Popular Science

Britain's empire has gone. Our manufacturing base is a shadow of its former self; the Royal Navy has been reduced to a skeleton. In military, diplomatic and economic terms, we no longer matter as we once did. And yet there is still one area in which we can legitimately claim superpower status: our popular culture.

From kelly green to millennial pink, our world is graced with a richness of colors. But our human-made colors haven’t always matched nature’s kaleidoscopic array. To reach those brightest heights required millennia of remarkable innovation and a fascinating exchange of ideas between science and craft that’s allowed for the most luminous manifestations of our built and adorned world. In Full Spectrum, Rogers takes us on that globe-trotting journey, tracing an arc from the earliest humans to our digitized, synthesized present and future.

In Invisible Strings, poet, professor, and dedicated Swiftie Kristie Frederick Daugherty has brought together 113 contemporary poets, each contributing an original poem that responds to a specific Taylor Swift song.

From the Emmy Award-winning Squid Game to streaming sensations like The Glory and Crash Landing on You, Korean television has emerged onto the global pop culture scene as compelling television—but what exactly makes these shows so irresistibly bingeable? And what can we learn about our societies and ourselves from watching them? From stand-up comedian and media studies PhD Grace Jung comes a rollicking deep dive into the cultural significance of Korean television.

The primal image of the black-caped vampire Dracula has become an indelible fixture of the modern imagination. It's recognition factor rivals, in its own perverse way, the familiarity of Santa Claus. In this critically acclaimed excursion through the life of a cultural icon, David Skal maps out the archetypal vampire's relentless trajectory from Victorian literary oddity to movie idol to cultural commodity, digging through the populist veneer to reveal what the prince of darkness says about us all.

By the time their obituary was being written in the late 1980s, Yuppies—the elite, uber‑educated faction of the Baby Boom generation—had become a cultural punchline. But amidst the Yuppies' preoccupation with money, work, and the latest status symbols, something serious was happening, too, something that continues to have profound ramifications on American culture four decades later.

Birds are highly intelligent animals, yet their intelligence is dramatically different from our own and has been little understood. As we learn more about the secrets of bird life, we are unlocking fascinating insights into memory, relationships, game theory, and the nature of intelligence itself. The Thing with Feathers explores the astonishing homing abilities of pigeons, the good deeds of fairy-wrens, the influential flocking abilities of starlings, the deft artistry of bowerbirds, the extraordinary memories of nutcrackers, and other mysteries.

New York Times best-selling author, comedian, and actor Patton Oswalt shares his entertaining memoir about coming of age as a performer and writer in the late '90s while obsessively watching classic films at the legendary New Beverly Cinema in Los Angeles. Between 1995 and 1999, Patton Oswalt lived with an unshakeable addiction. It wasn't drugs, alcohol, or sex. It was film.

This is a comprehensive beginner's guide to all things conspiracy! Learn how to decode Illuminati symbolism that's hidden in plain sight with the help of an expert in spotting occult secrets. Conspiracy theorists like David Icke got you confused? Wondering how a reptilian can live among us and shape shift in and out of our dimensions? Are your favorite entertainers part of a transhumanistic alien agenda with mind control signals coming from Saturn and the Moon?

It used to be pretty easy to distinguish between the bourgeois world of capitalism and the bohemian counterculture. The bourgeois worked for corporations, wore gray, and went to church. The bohemians were artists and intellectuals. Bohemians championed the values of the liberated 1960s; the bourgeois were the enterprising yuppies of the 1980s.

In recent decades, the NFL has simultaneously become an athletic, financial, and cultural powerhouse—and a League that can’t seem to go more than a few weeks without a scandal. Whether it’s about domestic violence, performance-enhancing drugs, racism, or head trauma, the NFL always seems to be in some kind of trouble. Yet no matter the drama, the TV networks keep showing games, the revenue keeps rising, and the viewers keep tuning in.

Dana Brown was a 21-year-old college dropout playing in punk bands and partying his way through downtown New York’s early-'90s milieu when he first encountered Graydon Carter, the legendary editor of Vanity Fair. After the two had a handful of brief interactions (mostly with Brown in the role of cater waiter at Carter’s famous cultural salons he hosted at his home), Carter saw what he believed to be Brown’s untapped potential, and on a whim, hired him as his assistant

Every one of our thoughts, actions, moods and decisions is shaped by a whole array of factors, most of which we don't pay any attention to. From culture, time and language to genetics, technology and the microorganisms living inside us—even our own unconscious routines and habits—it's clear that we aren't always in the driving seat. The good news is that by better understanding the external and internal forces at work, we can minimise their impact on our lives.

Since her introduction in 1959, Barbie’s impact has been revolutionary. Far from being a toy designed by men to oppress women, she was a toy invented by women to teach women what was expected of them, for better or for worse. Whether tarred-and-glittered as antifeminist puffery or celebrated as a feminist icon, Barbie has undeniably influenced generations of girls. In Forever Barbie, cultural critic, investigative journalist, and first-generation Barbie owner M. G. Lord uncovers the surprising story behind Barbie’s smash success.

The truly cultivated person is not the one who has read a book but the one who understands the book's place in our culture. Using examples from authors and movies, Bayard examines the many kinds of "non-reading" and urges us to consider what reading means and how we absorb books as a part of ourselves.

The Queen of Urban Airwaves and VH1 host, Wendy Williams, dishes up juicy revelations and insider stories without batting a false eyelash.

From two-fisted crimebuster to über-patriot, social crusader to spiritual savior, Superman—perhaps like no other mythical character before or since—has evolved in a way that offers a Rorschach test of his times and our aspirations. In this deftly realized appreciation, Larry Tye reveals a portrait of America over seventy years through the lens of that otherworldly hero who continues to embody our best selves.

For over five decades, the heart of Star Trek’s pro-science, anti-racist, and inclusive messaging has been its willingness to take big risks. Across 13 feature films, and 12 TV series—including five shows currently airing or in production—the brilliance of Star Trek is in its endless ability to be rethought, rebooted, and remade. Author and Star Trek expert Ryan Britt charts an approachable and entertaining course through Star Trek history

Why does fashion hold so much power over us? Most of us care about how we dress and how we present ourselves. Style offers clues about everything from class to which in-group we belong to. Bad Feminist for fashion, Dress Code takes aim at the institutions within the fashion industry while reminding us of the importance of dress and what it means for self-presentation. Everything—from societal changes to the progress (or lack thereof) of women’s rights to the hidden motivations behind what we choose to wear to align ourselves with a particular social group—can be tracked through clothing.

Michael Andor Brodeur is a Gen-X gay writer with a passion for bodybuilding and an insatiable curiosity about masculinity—a concept in which many men are currently struggling to find their place. In our current moment, where “manfluencers” on TikTok tease their audiences with their latest videos, where right-wing men espouse the importance of being “alpha,” as toxic masculinity and the patriarchy are being rightfully criticized, the nature of masculinity has become murkier than ever.