Popular Science

Ideas are everywhere, but those with the greatest problem-solving, business-transforming, and life-changing potential are often hard to identify. Even when we recognize good ideas, applying them to everyday obstacles - whether in the workplace, our homes, or our civic institutions - can seem insurmountable. According to Matthew Syed, it doesn't have to be this way. In Rebel Ideas, Syed argues that our brainpower as individuals isn't enough. To tackle problems from climate change to economic decline, we'll need to employ the power of "cognitive diversity".

L'homme se tient sur une brèche, dans l'intervalle entre le passé révolu et l'avenir infigurable. Il ne peut s'y tenir que dans la mesure où il pense, brisant ainsi, par sa résistance aux forces du passé infini et du futur infini, le flux du temps indifférent. Chaque génération nouvelle, chaque homme nouveau doit redécouvrir laborieusement l'activité de pensée. Longtemps, pour ce faire, on put recourir à la tradition. Or nous vivons, à l'âge moderne, l'usure de la tradition, la crise de la culture.

John Ortved's oral history is the first-ever look behind the scenes at the creation and day-to-day running of the television phenomenon known as The Simpsons, as told by many of the people who produce it.

From a veteran culture writer and modern movie expert, a celebration and analysis of the movies of 1999 - arguably the most groundbreaking year in American cinematic history.

Blending biology, chemistry, and physics basics with accessible - and witty-prose, The Science of Rick and Morty equips you with the scientific foundation to thoroughly understand Rick's experiments from the show, such as how we can use dark matter and energy, just what is intelligence hacking, and whether or not you can really control a cockroach's nervous system with your tongue. Perfect for longtime and new fans of the show, this is the ultimate segue into discovering more about our complicated and fascinating universe.

Few things in life are more satisfying than beating a rival. We love to win and hate to lose, whether it's on the playing field or at the ballot box, in the office or in the classroom. In this bold new look at human behavior, award-winning journalist and Olympian Matthew Syed explores the truth about our competitive nature: why we win, why we don't, and how we really play the game of life.

How did a libertine who lacks even the most basic knowledge of the Christian faith win 81 percent of the white evangelical vote in 2016? And why have white evangelicals become a presidential reprobate's staunchest supporters? Jesus and John Wayne is a sweeping account of the last 75 years of white evangelicalism, showing how American evangelicals have worked for decades to replace the Jesus of the Gospels with an idol of rugged masculinity and Christian nationalism.

Raise your hand if you cringe at the sound of your own voice, worry that you actually do sound like your mother, or have spent a sleepless night wondering if your inner and outer voices are in sync. Now, hands down, headphones on. Lake Bell is going to tell you why you’re not alone and why your voice matters in the most deeply personal ways. Inside Voice unpacks the writer-director-producer-actor’s obsession with voice and all its permutations.

Nobel laureate Erwin Schrödinger's What is Life? is one of the great science classics of the 20th century. A distinguished physicist's exploration of the question which lies at the heart of biology, it was written for the layman but proved one of the spurs to the birth of molecular biology and the subsequent discovery of the structure of DNA. It appears here together with "Mind and Matter", his essay investigating a relationship which has eluded and puzzled philosophers since the earliest times.

Originally published in 1966, Susan Sontag's first collection of essays is a modern classic and includes the famous essays "Notes on Camp" and "Against Interpretation", as well as, her impassioned discussions of Sartre, Camus, Simone Weil, Godard, Beckett, Levi-Strauss, science-fiction movies, psychoanalysis, and contemporary religious thought.

There'll Be Peace When You Are Done: Actors and Fans Celebrate the Legacy of Supernatural is an emotional look back at the beloved television show Supernatural as it wraps up its final season after 15 unprecedented years on air. With heartfelt chapters written by both the series' actors and its fans, There'll Be Peace When You Are Done traces Supernatural's evolution, the memorable characters created by its writers and brought to life by its talented actors, and the many ways in which the show has inspired and changed the lives of both its viewers and cast.

Why has one game, alone among the thousands of games invented and played throughout human history, not only survived but thrived within every culture it has touched? What is it about its 32 figurative pieces, moving about its 64 black and white squares according to very simple rules, that has captivated people for nearly 1,500 years? Why has it driven some of its greatest players into paranoia and madness, and yet is hailed as a remarkably powerful intellectual tool?

In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions, but the end result of more than a century's growth and expansion in the industries that feed on human attention.

Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.

Before he grew up and became one of Washington's most respected reporters and editors, Andrew Ferguson was, of all things, a Lincoln buff, with the photos hung on his bedroom wall to prove it. Decades later, Ferguson's latent buffdom is reignited. In Land of Lincoln, he embarks on a curiosity-fueled coast-to-coast journey through contemporary Lincoln Nation, encountering everything from hatred to adoration to opportunism and all manner of reaction in between.

In The Crowd - A Study of the Popular Mind, social theorist Gustave Le Bon gives historical insight into the political thinking of his era while offering timeless social commentary. Le Bon challenges the listener to contemplate how individual ideas change - often to a destructive end - when employed in a setting of groupthink. As technology and communications innovations make group formation easy and accessible for better or for worse, this book's message is certainly one that will not be lost in the crowd.

A journey into the glittering, surreal heart of 21st century Russia: into the lives of Hells Angels convinced they are messiahs, professional killers with the souls of artists, bohemian theatre directors turned Kremlin puppet-masters, supermodel sects, post-modern dictators and oligarch revolutionaries.

In I Wear the Black Hat, Klosterman questions the very nature of how modern people understand the concept of villainy. What was so Machiavellian about Machiavelli? Why don't we see Batman the same way we see Bernhard Goetz? Who's more worthy of our vitriol - Bill Clinton or Don Henley? What was O.J. Simpson's second-worst decision? Masterfully blending cultural analysis with self-interrogation and limitless imagination, I Wear the Black Hat delivers perceptive observations on the complexity of the anti-hero.

With over 500,000 readers a month at her enormously popular blog, AwesomelyLuvvie.com, Luvvie Ajayi is a go-to source for smart takes on pop culture. I'm Judging You is her debut book of humorous essays that dissects our cultural obsessions and calls out bad behavior in our increasingly digital, connected lives - from the importance of the newest Shonda Rhimes television drama to serious discussions of race and media representation to what to do about your fool cousin sharing casket pictures from Grandma's wake on Facebook.

Author Mick West shares over a decade's worth of knowledge and experience investigating and debunking false conspiracy theories through his forum, MetaBunk.org, and sets forth a practical guide to helping friends and loved ones recognize these theories for what they really are. West puts his debunking techniques and best practices to the test with four of the most popular false conspiracy theories today (chemtrails, 9/11 controlled demolition, false flags, and flat Earth) - providing road maps to help you to understand your friend and help them escape the rabbit hole.