Popular Science

The protagonist of Just Do It is Phil Knight, a reclusive billionaire who started a two-man operation importing Japanese running shoes and built it into a $4 billion company. Irreverent, unpredictable, and leery of the sports establishment, Knight created the most muscular jock culture in business, a place where employees routinely took two hours at lunch to work out and then strategized late into the night in their holy war against competitors Reebok and Adidas.

Professional killers with the souls of artists, would-be theater directors turned Kremlin puppet-masters, suicidal supermodels, Hell's Angels who hallucinate themselves as holy warriors, and oligarch revolutionaries: welcome to the glittering, surreal heart of 21st-century Russia. It is a world erupting with new money and new power, changing so fast it breaks all sense of reality, home to a form of dictatorship far subtler than 20th century strains, that is rapidly rising to challenge the West.

The charismatic radio personality from The Howard Stern Show celebrates what we love about American fast food, covering chains both national and regional and offering an opinionated view on restaurant history, secret menu items, and even drive-thru strategy.

The landscape that the Brat Pack memorialized is rich with cultural themes and significance, and has influenced an entire generation who still believe that life always turns out like an '80s movie. You Couldn't Ignore Me If You Tried takes us back to that era, through Susannah Gora's interviews with key players such as Molly Ringwald, Anthony Michael Hall, Judd Nelson, Andrew McCarthy, and John Cusack, and mines all the material from the movies to the music to the way the films were made to show how they helped shape our visions for romance, friendship, society, and success.

With Thompson's trademark insight and passion about the state of American politics and culture, Songs of the Doomed charts the long, strange trip from Kennedy to Quayle in Thompson's freewheeling, inimitable style. Spanning four decades - 1950 to 1990 - Thompson is at the top of his form while fleeing New York for Puerto Rico, riding with the Hell's Angels, investigating Las Vegas sleaze, grappling with the "Dukakis problem", and finally, detailing his infamous lifestyle bust.

A Harvard Business School student pays over $200 for a $20 bill. Washington, D.C., commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control-tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do?

In Pulphead, John Jeremiah Sullivan takes us on an exhilarating tour of our popular, unpopular, and at times completely forgotten culture. Simultaneously channeling the gonzo energy of Hunter S. Thompson and the wit and insight of Joan Didion, Sullivan shows us - with a laidback, erudite Southern charm that's all his own - how we really (no, really) live now.

This collection of writings by Mark Fisher, author of the acclaimed Capitalist Realism, argues that we are haunted by futures that failed to happen. Fisher searches for the traces of these lost futures in the work of David Peace, John Le Carré, Christopher Nolan, Joy Division, Burial, and many others.

It's hard to imagine our world without its stars and celebrity geniuses—they become a part of our culture and history, seeming permanent and preordained. But as Cass Sunstein shows in this startling book, that is far from the case. Focusing on both famous and forgotten (or simply overlooked) artists and luminaries in music, literature, business, science, politics, and other fields, he explores why some individuals become famous and others don't, and offers a new understanding of the role of greatness, luck, and contingency in the achievement of fame.

The media and politicians have been sounding the alarm for years, and with every fresh tragedy involving a young perpetrator comes another flurry of articles about the dangers of violent media. The problem is this: Their fear isn't supported by the evidence. In fact, unlike the video game-trained murder machines depicted in the press, school shooters are actually less likely to be interested in violent games than their peers. In reality, most well-adjusted children and teenagers play violent video games, all without ever exhibiting violent behavior in real life.

The Shobogenzo (The Treasury of the True Dharma Eye) is a revered 800-year-old Zen Buddhism classic written by the Japanese monk Eihei Dogen. Despite the timeless wisdom of his teachings, many consider the book difficult to understand. In Don't Be a Jerk, Zen priest and best-selling author Brad Warner, through accessible paraphrasing and incisive commentary, applies Dogen's teachings to modern times.

The founder of the international Transition Towns movement asks why true creative, positive thinking is in decline, asserts that it's more important now than ever, and suggests ways our communities can revive and reclaim it.

America is more than just a fast food nation. Food Americana is the inside story of how generations of Americans have formed a national cuisine with tastes from all over the world. Fried chicken was a distinctly Southern dish - now it's the Sunday night special at the Chateau Marmont Hotel in Hollywood. A Utah restaurant won Maine's annual Best Lobster Roll competition. And perhaps the ultimate all-American dish, pizza, is served up in 30 different styles, a total of three billion pies a year, an average of 23 pounds for each of us.

Unlikeable Female Characters traces the evolution of highly memorable female characters, examining what exactly makes them popular, how audiences have reacted to them, and the ways in which pop culture is finally allowing us to celebrate the complexities of being a woman. Anna Bogutskaya, film programmer, broadcaster, and cofounder of the horror film collective and podcast The Final Girls takes us on a journey through popular film, TV, and music, looking at the nuances of womanhood on and off-screen to reveal whether pop culture—and society—is finally ready to embrace complicated women.

From the New York Times bestselling author of The Good Lord Bird, winner of the 2013 National Book Award for Fiction, Deacon King Kong, and Five-Carat Soul, Kill ’Em and Leave is more than a book about James Brown. Brown embodied the contradictions of American life: He was an unsettling symbol of the tensions between North and South, Black and White, rich and poor. After receiving a tip that promises to uncover the man behind the myth, James McBride goes in search of the “real” James Brown.

Lost is more than just a popular television show; it's a complex examination of meaningful philosophical questions. What does good versus evil mean on the island? Is it a coincidence that characters John Locke and Desmond David Hume are named after actual philosophers? What is the ethics of responsibility for Jack?

The inside story of the rise, fall, and rise of FanDuel and DraftKings - two companies that began as obscure startups and, seemingly overnight, became billion dollar companies, and just as quickly found themselves the target of the FBI and Department of Justice and the center of a national scandal.

Welcome fledging Social Climbers! Allow us to show you the way. Birds do it, bees do it, even educated fleas do it. So what’s the big deal? You shouldn’t be punished for wanting to improve your lot in life! This is America, after all. In the grand tradition of True Prep and The Hipster Handbook, The Social Climber’s Bible will teach you everything you need to know to become a pro Mountaineer.

From two-fisted crimebuster to über-patriot, social crusader to spiritual savior, Superman—perhaps like no other mythical character before or since—has evolved in a way that offers a Rorschach test of his times and our aspirations. In this deftly realized appreciation, Larry Tye reveals a portrait of America over seventy years through the lens of that otherworldly hero who continues to embody our best selves.

When Dungeons & Dragons was first released to a small hobby community, it hardly seemed destined for mainstream success—and yet this arcane tabletop role-playing game became an unlikely pop culture phenomenon. In Game Wizards, Jon Peterson chronicles the rise of Dungeons & Dragons from hobbyist pastime to mass market sensation, from the initial collaboration to the later feud of its creators, Gary Gygax and Dave Arneson.