Popular Science

Will Castro, star of Velocity Channel's Unique Rides and one of the most popular car customizers in America, has achieved the American Dream, finding great success doing something he loves. He has worked with marquee names in entertainment, and Unique Hustle is packed with anecdotes of some of the biggest names in sports, music, film, and television.

Behind every Summer Olympic scoring soccer kick, tennis-ball bounce, and hard-hitting volleyball serve, science is at work. The type of kick used on a soccer ball affects its path. An equestrian leans forward during a jump to help the horse balance. Cyclists wear tight clothing to reduce drag. Find out how science is involved in several popular Summer Olympic events and how athletes take science into account in their quest for the gold medal.

Comedians Larry David and Jerry Seinfeld never thought anyone would watch their silly little sitcom about a New York comedian sitting around talking to his friends. NBC executives didn't think anyone would watch either, but they bought it anyway, hiding it away in the TV dead zone of summer. But against all odds, viewers began to watch, first a few and then many, until nine years later nearly 40 million Americans were tuning in weekly.

Why has one game, alone among the thousands of games invented and played throughout human history, not only survived but thrived within every culture it has touched? What is it about its 32 figurative pieces, moving about its 64 black and white squares according to very simple rules, that has captivated people for nearly 1,500 years? Why has it driven some of its greatest players into paranoia and madness, and yet is hailed as a remarkably powerful intellectual tool?

If Andy Warhol could have anticipated the Internet, he would have said it’s where everyone will be stalked for at least 15 minutes. Notorious underground author Jim Goad describes himself as “a lowly neutrino in the vast universe of celebrity,” yet he attracts a certain breed of demented fan that treats him as if he’s the second coming of Christ - that is, until they feel he’s somehow snubbed them, at which point he transforms into Satan.

In the vein of Neil Strauss’ The Game and Joshua Foer’s Moonwalking with Einstein comes the fascinating story of one man’s colorful, mysterious, and personal journey into the world of magic and his unlikely invitation into an underground secret society of revolutionary magicians from around the world.

From its first publication in 1992, Men, Women, and Chain Saws has offered a groundbreaking perspective on the creativity and influence of horror cinema since the mid-1970s. Investigating the popularity of the low-budget tradition, Carol Clover looks in particular at slasher, occult, and rape-revenge films. Although such movies have been traditionally understood as offering only sadistic pleasures to their mostly male audiences, Clover demonstrates that they align spectators not with the male tormentor, but with the females tormented.

In Of Dice and Men, David Ewalt recounts the development of Dungeons & Dragons from the game’s roots on the battlefields of ancient Europe, through the hysteria that linked it to satanic rituals and teen suicides, to its apotheosis as father of the modern video-game industry. As he chronicles the surprising history of the game’s origins (a history largely unknown even to hardcore players) and examines D&D’s profound impact, Ewalt weaves laser-sharp subculture analysis with his own present-day gaming experiences.

Ideas are everywhere, but those with the greatest problem-solving, business-transforming, and life-changing potential are often hard to identify. Even when we recognize good ideas, applying them to everyday obstacles - whether in the workplace, our homes, or our civic institutions - can seem insurmountable. According to Matthew Syed, it doesn't have to be this way. In Rebel Ideas, Syed argues that our brainpower as individuals isn't enough. To tackle problems from climate change to economic decline, we'll need to employ the power of "cognitive diversity".

The Psychology of Elden Ring offers a deep dive into the captivating world of Elden Ring, exploring the game's rich psychological themes and implications. This insightful book is packed with fascinating analysis, research, and theories that will appeal to both gamers and psychology enthusiasts alike.

What do we see when we watch reality television? Sociologist and TV lover Danielle J. Lindemann takes a long, hard look in the “funhouse mirror” of this genre, from countless rose ceremonies on The Bachelor to the White House and more (so much more!). Beginning with the first episodes of The Real World, reality TV has not only remade our entertainment and cultural landscape—it also uniquely refracts our everyday experiences and social topography.

This audiobook is Nick Carter's autobiography and self-help hybrid, in which he chronicles his struggles with a dysfunctional family and the unimaginable rigors of becoming an internationally successful pop-star at the age of 12. From his battle with addiction to serious health complications and the pain of his younger sister's tragic death, Nick leaves nothing to the imagination and offers true and heartfelt advice to help listeners overcome obstacles in their own lives.

Few things in life are more satisfying than beating a rival. We love to win and hate to lose, whether it's on the playing field or at the ballot box, in the office or in the classroom. In this bold new look at human behavior, award-winning journalist and Olympian Matthew Syed explores the truth about our competitive nature: why we win, why we don't, and how we really play the game of life.

This selection of essays from K-Punk: The Collected and Unpublished Writings of Mark Fisher (2004-2016) brings together the best of Fisher's political writing. K-Punk: Politics shows Fisher at his most combative and incendiary, wrangling with the contradictions and complexities of capitalism and setting out the way forward into a more just, fair, and equal future for all.

Amid rising gang violence, the crack epidemic, and police brutality, a group of unlikely voices cut through the chaos of late 1980s Los Angeles: N.W.A. Led by a drug dealer, a glammed-up producer, and a high school kid, N.W.A. gave voice to disenfranchised African Americans across the country. And they quickly redefined pop culture across the world. Their names remain as popular as ever: Eazy-E, Dr. Dre, and Ice Cube. Dre soon joined forces with Suge Knight to create the combustible Death Row Records.

Everywhere we turn, a new device promises to transfigure our lives. But at what cost? In this urgent and revelatory excavation of our Information Age, leading technology thinker Adam Greenfield forces us to reconsider our relationship with the networked objects, services, and spaces that define us. It is time to re-evaluate the Silicon Valley consensus determining the future. We're told that innovations - from augmented - reality interfaces and virtual assistants to autonomous delivery drones and self-driving cars - will make life easier, more convenient, and more productive.

With Thompson's trademark insight and passion about the state of American politics and culture, Songs of the Doomed charts the long, strange trip from Kennedy to Quayle in Thompson's freewheeling, inimitable style. Spanning four decades - 1950 to 1990 - Thompson is at the top of his form while fleeing New York for Puerto Rico, riding with the Hell's Angels, investigating Las Vegas sleaze, grappling with the "Dukakis problem", and finally, detailing his infamous lifestyle bust.

For 15 years and 35 seasons, the Bachelor franchise has been a mainstay in American TV viewers' lives. Since it premiered in 2002, the show's popularity and relevance has only grown - more than eight million viewers tuned in to see the conclusion of the most recent season of The Bachelor. The iconic reality television show's reach and influence into the cultural zeitgeist is undeniable. Bachelor Nation is the first behind-the-scenes, unauthorized look into the reality television phenomenon.

In the fall of 1969 eight prominent anti-Vietnam War activists were put on trial for conspiring to riot at the 1968 Democratic National Convention in Chicago. One of the eight, Black Panther cofounder Bobby Seale, was literally bound and gagged in court by order of the judge, Julius Hoffman, and his case was separated from that of the others.

The Science of Being Lucky takes you on a science-based journey into what luck is, what we think it is, and how to get more of it in your life. The journey begins by breaking down and defining the lucky breaks, coincidences, and serendipitous events in our lives, then delves into the specific traits, life factors, and perspectives that create lucky outcomes. The Science of Being Lucky will open your eyes to what is behind each moment you would call lucky and give you a concrete action plan to create more of the same.