Popular Science

Happy Singlehood charts a way forward for singles to live life on their terms, and shows how everyone - single or coupled - can benefit from accepting solo living. Based on personal interviews, quantitative analysis, and extensive review of singles' writings and literature, author Elyakim Kislev uncovers groundbreaking insights on how unmarried people create satisfying lives in a world where social structures and policies are still designed to favor marriage.

Dreaming the Beatles is not another biography of the Beatles or a song-by-song analysis of the best of John and Paul. It isn't another exposé about how they broke up. It isn't a history of their gigs or their gear. It is a collection of essays telling the story of what this ubiquitous band means to a generation who grew up with the Beatles' music on their parents' stereos and their faces on T-shirts. What do the Beatles mean today? Why are they more famous and beloved now than ever? Find out.

In this book, Lee McIntyre argues that what distinguishes science from its rivals is what he calls "the scientific attitude" - caring about evidence and being willing to change theories on the basis of new evidence. The history of science is littered with theories that were scientific but turned out to be wrong; the scientific attitude reveals why even a failed theory can help us to understand what is special about science.

James Gleick's story begins at the turn of the 20th century, with the young H. G. Wells writing and rewriting the fantastic tale that became his first book, an international sensation: The Time Machine. A host of forces were converging to transmute the human understanding of time, some philosophical and some technological - the electric telegraph, the steam railroad, the discovery of buried civilizations, and the perfection of clocks.

To understand how we got here, we have rewind the VHS tape. 90s Bitch tells the real story of women and girls in the 1990s, exploring how they were maligned by the media, vilified by popular culture, and objectified in the marketplace. Trailblazing women like Hillary Clinton, Anita Hill, Marcia Clark, and Roseanne Barr were undermined. Newsmakers like Monica Lewinsky, Tonya Harding, and Lorena Bobbitt were shamed and misunderstood. The advent of the 24-hour news cycle reinforced society's deeply entrenched sexism.

How did white bread, once an icon of American progress, become "white trash"? In this lively history of bakers, dietary crusaders, and social reformers, Aaron Bobrow-Strain shows us that what we think about the humble, puffy loaf says a lot about who we are and what we want our society to look like. White Bread teaches us that when Americans debate what one should eat, they are also wrestling with larger questions of race, class, immigration, and gender.

In Pulphead, John Jeremiah Sullivan takes us on an exhilarating tour of our popular, unpopular, and at times completely forgotten culture. Simultaneously channeling the gonzo energy of Hunter S. Thompson and the wit and insight of Joan Didion, Sullivan shows us - with a laidback, erudite Southern charm that's all his own - how we really (no, really) live now.

Reddit hails itself as "the front page of the Internet". It's the third-most visited website in the US—and yet, millions of Americans have no idea what it is. We Are the Nerds is an engrossing look deep inside this captivating, maddening enterprise, whose army of obsessed users have been credited with everything from solving cold-case crimes and spurring tens of millions of dollars in charitable donations to seeding alt-right fury and landing Donald Trump in the White House.

For too long, women have been told that we are terrible at being friends, that we can't help being cruel or competitive, or that we inevitably abandon each other for romantic partners. But we are rejecting those stereotypes and reclaiming the power of female friendship. In Text Me When You Get Home, journalist Kayleen Schaefer interviews more than 100 women about their BFFs, soul mates, girl gangs, and queens while tracing this cultural shift through the lens of pop culture.

In Eating the Dinosaur, Klosterman is more entertaining and incisive than ever. Whether he's dissecting the boredom of voyeurism, the reason why music fan's inevitably hate their favorite band's latest album, or why we love watching can't-miss superstars fail spectacularly, Klosterman remains obsessed with the relationship between expectation, reality, and living history. It's amateur anthropology for the present tense, and sometimes it's incredibly funny.

Elements of Wit is an engaging audiobook that brings together the greatest wits of our time, and previous ones from Oscar Wilde to Nora Ephron, Winston Churchill to Christopher Hitchens, Mae West to Louis CK, and many in between. With chapters covering the essential ingredients of wit, this primer sheds light on how anyone - introverts, extroverts, wallflowers, and bon vivants - can find the right zinger, quip, parry, or retort... or at least be a little bit more interesting.

In her groundbreaking and utterly liberating new book, Debra Ollivier goes beyond familiar ooh-la-la stereotypes about French women, challenging cherished notions about sex, love, dating, marriage, motherhood, raising children, body politics, seduction, and flirtation. What French Women Know debunks long-standing myths and offers savvy new thinking from an old sexy culture.

In this engaging, fun, and astute investigation of a thoroughly contemporary condition, philosopher and former pro skater Nick Riggle argues that our collective interest in being awesome (and not sucking) marks a new era in American culture, one that is shaped by relatively recent social, political, and technological shifts.

Cool had a lot to do with sex, sex appeal, and sex roles. Girls have never received enough credit for the fantastic leap of the mind they took in the 60s. In these post-women's-power days, we've come to take a lot for granted. But when the 17-year-old girl from the comfortable home started adopting some of the attitudes of the black jazz musician, the lessons of centuries of class and gender indoctrination were dumped in the trash along with the pink plastic curlers.

Historians have long studied how civilizations rise and fall. But today it isn't just social collapse that makes thoughtful people fret but a potential end to everything. From nuclear war to ecological disaster to rocks from the sky all the way to luring unfriendly interest from "others" out there, science has shed light on myriad ways to fail. To tumble back down into entropy. So, want to have some fun listing and weighing all the ways (that we know) the universe could have it in for us?

It is increasingly in the media, but what exactly is culture jamming and how does it work? Culture jamming is a form of protest in which advertisements and other media messages are re-arranged or parodied in humorous or disturbing ways. The term covers a range of practices, including sabotaging billboards, spoofing well-known ads, and hoaxing the mainstream media.

Learn about your world with iMinds Specialist Series. Have a particular interest? Recognize gaps in your knowledge? iMinds Specialist works across each of our 12 categories bringing you targeted information to broaden your mind.

Pop Culture, Volume 1, looks at the history of fireworks, the role of culture jamming, the phenomenon of the flash mob, the dance style called krumping, the "mocumentary" film genre, and the street art called Stencil Art.

Technology has given average humans far more health and wealth and freedom of action than ever. New gifts spill forth at an accelerating pace as the sheer amount that we know rockets beyond our ability to process. This acceleration has some pondering a looming singularity - an approaching time of transition, spurred in part by new kinds of artificial intelligence - that could make the year 2050 as strange to us as a cave dweller would find our modern cities. Are these extrapolations well based?

Learn about the idea that everyone has 15 minutes of fame with iMinds insightful audio knowledge series.

Commenting on the increasingly fleeting nature of celebrity, in 1968 artist Andy Warhol quipped: "In the future, everyone will be world-famous for 15 minutes." In a 21st-century world of reality TV and youtube, it appears Warhol's prediction has come true. The changing nature of celebrity over time is an interesting backdrop to today's short-lived fame.

Let's zoom in to the Internet, that magnificent new world for latter-day explorers, so much more vast than any realm discovered by Columbus or Magellan. Zealous enthusiasts point to how much more knowledge the average person can access, predicting better students, better workers, better minds and citizenship. Pessimists perceive a dumbing down that spread users too thin, resulting in shallowness that could be lethal to politics, to clear thinking. Is Google making us stupid? Let's weigh the evidence.