Popular Science

For over a decade, Taylor Lorenz has been the authority on internet culture, documenting its far-reaching effects on all corners of our lives. Her reporting is serious yet entertaining and illuminates deep truths about ourselves and the lives we create online. In her debut book, Extremely Online, she reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy. Lorenz shows this phenomenon to be one of the most disruptive changes in modern capitalism.

Does it take faith to be a Jedi? Are droids capable of thought? Should Jar Jar Binks be held responsible for the rise of the Empire? Presenting entirely new essays, no aspect of the myth and magic of George Lucas's creation is left philosophically unexamined in The Ultimate Star Wars and Philosophy.

When Anton LaVey burst onto the San Francisco scene right before the Summer of Love, he parlayed his eerie obsessions into a philosophy and lifestyle that capitalized on a New Age rage. With his signature cape, horn-studded hood, and Ming the Merciless beard, LaVey was a media-savvy provocateur who took what he did seriously, but was always in on the joke. From a spooky old Victorian house, he founded the Church of Satan, where young women squirmed nude on the mantel of his ritual chamber as he delivered a doctrine of self-deification and indulgence.

Stan Lee was one of the most famous and beloved entertainers to emerge from the twentieth century. He served as head editor of Marvel Comics for three decades and, in that time, became known as the creator of more pieces of internationally recognizable intellectual property than nearly anyone: Spider-Man, the Avengers, the X-Men, Black Panther, the Incredible Hulk . . . the list goes on. His carnival-barker marketing prowess helped save the comic-book industry and superhero fiction.

What would the world look like if everybody had everything they wanted or needed? Trekonomics, the premier book in financial journalist Felix Salmon's imprint PiperText, approaches scarcity economics by coming at it backward - through thinking about a universe where scarcity does not exist. Delving deep into the details and intricacies of 24th-century society, Trekonomics explores post-scarcity and whether we, as humans, are equipped for it.

The protagonist of Just Do It is Phil Knight, a reclusive billionaire who started a two-man operation importing Japanese running shoes and built it into a $4 billion company. Irreverent, unpredictable, and leery of the sports establishment, Knight created the most muscular jock culture in business, a place where employees routinely took two hours at lunch to work out and then strategized late into the night in their holy war against competitors Reebok and Adidas.

Francesca Gino has been studying rebels in life and in the workplace for more than 15 years. She has discovered that rebels - those who practice "positive deviance" at work - are harder to manage, but they are good for the bottom line: their passion, drive, curiosity, and creativity raise the entire organization to a new level. And she has found that at home, rebels are more engaged partners, parents, and friends. Packed with strategies for embracing rebellion at work and in life, Rebel Talent encourages all of us to rebel against what’s comfortable, so that we can thrive.

The Star Wars films continue to revolutionize science fiction, creating new standards for cinematographic excellence and permeating popular culture around the world. The films feature many complex themes ranging from good versus evil and moral development and corruption to religious faith and pragmatism, forgiveness and redemption, and many others.

Dr. Peter McGraw, founder of the Humor Research Lab at the University of Colorado Boulder, teamed up with journalist Joel Warner on a far-reaching search for the secret behind humor. Their journey spanned the globe, from New York to Japan, from Palestine to the Amazon. Meanwhile, the duo conducted their own humor experiments along the way-to wince-worthy, hilarious, and illuminating results.

Toxic culture is eroding our sense of belonging, community and well-being. Our capacity to collaborate and innovate together is also being undermined by the rising incivility and divisiveness. We need each other to address the complex challenges facing our cities and communities—from the infrastructure deficit to climate change, homelessness, mental health and addiction issues. To thrive, our local democracies depend on our ability to revive the art of living and working well together.

A Harvard Business School student pays over $200 for a $20 bill. Washington, D.C., commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control-tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do?

Joan Rivers is a groundbreaking, award-winning, internationally renowned entertainment goddess. She’s also opinionated - especially when it comes to people she hates. Like people who think giving birth is a unique achievement. Or well-adjusted - a.k.a. boring - ex-child stars who don’t even have a decent addiction. With all of her diverse experiences, it stands to reason that Joan has seen, done, said, and heard a lot of hateful things. Thank god, she took notes.

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

The Queen of Urban Airwaves and VH1 host, Wendy Williams, dishes up juicy revelations and insider stories without batting a false eyelash.

Remember that time you screwed up simple math or forgot the name of your favorite song? What if someone told you that such embarrassing "brain farts" are actually secret weapons, proof of your superiority to computers and AI? In Scatterbrain, we learn that boredom awakens the muse, distractions spark creativity, and misjudging time creates valuable memories, among other benefits of our faulty minds. Throughout, award-winning neuroscientist Henning Beck's hilarious asides and brain-boosting advice make for a delightful account of the most cutting-edge neuroscience.

The music that would come to be known as hip-hop was born at a party in the Bronx in the summer of 1973. Now, fifty years later, it’s the most popular music genre in America. Just as jazz did in the first half of the twentieth century, hip-hop and its groundbreaking DJs and artists—nearly all of them people of color from some of America’s most overlooked communities—pushed the boundaries of music to new frontiers, while transfixing the country’s youth and reshaping fashion, art, and even language.

What if Batman knew your name and wanted to be friends with you? What if you were the one that Tony Stark died to save? What if it was you that Luke Skywalker would stop at nothing to redeem? Hollywood Heroes will awaken you to these questions and help you to see a God who stops at nothing to redeem you. Fictional stories about heroes help us realize that there is evil to fight, souls to be won, and growth to be achieved. It helps us recognize - regardless of religious or cultural beliefs - that sacrificing your life for another’s is a powerful and beautiful display of love.

Map of the Soul: 7 is a capstone of a three-album project intended to reveal the inner landscape of the human soul that is packed with rich symbolism and woven together with BTS’s signature sound and moves. Starting with the lyrics, this book launches into a deep, engaging examination of the album in the light of the psychology of Swiss psychiatrist Carl Jung. The many layers of meaning embedded in the number 7 are brought to light, along with several fundamental concepts of Jungian psychology.

The Crowd: A Study of the Popular Mind is a seminal work on crowd psychology by Gustave Le Bon (1841-1931), a French social psychologist. He observes that a crowd forms when an influential idea unites a number of individuals and prompts them to act towards a common goal. In a crowd, the conscious personality of the individual is submerged and dominated by the collective mind. Furthermore, every sentiment becomes contagious to a degree that individuals readily sacrifice their personal interest to the collective.

Los Angeles in 1974 exerted more influence over popular culture than any other city in America. Rock Me on the Water traces the confluence of movies, music, television, and politics in Los Angeles month by month through that transformative, magical year. Ronald Brownstein reveals how 1974 represented a confrontation between a massive younger generation intent on change, and a political order rooted in the status quo. Brownstein shows how the voices resistant to change may win the political battle for a time, but they cannot hold back the future.