Popular Science

Big decisions are hard. We consult friends and family, make sense of confusing “expert” advice online, maybe we read a self-help book to guide us. In the end, we usually just do what feels right, pursuing high stakes self-improvement—such as who we marry, how to date, where to live, what makes us happy—based solely on what our gut instinct tells us. But what if our gut is wrong? Biased, unpredictable, and misinformed, our gut, it turns out, is not all that reliable. And data can prove this.

Could history repeat itself, with one giant entity taking control of American information? Most consider the Internet Age to be a moment of unprecedented freedom in communications and culture. But as Tim Wu shows, each major new medium, from telephone to cable, arrived on a similar wave of idealistic optimism only to become, eventually, the object of industrial consolidation profoundly affecting how Americans communicate.

Originally published in 1966, Susan Sontag's first collection of essays is a modern classic and includes the famous essays "Notes on Camp" and "Against Interpretation", as well as, her impassioned discussions of Sartre, Camus, Simone Weil, Godard, Beckett, Levi-Strauss, science-fiction movies, psychoanalysis, and contemporary religious thought.

The defining, behind-the-scenes chronicle of one of the most extraordinary, beloved, and dominant pop cultural entities in America’s history - Marvel Comics - and the outsized personalities who made Marvel, including Martin Goodman, Stan Lee, and Jack Kirby.

Status signaling isn’t just the province of the immature or insecure but a fundamental human need to secure social standing. It drives our behavior, forms our tastes, determines what we buy, and ultimately shapes who we are. It’s what’s behind “cool” and what drives fashion, music, food, sports, slang, travel, hairstyles, and dog breeds—and even the outsize influence of unpopular things with the “right” audience.

We as a society are self-censoring at record rates. Say the wrong thing at the wrong moment to the wrong person and the consequences can be dire. Think that everyone should be treated equally regardless of race? You're a racist who needs to be kicked out of the online forum that you started. Believe there are biological differences between men and women? You're a sexist who should be fired with cause. Argue that people should be able to speak freely within the bounds of the law?

In the vein of Neil Strauss’ The Game and Joshua Foer’s Moonwalking with Einstein comes the fascinating story of one man’s colorful, mysterious, and personal journey into the world of magic and his unlikely invitation into an underground secret society of revolutionary magicians from around the world.

There’s never a dull moment with silly jokes just for kids! Forget being bored. That should never be a thing! Keep the fun and laughter going whether at home, on the go, or quite honestly…wherever! This book is overflowing with rounds of children friendly jokes!

Few things in life are more satisfying than beating a rival. We love to win and hate to lose, whether it's on the playing field or at the ballot box, in the office or in the classroom. In this bold new look at human behavior, award-winning journalist and Olympian Matthew Syed explores the truth about our competitive nature: why we win, why we don't, and how we really play the game of life.

Amid rising gang violence, the crack epidemic, and police brutality, a group of unlikely voices cut through the chaos of late 1980s Los Angeles: N.W.A. Led by a drug dealer, a glammed-up producer, and a high school kid, N.W.A. gave voice to disenfranchised African Americans across the country. And they quickly redefined pop culture across the world. Their names remain as popular as ever: Eazy-E, Dr. Dre, and Ice Cube. Dre soon joined forces with Suge Knight to create the combustible Death Row Records.

Nineteen-year-old Greg Sestero met Tommy Wiseau at an acting school in San Francisco. Wiseau's scenes were rivetingly wrong, yet Sestero, hypnotized by such uninhibited acting, thought, "I have to do a scene with this guy." That impulse changed both of their lives. The Disaster Artist is Greg Sestero's laugh-out-loud funny account of how Tommy Wiseau defied every law of artistry, business, and friendship to make "the Citizen Kane of bad movies" ( Entertainment Weekly), which is now an international phenomenon.

What if Batman knew your name and wanted to be friends with you? What if you were the one that Tony Stark died to save? What if it was you that Luke Skywalker would stop at nothing to redeem? Hollywood Heroes will awaken you to these questions and help you to see a God who stops at nothing to redeem you. Fictional stories about heroes help us realize that there is evil to fight, souls to be won, and growth to be achieved. It helps us recognize - regardless of religious or cultural beliefs - that sacrificing your life for another’s is a powerful and beautiful display of love.

Japan is the forge of the world’s fantasies: karaoke and the Walkman, manga and anime, Pac-Man and Pokémon, online imageboards and emojis. But as Japan media veteran Matt Alt proves in this brilliant investigation, these novelties did more than entertain. They paved the way for our perplexing modern lives.

We all remember Oscar Wilde, but who speaks for Bosie? What about those 'bad gays' whose un-exemplary lives reveal more than we might expect? Too many popular histories seek to establish heroes, pioneers and martyrs but, as Huw Lemmey and Ben Miller argue, the past is filled with queer people whose sexualities and dastardly deeds have been overlooked. Based on the hugely popular podcast series, Bad Gays subverts the notion of gay icons and queer heroes and asks what we can learn about LGBTQ+ history, sexuality and identity through its villains and baddies.

It was a pretty radical idea - a channel for teenagers, showing nothing but music videos. It was such a radical idea that almost no one thought it would actually succeed, much less become a force in the worlds of music, television, film, fashion, sports, and even politics. But it did work. MTV became more than anyone had ever imagined. I Want My MTV tells the story of the first decade of MTV, the golden era when MTV's programming was all videos, all the time, and kids watched religiously to see their favorite bands, learn about new music, and have something to talk about at parties.

Part deep dive reportage, part personal journey, part cabinet of curiosities, Butts is an entertaining, illuminating, and thoughtful examination of why certain silhouettes come in and out of fashion—and how larger ideas about race, control, liberation, and power affect our most private feelings about ourselves and others.

In The Comedians, comedy historian Kliph Nesteroff brings to life a century of American comedy with real-life characters, forgotten stars, mainstream heroes and counterculture iconoclasts. Based on over 200 original interviews and extensive archival research, Nesteroff's groundbreaking work is a narrative exploration of the way comedians have reflected, shaped, and changed American culture over the past 100 years.

Think of this collection of short comedic essays on politics, life, and more as a field guide for life. Social media darling Brittlestar brings listeners a book of essays similar to his online presence. In these essays, he provides a voice of reason by approaching some of the folly and absurdity in the world of social media and politics—not to mention the just plain dumbness of humanity—with a dose of common sense and modern reasoning.

In American Scary, noted cultural historian and Columbia professor Jeremy Dauber takes the listener to the startling origins of the horror genre in the United States, drawing a surprising through-line between the lingering influence of the European Gothic, the enslaved insurrection tales propagated by slaveholders, and the apocryphal chronicles of colonial settlers kidnapped by Native Americans, among many others.

The Crowd: A Study of the Popular Mind is a seminal work on crowd psychology by Gustave Le Bon (1841-1931), a French social psychologist. He observes that a crowd forms when an influential idea unites a number of individuals and prompts them to act towards a common goal. In a crowd, the conscious personality of the individual is submerged and dominated by the collective mind. Furthermore, every sentiment becomes contagious to a degree that individuals readily sacrifice their personal interest to the collective.