Popular Science

Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.

Virtually anyone who has ever watched a profound movie, a powerful TV show, or read a moving novel understands that entertainment can and does affect us in surprising and significant ways. But did you know that our most popular forms of entertainment can have a direct physical effect on us, a measurable impact on society, geopolitics, the economy, and even the future itself? In You Are What You Watch, Pulitzer Prize-winning author Walter Hickey proves how exactly how what we watch (and read and listen to) has a far greater effect on us and the world at large than we imagine.

Status signaling isn’t just the province of the immature or insecure but a fundamental human need to secure social standing. It drives our behavior, forms our tastes, determines what we buy, and ultimately shapes who we are. It’s what’s behind “cool” and what drives fashion, music, food, sports, slang, travel, hairstyles, and dog breeds—and even the outsize influence of unpopular things with the “right” audience.

How has the Big Blue Boy Scout stayed so popular for so long? How has he changed with the times, and what essential aspects of him have remained constant? This fascinating biography examines Superman as a cultural phenomenon through 75 years of action-packed adventures, from his early years as a social activist in circus tights to his growth into the internationally renowned demigod he is today.

How did a libertine who lacks even the most basic knowledge of the Christian faith win 81 percent of the white evangelical vote in 2016? And why have white evangelicals become a presidential reprobate's staunchest supporters? Jesus and John Wayne is a sweeping account of the last 75 years of white evangelicalism, showing how American evangelicals have worked for decades to replace the Jesus of the Gospels with an idol of rugged masculinity and Christian nationalism.

Could history repeat itself, with one giant entity taking control of American information? Most consider the Internet Age to be a moment of unprecedented freedom in communications and culture. But as Tim Wu shows, each major new medium, from telephone to cable, arrived on a similar wave of idealistic optimism only to become, eventually, the object of industrial consolidation profoundly affecting how Americans communicate.

What if Batman knew your name and wanted to be friends with you? What if you were the one that Tony Stark died to save? What if it was you that Luke Skywalker would stop at nothing to redeem? Hollywood Heroes will awaken you to these questions and help you to see a God who stops at nothing to redeem you. Fictional stories about heroes help us realize that there is evil to fight, souls to be won, and growth to be achieved. It helps us recognize - regardless of religious or cultural beliefs - that sacrificing your life for another’s is a powerful and beautiful display of love.

Women of all ages are using cannabis to feel and look better. For rookies and experienced marijuana users alike, this lively, information-filled audiobook is just the supportive guide you need to find the right dose to relieve anxiety, depression, and inflammation, and mitigate the onset of dementia and other signs of aging. Plus boost moods, ease aches, even lose weight, and get restful sleep. And a dose just for fun? Well, that works, too!

For most of Jen Sookfong Lee's life, pop culture was an escape from family tragedy and a means of fitting in with the larger culture around her. Anne of Green Gables promised her that, despite losing her father at the age of twelve, one day she might still have the loving family of her dreams. Princess Diana was proof that maybe there was more to being a good girl after all. And yet as Jen grew up, she began to recognize the ways in which pop culture was not made for someone like her.

In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.

A riveting saga in the history of rock ‘n’ roll: the decades-long rivalry between the two men who innovated the electric guitar’s amplified sound - Leo Fender and Les Paul - and their intense competition to convince rock stars like the Beatles, Jimi Hendrix, and Eric Clapton to play the instruments they built.

Prof Brian Cox and Robin Ince take the musings of the great and the good of British science, producing an insight into the multifaceted subjects involved in building a universe, with pearls of wisdom from leading scientists and comedians peppered throughout. Covering thousands of concepts and conundrums, they tackle everything from the big bang to parallel universes, fierce creatures to extraterrestrial life, brain science to artificial intelligence.

From one of the most acclaimed and profound writers in the world of comics comes a thrilling and provocative exploration of humankind's great modern myth: the superhero. In this exhilarating work of a lifetime, Grant Morrison draws on art, science, mythology, and his own astonishing journeys through this shadow universe to provide the first true history of the superhero - why they matter, why they will always be with us, and what they tell us about who we are... and what we may yet become.

Gary John Bishop’s newest audio original takes on three hot-button topics that seem to be flooding the media headlines, our social media newsfeeds, and our conversations with friends and family: conspiracy, upheaval, and pandemic. In this timely and important book, Gary will shine the light on each topic to provide new ways of understanding how they might be operating in our lives, and how we can take control.

A generation gap has emerged between parents and their girls. Even in this age of helicopter parenting, the mothers and fathers of tomorrow's women have little idea what their daughters are up to sexually or how they feel about it. Drawing on in-depth interviews with over 70 young women and a wide range of psychologists, academics, and experts, renowned journalist Peggy Orenstein goes where most others fear to tread, pulling back the curtain on the hidden truths, hard lessons, and important possibilities of girls' sex lives in the modern world.

Japan is the forge of the world’s fantasies: karaoke and the Walkman, manga and anime, Pac-Man and Pokémon, online imageboards and emojis. But as Japan media veteran Matt Alt proves in this brilliant investigation, these novelties did more than entertain. They paved the way for our perplexing modern lives.

This is a comprehensive beginner's guide to all things conspiracy! Learn how to decode Illuminati symbolism that's hidden in plain sight with the help of an expert in spotting occult secrets. Conspiracy theorists like David Icke got you confused? Wondering how a reptilian can live among us and shape shift in and out of our dimensions? Are your favorite entertainers part of a transhumanistic alien agenda with mind control signals coming from Saturn and the Moon?

The words we use shape the world we live in - so it matters when we get them wrong. This series, from the creators of the chart-topping Origin Story podcast, sheds much-needed light on the true meanings and surprising stories behind some of our most used and abused political terms.

Map of the Soul: 7 is a capstone of a three-album project intended to reveal the inner landscape of the human soul that is packed with rich symbolism and woven together with BTS’s signature sound and moves. Starting with the lyrics, this book launches into a deep, engaging examination of the album in the light of the psychology of Swiss psychiatrist Carl Jung. The many layers of meaning embedded in the number 7 are brought to light, along with several fundamental concepts of Jungian psychology.

Joel Bakan's book is a brilliantly argued account of the corporation's pathological pursuit of profit and power. An eminent law professor and legal theorist, Bakan contends that the corporation is created by law to function much like a psychopathic personality whose destructive behavior, if left unchecked, leads to scandal and ruin. Despite the structural failings found in the corporation, Bakan believes change is possible and outlines a far-reaching program of concrete, pragmatic, and realistic reforms through legal regulation and democratic control.