Popular Science

Ambition—the want, the hunger, the need to achieve—is woven into America’s fabric from the first colonization to capitalism. From our first gold star assignment to acceptance at the “right” college to hustle and grinding our lives, we celebrate our drive, even as we gatekeep who is permitted to strive--and how visibly. Even as we burn out. When we can’t even. When we know: work won’t love us back.

In one memorable The Simpsons moment, Homer laughs hysterically at a standup comic, pausing only to gasp, "It's true, we're so lame!" In a sense, that is author Chris Turner's main thesis: Over the last 15 years, The Simpsons has chronicled the absurdities and the defining events of an increasingly confusing culture.

Reddit hails itself as "the front page of the Internet". It's the third-most visited website in the US—and yet, millions of Americans have no idea what it is. We Are the Nerds is an engrossing look deep inside this captivating, maddening enterprise, whose army of obsessed users have been credited with everything from solving cold-case crimes and spurring tens of millions of dollars in charitable donations to seeding alt-right fury and landing Donald Trump in the White House.

What is it like to grow up Aboriginal in Australia? This anthology, compiled by award-winning author Anita Heiss, showcases many diverse voices, experiences and stories in order to answer that question. Accounts from well-known authors and high-profile identities sit alongside those from newly discovered writers of all ages. All of the contributors speak from the heart - sometimes calling for empathy, oftentimes challenging stereotypes, always demanding respect.

Nationally known NPR on-air personalities - including Melissa Block, David Greene, Rachel Martin, Guy Raz, Scott Simon, Susan Stamberg and many more - share the lasting impressions made during interviews with a wide variety of exceptional individuals. Each story is introduced by the NPR host and offers a candid account of how the encounter was particularly meaningful to them.

For ten years, Calvin and Hobbes was one the world's most beloved comic strips. And then, on the last day of 1995, the strip ended. Its mercurial and reclusive creator, Bill Watterson, not only finished the strip but withdrew entirely from public life. In Looking for Calvin and Hobbes, Nevin Martell sets out on a very personal odyssey to understand the life and career of the intensely private man behind Calvin and Hobbes.

Unlikeable Female Characters traces the evolution of highly memorable female characters, examining what exactly makes them popular, how audiences have reacted to them, and the ways in which pop culture is finally allowing us to celebrate the complexities of being a woman. Anna Bogutskaya, film programmer, broadcaster, and cofounder of the horror film collective and podcast The Final Girls takes us on a journey through popular film, TV, and music, looking at the nuances of womanhood on and off-screen to reveal whether pop culture—and society—is finally ready to embrace complicated women.

In Sport Matters: Leadership, Power, and the Quest for Respect in Sports, Shropshire examines the need for diversity, inclusion, respect, and equality in sports, focusing on the need for leadership to embrace and deliver these principles in a real and tangible way within the sports industry. He also introduces the sports power matrix, a framework for understanding power within the sports industry.

Will Castro, star of Velocity Channel's Unique Rides and one of the most popular car customizers in America, has achieved the American Dream, finding great success doing something he loves. He has worked with marquee names in entertainment, and Unique Hustle is packed with anecdotes of some of the biggest names in sports, music, film, and television.

Tom Bissell is a prizewinning writer who published three widely acclaimed books before the age of 34. He is also an obsessive gamer who has spent untold hours in front of his various video game consoles, playing titles such as Far Cry 2, Left 4 Dead, BioShock, and Oblivion for, literally, days. If you are reading this copy, the same thing can probably be said of you, or of someone you know.

Sociologist Ashley Mears takes us behind the brightly lit runways and glossy advertisements of the fashion industry in this insider's study of the world of modeling. Mears, who worked as a model in New York and London, draws on observations as well as extensive interviews with male and female models, agents, clients, photographers, stylists, and others, to explore the economics and politics - and the arbitrariness - behind the business of glamour.

As Daphné B. obsessively watches YouTube makeup tutorials and haunts Sephora’s website, she’s increasingly troubled by the ways in which this obsession contradicts her anti-capitalist and intersectional feminist politics. In this poetic treatise, she rejects the false binaries of traditional beauty standards and delves into the celebrities and influencers who have shaped the reflection she sees in the mirror. At once confessional and essayistic, Made-Up is a meditation on the makeup that colors, that obscures, that highlights who we are and who we wish we could be.

A practical and entertaining guide to the life skills you weren't taught at school, from when to ask for a discount to what you need to know before your first day at work. Adult life is full of mysteries. What should you check before renting a flat? How do you ask for a pay rise? Does anything really need to be dry cleaned? And why does everyone else seem to know these things except you? (They don’t, but this book will help.)

To a generation in revolt against authority, "Tune in, turn on, drop out" was a mantra, and its popularizer, Dr. Timothy Leary, a guru. A charismatic and brilliant psychologist, Leary became intrigued, and then obsessed, by the effects of psychedelic drugs in the 1960s while teaching at Harvard. What began as research into human consciousness turned into a mission to alter consciousness itself. Timothy Leary is the first major biography of one of the most controversial figures in postwar America.

In September 1994, six friends sat down in their favorite coffee shop and began bantering about sex, relationships, jobs, and just about everything else. A quarter of a century later, new fans are still finding their way into the lives of Rachel, Ross, Joey, Chandler, Monica, and Phoebe, and thanks to the show’s immensely talented creators, its intimate understanding of its youthful audience, and its reign during network television’s last moment of dominance, Friends has become the most influential and beloved show of its era, and this is the story of how it all happened.

William Deresiewicz, a leading critic of the arts and of contemporary culture, set out to answer those questions. Based on interviews with artists of all kinds, The Death of the Artist argues that we are in the midst of an epochal transformation. If artists were artisans in the Renaissance, bohemians in the 19th century, and professionals in the 20th, a new paradigm is emerging in the digital age, one that is changing our fundamental ideas about the nature of art and the role of the artist in society.

In the summer of 2012, Steve Jenkins was contacted by an old friend about adopting a micropiglet. Though he knew his partner, Derek, wouldn't be enthusiastic, he agreed to take the adorable little pig anyway, thinking he could care for her himself. Little did he know, that decision would change his and Derek's lives forever. It turned out there was nothing "micro" about Esther, and Steve and Derek had actually signed on to raise a full-size commercial pig. Within three years tiny Esther grew to a whopping 600 pounds.

Music opinions bring out passionate debate in people, and Steven Hyden knows that firsthand. Each chapter in Your Favorite Band Is Killing Me focuses on a pop music rivalry, from the classic to the very recent, and draws connections to the larger forces surrounding the pairing.

Drawing on concepts from several disciplinary fields including: semiotics, literary and narrative theory, art history, and psychology, El Refaie shows that the traditions and formal features of comics provide new possibilities for autobiographical storytelling. For example, the requirement to produce multiple drawn versions of one's self necessarily involves an intense engagement with physical aspects of identity, as well as with the cultural models that underpin body image.

Heralded as the most significant technological innovation since the smartphone, virtual reality is poised to transform our very notions of life and humanity. Though this tech is still in its infancy, to those on the inside, it is the future. VR will change how we work, how we experience entertainment, how we feel pleasure and other emotions, how we see ourselves, and most importantly, how we relate to each other in the real world. And we will never be the same. Peter Rubin, senior culture editor for Wired and the industry's go-to authority on the subject, calls it an "intimacy engine".