Popular Science

It is increasingly in the media, but what exactly is culture jamming and how does it work? Culture jamming is a form of protest in which advertisements and other media messages are re-arranged or parodied in humorous or disturbing ways. The term covers a range of practices, including sabotaging billboards, spoofing well-known ads, and hoaxing the mainstream media.

Learn about your world with iMinds Specialist Series. Have a particular interest? Recognize gaps in your knowledge? iMinds Specialist works across each of our 12 categories bringing you targeted information to broaden your mind.

Pop Culture, Volume 1, looks at the history of fireworks, the role of culture jamming, the phenomenon of the flash mob, the dance style called krumping, the "mocumentary" film genre, and the street art called Stencil Art.

"She sings jumping and dancing, her fists alternately clenching and breaking open to clap; the corners of her marvelous mouth turning down in the fierceness of joy breaking through anguish; her hair covering her eyes until swept back with a meaty hand. In great shouts that send her strings of beads flying and knot her face into grimaces, the energy explodes and explodes again, sending out waves of electrical excitement. Some say she can sing more than one note at a time; maybe, but does it matter? In her every note there are infinite meanings."

In Sport Matters: Leadership, Power, and the Quest for Respect in Sports, Shropshire examines the need for diversity, inclusion, respect, and equality in sports, focusing on the need for leadership to embrace and deliver these principles in a real and tangible way within the sports industry. He also introduces the sports power matrix, a framework for understanding power within the sports industry.

About 15 percent of all Americans are estimated to be Marijuana smokers, and 56 million have tried it at least once. These figures have been published so often that it's easy to get the impression that marijuana smoking is one of the more secure 60s legacies. The trouble is that the statistics one always hears about relate to those who try or use marijuana. And the fact that those figures are staggering only makes it seem all the more surprising that a dramatic number of people have stopped using the drug.

Technology has given average humans far more health and wealth and freedom of action than ever. New gifts spill forth at an accelerating pace as the sheer amount that we know rockets beyond our ability to process. This acceleration has some pondering a looming singularity - an approaching time of transition, spurred in part by new kinds of artificial intelligence - that could make the year 2050 as strange to us as a cave dweller would find our modern cities. Are these extrapolations well based?

More people know who Khloe Kardashian is than who Rene Descartes was. Most can't find Delaware on a map, correctly spell the word occurrence, or name the largest ocean on the planet. But how important is it to fill our heads with facts? A few keystrokes can summon almost any information in seconds. Why should we bother learning facts at all? Best-selling author William Poundstone confronts that timely question in Head in the Cloud.

Learn about the idea that everyone has 15 minutes of fame with iMinds insightful audio knowledge series.

Commenting on the increasingly fleeting nature of celebrity, in 1968 artist Andy Warhol quipped: "In the future, everyone will be world-famous for 15 minutes." In a 21st-century world of reality TV and youtube, it appears Warhol's prediction has come true. The changing nature of celebrity over time is an interesting backdrop to today's short-lived fame.

A must-read for anyone who cares why so many celebs are sporting "bumps", or whether they are really "just like us", this guide - nay, rulebook - lays down the law on what you need to know to play Hollywood in a simple and concise manner.

Let's zoom in to the Internet, that magnificent new world for latter-day explorers, so much more vast than any realm discovered by Columbus or Magellan. Zealous enthusiasts point to how much more knowledge the average person can access, predicting better students, better workers, better minds and citizenship. Pessimists perceive a dumbing down that spread users too thin, resulting in shallowness that could be lethal to politics, to clear thinking. Is Google making us stupid? Let's weigh the evidence.

In an increasingly polarized society, and in the midst of seemingly endless culture wars, our civil discourse appears to be in shambles. What are we to do? If a lack of conversation is the primary culprit of the current state, then perhaps intentionally engaging in debate and discussion will lead us in the right direction. From race and police brutality, to concepts of beauty and the body, to sex and dating, Let's Agree to Disagree is an endeavor to revive cultural dialogues from hostility to civility.

Will Castro, star of Velocity Channel's Unique Rides and one of the most popular car customizers in America, has achieved the American Dream, finding great success doing something he loves. He has worked with marquee names in entertainment, and Unique Hustle is packed with anecdotes of some of the biggest names in sports, music, film, and television.

Long before Superman or Batman made their first appearances, there was Zorro. Born on the pages of the pulps in 1919, Zorro fenced his way through the American popular imagination, carving his signature letter Z into the flesh of evildoers in Old Spanish California. Zorro is the original caped crusader, the first hero to have a band called the Avengers, and the character who laid the blueprint for the modern American superhero. In Zorro's Shadow, historian and Latin American studies expert Stephen J. C. Andes investigates the legends behind the mask of Zorro.

Enter our heroes. Dark Guardian chases off an angry drug dealer in Manhattan. Mr. Xtreme charges in and breaks up a San Diego bar brawl. T. O. Ronin hugs a homeless man on the snowy streets of Toronto. These aren't the big-screen or comic-book heroes that have been increasingly dominating pop culture. They're real-life superheroes: individuals who take on masked personae to fight crime and help the helpless. They don't have superpowers, but they do try to make the world a better place.

Our social conversation has gone awry. We are surrounded by noise and are retreating to social media bubbles. As conversations across ideological divides become increasingly difficult, we as a society need to rethink what it means to listen, to think, to create, and to be democratically engaged citizens. Fifteen Paths documents the journey of a disillusioned business professor who came to realize that in order to transcend the noise, we need more imaginative expressions and fewer argumentative ones.

In 1944, the big top of Ringling Bros. Barnum & Bailey Circus in Hartford caught fire during the middle of an afternoon performance. Nine thousand people were inside. In seconds, the big top was burning out of control. The toll of the fire, and its circumstances, haunt Hartford to the present day. But it is the intense, detailed narrative - before, after, and especially during the panic under the burning tent - that will remain with listeners long after they finish this book.

In this fascinating analysis of how to listen to both contemporary and classical music analytically, eminent American composer Aaron Copland offers provocative suggestions that will bring listeners a deeper appreciation of the most viscerally rewarding of all art forms.

In Canada, volunteers are raising money for charity by playing marathon stints of Penn & Teller's Desert Bus, probably the worst video game ever created. Across the globe, thousands of viewers tune in to Kurt J. Mac's epic but seemingly pointless voyage towards the outer realms of Minecraft's procedurally generated world. In Iraq, mothers encourage their children to enter Call of Duty competitions to keep them off the bomb-ravaged streets of Baghdad.

Vivek Shraya knows this to be true: people change. We change our haircuts and our outfits and our minds. We change names, titles, labels. We attempt to blend in or to stand out. We outgrow relationships, we abandon dreams for new ones, we start fresh. We seize control of our stories. We make resolutions. In fact, nobody knows this better than Vivek, who’s made a career of embracing many roles: artist, performer, musician, writer, model, teacher. In People Change, she reflects on the origins of this impulse, tracing it to childhood influences from Hinduism to Madonna.

Knowing how to craft SQL queries and navigate your way around a database is an essential skill if are a Database Administrator, System Administrator, or Programmer. This book guides you step-by-step by teaching you how to create databases, populate those databases with data, extract just the data you need, and much more.