Popular Science

Heralded as the most significant technological innovation since the smartphone, virtual reality is poised to transform our very notions of life and humanity. Though this tech is still in its infancy, to those on the inside, it is the future. VR will change how we work, how we experience entertainment, how we feel pleasure and other emotions, how we see ourselves, and most importantly, how we relate to each other in the real world. And we will never be the same. Peter Rubin, senior culture editor for Wired and the industry's go-to authority on the subject, calls it an "intimacy engine".

Arianna Warsaw-Fan Rauch’s life-long fascination with classical music has taken her through Juilliard and into the shiny world of symphony halls and international concert tours. She’s loved classical music her whole life. But she’s also hated classical music her whole life. After all, if you can like Beyoncé without liking Bieber, you can certainly like Brahms without liking Bach—especially since they were born 148 years apart and the thing we call “classical music” is really just centuries of compositions shoved into one hodge-podge of a genre.

When Johnson went to work for the US Antarctic Program (devoted to scientific research and education in support of the national interest in the Antarctic), he figured he'd find adventure, beauty, penguins, and lofty-minded scientists. Instead he found boredom, alcohol, and bureaucracy. As a dishwasher and garbage man at McMurdo Station, Johnson quickly shed his illusions about Antarctica.

Reviewing Gary Greenberg's 2013 expose about American psychiatry, the New York Times's Dwight Garner wrote that "Greenberg paces the psychiatric stage as if he were part George Carlin, part Gregory House." But on a spring night in 2013, he found himself pacing the stage of a grade school gym as if he were Hester Prynne. Two registered sex offenders had come to live in the small town Greenberg had called home for thirty years.

For an actor who’s been in so many mega-hits and equally mega misses, it can be tough to track Keanu Reeves's accomplishments. But true fans know that Keanu is so much more than his Bill and Ted persona, both onscreen and off. During his long career - over 30 years, although you wouldn’t know it from his immortal looks - he has constantly subverted Hollywood stereotypes and expectations. He's the type to start his own publishing company, reread Hamlet, eat lunch alone in the park while looking very sad, and give away his salary to the film crew.

Perhaps it is human nature to believe there is more to the world than meets the eye - that the greatest secrets and truths are hidden from us. Whatever the reason, conspiracy theories are a global phenomenon. Conspiracies Uncovered delves into some of the most pervasive theories, from the assassination of John F. Kennedy to the moon landings, showcasing the evidence for and against each one, revealing the surprising truths behind some and the bizarre inspirations for others.

About 15 percent of all Americans are estimated to be Marijuana smokers, and 56 million have tried it at least once. These figures have been published so often that it's easy to get the impression that marijuana smoking is one of the more secure 60s legacies. The trouble is that the statistics one always hears about relate to those who try or use marijuana. And the fact that those figures are staggering only makes it seem all the more surprising that a dramatic number of people have stopped using the drug.

Drink investigates the history of this Jekyll and Hyde of fluids, tracing mankind's love/hate relationship with alcohol from ancient Egypt to present day. Drink further documents the contribution of alcohol to the birth and growth of the United States, taking in the War of Independence, Pennsylvania Whiskey revolt, slave trade, and failed experiment of national Prohibition. Finally, it provides a history of the world's most famous drinks - and drinkers. Packed with trivia and colorful characters, Drink amounts to an intoxicating history of the world.

Horror films promise an experience: fear. But how exactly do filmmakers pull this off? The truth is, there's more to it than just loud noises and creepy images. With the affection of a true horror fan and the critical analysis of a scientist, Nesseth explains how audiences engage horror with both their brains and bodies, and teases apart the elements that make horror films tick. Nightmare Fuel covers everything from jump scares to creature features, serial killers to the undead, and the fears that stick around to those that fade over time.

Much has been written about the storied New Hollywood of the 1970s, but while Martin Scorsese, Steven Spielberg, and Francis Ford Coppola were making their first classic movies, a parallel universe of directors gave birth to the modern horror film - aggressive, raw, and utterly original. Based on unprecedented access to the genre's major players, New York Times critic Jason Zinoman's Shock Value delivers the first definitive account of horror's golden age.

Masiosare, nuestro extraño enemigo, es un libro que hace una serie de viajes al pasado de México y la mente de los mexicanos, para comprender los mitos y traumas que nos destruyen como país y nos dividen como pueblo. En un México que no cesa de destruirse a sí mismo, Juan Miguel Zunzunegui hace, en esta revisión histórica, el llamado a la paz y la colaboración que el país necesita para sobrevivir.

From TV's Real Housewives to The Wolf of Wall Street, our popular culture portrays the wealthy as materialistic and entitled. But what do we really know about those who live on "easy street"? In this penetrating book, Rachel Sherman draws on rare in-depth interviews that she conducted with 50 affluent New Yorkers - including hedge fund financiers and corporate lawyers, professors and artists, and stay-at-home mothers - to examine their lifestyle choices and their understanding of privilege.

By the early 1970s, practically everyone under a certain age liked rock music, but not everyone liked it for the same reasons. We typically associate the sounds of classic rock 'n' roll with youthful rebellion by juvenile delinquents, student demonstrators, idealistic hippies, or irreverent punks. But in this insightful and timely book, author George Case shows how an important strain of rock music from the late 1960s onward spoke to and represented an idealized self-portrait of a very different audience.

Movies (And Other Things) is a book about, quite frankly, movies (and other things). One of the chapters, for example, answers which race Kevin Costner was able to white savior the best, because did you know that he white saviors Mexicans in McFarland, USA, and white saviors Native Americans in Dances with Wolves, and white saviors Black people in Black or White, and white saviors the Cleveland Browns in Draft Day? Another of the chapters creates a special version of the Academy Awards specifically for rom-coms, the most underrated movie genre of all.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

Sociologist Ashley Mears takes us behind the brightly lit runways and glossy advertisements of the fashion industry in this insider's study of the world of modeling. Mears, who worked as a model in New York and London, draws on observations as well as extensive interviews with male and female models, agents, clients, photographers, stylists, and others, to explore the economics and politics - and the arbitrariness - behind the business of glamour.

The Ultimate History of the '80s Teen Movie goes behind the scenes of a genre where cult hits mingled with studio blockbusters, where giants like Spielberg and Coppola rubbed shoulders with baby-faced first-timers, and where future superstars Sean, Demi, and Tom all got their big break. Music, comedy, and politics all play a part in the surprisingly complex history of the '80s teen movie. And while the films might have been aimed primarily at adolescents, the best tackle universal issues and remain relevant to all ages.

In 12 Bytes, the New York Times best-selling author of Why Be Happy When You Can Be Normal? Jeanette Winterson draws on her years of thinking and reading about artificial intelligence in all its bewildering manifestations. In her brilliant, laser focused, uniquely pointed, and witty style of storytelling, Winterson looks to history, religion, myth, literature, the politics of race and gender, and computer science, to help us understand the radical changes to the way we live and love that are happening now.

More than just a simple journey through the history of Pokémon, Daniel Dockery offers an in-depth look at the franchise’s many branches of impact and influence. With dozens of firsthand interviews, Monster Kids covers its beginnings as a Japanese video game created to recapture one man's love of bug-collecting as a child before diving into the decisions and conditions that would ultimately lead to that game's global domination.

Two world wars, the Civil Rights movement, and a Jheri curl later, Blacks in America continue to have a complex and convoluted relationship with their hair. From the antebellum practice of shaving the head in an attempt to pass as a "free" person to the 2013 uproar over an Ohio school that banned Afro puffs, the issues surrounding Black hair continue to linger as we move through the 21stst century.