal experiences as well as astute analysis of these famous women, Blay presents an empowering and celebratory portrait of Black women and their effect on American culture.