Popular Science

In a technologically-saturated era where nearly everything can be effortlessly and digitally reproduced, we're all hungry to carve out our own unique personalities, our own bespoke personae, to stand out and be seen. As the forces of social media and capitalism collide, and individualism becomes more important than ever across a wide array of industries, "branding ourselves" or actively defining our selves for others has become the norm. Yet, this phenomenon is not new. In Self-Made, Tara Isabella Burton shows us how we arrived at this moment of fervent personal-branding.

You know the type: the woman who won't shut up, who's too brazen, too opinionated - too much. She's the unruly woman, and she embodies one of the most provocative and powerful forms of womanhood today. In Too Fat, Too Slutty, Too Loud, Anne Helen Petersen uses the lens of "unruliness" to explore the ascension of pop culture powerhouses like Serena Williams, Hillary Clinton, Nicki Minaj, and Kim Kardashian, exploring why the public loves to love (and hate) these controversial figures.

One of the most celebrated and important authors of the 20th century, Doris Lessing was awarded a Nobel Prize for the ‘visionary power’ of her fiction, which spans a variety of genres and explores themes such as racism, feminism and social and political upheaval. This collection includes the radio productions of three of her acclaimed novels and four short stories, as well as a fascinating discussion of her life and work.

Dana Brown was a 21-year-old college dropout playing in punk bands and partying his way through downtown New York’s early-'90s milieu when he first encountered Graydon Carter, the legendary editor of Vanity Fair. After the two had a handful of brief interactions (mostly with Brown in the role of cater waiter at Carter’s famous cultural salons he hosted at his home), Carter saw what he believed to be Brown’s untapped potential, and on a whim, hired him as his assistant

Ann M. Martin’s Baby-Sitters Club series featured a complex cast of characters and touched on an impressive range of issues that were underrepresented at the time: divorce, adoption, childhood illness, class division, and racism, to name a few. In We Are the Baby-Sitters Club, writers from the original BSC generation will reflect on the enduring legacy of Ann M. Martin’s beloved series, 35 years later - celebrating the BSC’s profound cultural influence.

More than half a century since Roswell, UFOs have been making headlines again. On December 17, 2017, the New York Times ran a front-page story about a Pentagon program called the Advanced Aerospace Threat Identification Program. The article hinted, and its sources clearly said in subsequent interviews, that some of the ships in question couldn't be linked to any country. The implication was that they might be linked to other solar systems. The UFO community - those who had been thinking about, seeing, and analyzing UFOs for years - was surprisingly skeptical of the revelation.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

In Why Sh-t Happens, esteemed scientist Peter J. Bentley tackles the realm of everyday disaster through a highly empirical approach informed by wit and humor. Bentley brilliantly explores accident on a molecular level, arming you with an essential understanding of what went wrong and explaining how to prevent future bouts of misfortune.

Forged in the fires of the Bronx and Kingston, Jamaica, hip-hop became the Esperanto of youth rebellion and a generation-defining movement. In a post-civil rights era defined by deindustrialization and globalization, hip-hop crystallized a multiracial, polycultural generation's worldview and transformed American politics and culture. But that epic story has never been told with this kind of breadth, insight, and style.

A self-proclaimed "myth buster by trade," Barbara Ehrenreich has covered an extensive range of topics as a journalist and political activist, and is unafraid to dive into intellectual waters that others deem too murky. Now, Had I Known gathers the articles and excerpts from a long-ranging career that most highlight Ehrenreich's brilliance, social consciousness, and wry wit.

In Invisible Strings, poet, professor, and dedicated Swiftie Kristie Frederick Daugherty has brought together 113 contemporary poets, each contributing an original poem that responds to a specific Taylor Swift song.

Known to mankind since prehistoric times, opium is arguably the oldest and most widely used narcotic. Opium: A History traces the drug's astounding impact on world culture - from its religious use by prehistoric peoples to its influence on the imaginations of the Romantic writers; from the earliest medical science to the Sino-British opium wars.

The loss of walking as an individual and a community act has the potential to destroy our deepest spiritual connections, our democratic society, our neighborhoods, and our freedom. But we can change the course of our mobility. And we need to. Delving into a wealth of science, history, and anecdote, from our deepest origins as hominins to our first steps as babies, to universal design and social infrastructure, A Walking Life shows exactly how walking is essential, and how deeply reliant our brains and bodies are on this simple pedestrian act - and how we can reclaim it.

The origin story of the post-truth age: the candid inside tale of two online media rivals, Nick Denton of Gawker Media and Jonah Peretti of HuffPost and BuzzFeed, whose delirious pursuit of attention at scale helped release the dark forces that would overtake the internet and American society.

By the time their obituary was being written in the late 1980s, Yuppies—the elite, uber‑educated faction of the Baby Boom generation—had become a cultural punchline. But amidst the Yuppies' preoccupation with money, work, and the latest status symbols, something serious was happening, too, something that continues to have profound ramifications on American culture four decades later.

In the summer of 2012, Steve Jenkins was contacted by an old friend about adopting a micropiglet. Though he knew his partner, Derek, wouldn't be enthusiastic, he agreed to take the adorable little pig anyway, thinking he could care for her himself. Little did he know, that decision would change his and Derek's lives forever. It turned out there was nothing "micro" about Esther, and Steve and Derek had actually signed on to raise a full-size commercial pig. Within three years tiny Esther grew to a whopping 600 pounds.

New York Times best-selling author and cultural critic Chuck Klosterman presents a unique Audio Companion for Chuck Klosterman X, in which he contextualizes and reads from the collection of his best articles and essays, providing both a fascinating tour of the past decade and an ideal introduction to the mind of one of the sharpest and most prolific observers of our unusual times.

Nationally known NPR on-air personalities - including Melissa Block, David Greene, Rachel Martin, Guy Raz, Scott Simon, Susan Stamberg and many more - share the lasting impressions made during interviews with a wide variety of exceptional individuals. Each story is introduced by the NPR host and offers a candid account of how the encounter was particularly meaningful to them.

The Ultimate History of the '80s Teen Movie goes behind the scenes of a genre where cult hits mingled with studio blockbusters, where giants like Spielberg and Coppola rubbed shoulders with baby-faced first-timers, and where future superstars Sean, Demi, and Tom all got their big break. Music, comedy, and politics all play a part in the surprisingly complex history of the '80s teen movie. And while the films might have been aimed primarily at adolescents, the best tackle universal issues and remain relevant to all ages.

Along with Batman, Spider-Man, and Superman, the Joker stands out as one of the most recognizable comics characters in popular culture. While there has been a great deal of scholarly attention on superheroes, very little has been done to understand supervillains. This is the first academic work to provide a comprehensive study of this villain, illustrating why the Joker appears so relevant to audiences today.