Popular Science

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

This is George Dasent's classic collection of Scandinavian folklore. This is not about Norse mythology per se; so if you are looking for tales of Odin, Loki, and Freya etc., you will have to look elsewhere. Rather, this is an anthology of folk tales, similar to the Grimm Brothers', or Campbell's Popular Tales of the West Highlands. All of the usual suspects are in place, including giants, trolls, witches, evil step-siblings, magical boons and tasks, and anthropomorphic animals.

Originally published in 1979, the first volume of the best-selling "Gonzo Papers" is now back in print. The Great Shark Hunt is Dr. Hunter S. Thompson's largest and, arguably, most important work, covering Nixon to napalm, Las Vegas to Watergate, Carter to cocaine. These essays offer brilliant commentary and outrageous humor, in signature Thompson style. Thompson's razor-sharp insight and crystal clarity capture the crazy, hypocritical, degenerate, and redeeming aspects of the explosive and colorful '60s and '70s.

At every turn in the Hunger Games trilogy, Katniss, Peeta, Gale, and their many allies wrestle with harrowing choices and ethical dilemmas that push them to the brink. Is it okay for Katniss to break the law to ensure her family's survival? Do ordinary moral rules apply in the Arena? Can the world of The Hunger Games shine a light into the dark corners of our world? Why do we often enjoy watching others suffer? An essential companion for Hunger Games fans, this book will take you deeper into the dystopic world of Panem and into the minds and motivations of those who occupy it.

America is more than just a fast food nation. Food Americana is the inside story of how generations of Americans have formed a national cuisine with tastes from all over the world. Fried chicken was a distinctly Southern dish - now it's the Sunday night special at the Chateau Marmont Hotel in Hollywood. A Utah restaurant won Maine's annual Best Lobster Roll competition. And perhaps the ultimate all-American dish, pizza, is served up in 30 different styles, a total of three billion pies a year, an average of 23 pounds for each of us.

Misinformation and myths have attached themselves to the Egyptian pyramids since ancient Greece and Rome. While many Americans believe that the pyramids were built by aliens, archaeologists understand that the Giza pyramids were built by the pharaohs of the Fourth Dynasty around 2450 BCE. So why is there such a disconnect between scholarly opinion and the popular view of Egypt? Jason Colavito takes us back to Late Antique Egypt, where the replacement of polytheism with Christianity gave rise to local efforts to rewrite the stories of Egyptian history in the image of the Bible.

Thomas Sowell is one of America’s leading voices on matters of race and ethnicity. In his book, Inside American Education, he surveyed the ills of American education from the primary grades to graduate school with “an impressive range of knowledge and acuity of observation”, according to the Wall Street Journal. Now, in his book Race and Culture, he asks the question: “What is it that allows certain groups to get ahead?” and the answer will undoubtedly create debates for years to come.

The science we do, the movies we watch, and the culture we consume is the stuff of fiction that became fact, the future imagined in our past - the future we now inhabit. The Science of Science Fiction is the story of how science fiction shaped our world. No longer a subculture, science fiction has moved into the mainstream with the advent of the information age it helped realize. Explore how science fiction has driven science.

Is there such a thing as a fundamental reality, something which was around before our universe came into existence and which will still remain when all matter, time, and space itself ultimately disappear? Something fundamental which, in turn, can make space and time and matter arise from seemingly nothing? Under most cosmological and physical models, the last known remnants of reality are the disembodied laws of mathematics - beyond which it is extremely difficult to probe further.

Carl von Clausewitz was a Prussian general and military theorist. On War (also widely known by its German name Vom Kriege) is considered to be Clausewitz’s magnum opus, despite the fact it remained unfinished at the time of his death. Published posthumously between 1832 and 1835 by Clausewitz’s wife, On War delivers a deep insight into various concepts and schools of thought connected to war. Using a vast amount of historical examples, Clausewitz explores the political, philosophical, and ethical implications of war.

In the early 80s, Mark Fleischman reopened Studio 54, the world's most glamorous and notorious nightclub, after it was closed down by the State of New York. Ten thousand people showed up that night, ready to restart the party that abruptly ended after the raid in 1978 landed its former owners in jail. Inside Studio 54 invites you to revisit the happening scenes of the 1960s, '70s, and '80s, the post-Pill, pre-AIDS era of free love, consequence-free sex, and seemingly endless partying. Following Fleischman as he built connections that lead him to Studio 54.

In her first book, How to Do Nothing, Jenny Odell wrote about the importance of disconnecting from the “attention economy” to spend time in quiet contemplation. But how can we reclaim our time? In order to answer this seemingly simple question, Odell took a deep dive into the fundamental structure of our society and found that the clock we live by was built for profit, not people. This is why our lives, even in leisure, have come to seem like a series of moments to be bought, sold, and processed ever more efficiently.

In Weird Earth: Debunking Strange Ideas About Our Planet, Donald R. Prothero demystifies these conspiracies and offers answers to some of humanity's most outlandish questions. Applying his extensive scientific knowledge, Prothero corrects misinformation that con artists and quacks use to hoodwink others about geology - hollow earth, expanding earth, and bizarre earthquakes-and mystical and paranormal happenings - healing crystals, alien landings, and the gates of hell.

The year 1968 retains its mythic hold on the imagination in America and around the world. Like the revolutionary years 1789, 1848, 1871, 1917, and 1989, it is recalled most of all as a year when revolution beckoned or threatened. On the 50th anniversary of that tumultuous year, cultural historians Robert Cottrell and Blaine T. Browne provide a well-informed, up-to-date synthesis of the events that rocked the world, emphasizing the revolutionary possibilities more fully than previous books.

While everyone is talking about "big data", the truth is that understanding the "little data" - the stats that underlie newspaper headlines, stock reports, weather forecasts, and so on - is what helps you make smarter decisions at work, at home, and in every aspect of your life. The average person consumes approximately 30 gigabytes of data every single day but has no idea how to interpret it correctly. Everydata explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day.

The media and politicians have been sounding the alarm for years, and with every fresh tragedy involving a young perpetrator comes another flurry of articles about the dangers of violent media. The problem is this: Their fear isn't supported by the evidence. In fact, unlike the video game-trained murder machines depicted in the press, school shooters are actually less likely to be interested in violent games than their peers. In reality, most well-adjusted children and teenagers play violent video games, all without ever exhibiting violent behavior in real life.

In this insightful and provocative book, comics-industry veteran Danny Fingeroth explores the backgrounds of the most well-known superheroes and their creators—largely young American Jewish men from Eastern European backgrounds. These innovators include Jerry Siegel and Joe Shuster, Will Eisner, and Stan Lee and Jack Kirby. In Disguised as Clark Kent, Fingeroth explores how the creators’ Jewish backgrounds helped make superheroes the most familiar popular-culture icons of all.

Why are so many of the superhero myths tied up with loss, often violent, of parents or parental figures? What is the significance of the dual identity? What makes some superhuman figures “good” and others “evil”? Why are so many of the prime superheroes white and male? How has the superhero evolved over the course of the twentieth and early twenty-first centuries? All these topics, and more, are covered in this lively and original exploration of the reasons why the superhero—in comic books, films, and TV—is such a potent myth for our times and culture.

Since The Karate Kid first crane-kicked its way into the pop culture stratosphere in June 1984, there hasn’t been a week Ralph Macchio hasn’t heard friendly shouts of “Wax on, wax off” or “Sweep the leg!” Now, with Macchio reprising his role as Daniel LaRusso in the number one ranked Netflix show Cobra Kai, he is finally ready to look back at this classic movie and give the fans something they’ve long craved.

In this engaging, cradle-to-grave biography, award-winning author Todd James Pierce explores the life of Ward Kimball, a lead Disney animator who worked on characters such as Mickey Mouse, Donald Duck, Jiminy Cricket, and the Mad Hatter. Through unpublished excerpts from Kimball's personal writing, material from unpublished interviews, and new information based on interviews conducted by the author, Pierce defines the life of perhaps the most influential animator of the 20th century.