Popular Science

In a world of social media and 24/7 news, screen addiction is a very real problem...but with the right guidance, you can escape its clutches and reclaim your life. Up to 47 percent of US citizens admit to being addicted to their cell phones. Perhaps you’ve even said it of yourself, laughing it off as a light addiction—like saying you’re addicted to Pringles or your favorite song.

Health-conscious Americans seek out vitamins any way they can, whether in a morning glass of orange juice, a piece of vitamin-enriched bread, or a daily multivitamin. We believe that vitamins are always beneficial and that the more we can get, the better - yet despite this familiarity, few of us could explain what vitamins actually are. Instead we outsource our questions to experts and interpret vitamin as shorthand for health.

One of the most powerful questions humans ask about the cosmos is: Are we alone? While the science behind this inquiry is fascinating, it doesn’t exist in a vacuum. It is a reflection of our values, our fears, and most importantly, our enduring sense of hope. In The Possibility of Life, acclaimed science journalist Jaime Green traces the history of our understanding, from the days of Galileo and Copernicus to our contemporary quest for exoplanets. Along the way, she interweaves insights from science fiction writers who construct worlds that in turn inspire scientists.

Los Angeles in 1974 exerted more influence over popular culture than any other city in America. Rock Me on the Water traces the confluence of movies, music, television, and politics in Los Angeles month by month through that transformative, magical year. Ronald Brownstein reveals how 1974 represented a confrontation between a massive younger generation intent on change, and a political order rooted in the status quo. Brownstein shows how the voices resistant to change may win the political battle for a time, but they cannot hold back the future.

Reddit hails itself as "the front page of the Internet". It's the third-most visited website in the US—and yet, millions of Americans have no idea what it is. We Are the Nerds is an engrossing look deep inside this captivating, maddening enterprise, whose army of obsessed users have been credited with everything from solving cold-case crimes and spurring tens of millions of dollars in charitable donations to seeding alt-right fury and landing Donald Trump in the White House.

In this engaging, fun, and astute investigation of a thoroughly contemporary condition, philosopher and former pro skater Nick Riggle argues that our collective interest in being awesome (and not sucking) marks a new era in American culture, one that is shaped by relatively recent social, political, and technological shifts.

Una reflexión sobre nuestras elecciones a la hora de vestir. Una propuesta consciente e imaginativa ante la voracidad consumista. El título La moda justa responde a una doble acepción. La primera se refiere a tener en el armario la cantidad justa de ropa, la suficiente, la proporcionada. A huir de la voracidad. La segunda habla de elegir lo íntegro, lo producido en un contexto digno, en formas con las que nadie salga perdiendo.

Heads: A Biography of Psychedelic America uncovers a hidden history of the biggest psychedelic distribution and belief system the world has ever known. Through a collection of fast-paced interlocking narratives, it animates the tale of an alternate America and its wide-eyed citizens.

Cool had a lot to do with sex, sex appeal, and sex roles. Girls have never received enough credit for the fantastic leap of the mind they took in the 60s. In these post-women's-power days, we've come to take a lot for granted. But when the 17-year-old girl from the comfortable home started adopting some of the attitudes of the black jazz musician, the lessons of centuries of class and gender indoctrination were dumped in the trash along with the pink plastic curlers.

Historians have long studied how civilizations rise and fall. But today it isn't just social collapse that makes thoughtful people fret but a potential end to everything. From nuclear war to ecological disaster to rocks from the sky all the way to luring unfriendly interest from "others" out there, science has shed light on myriad ways to fail. To tumble back down into entropy. So, want to have some fun listing and weighing all the ways (that we know) the universe could have it in for us?

It is increasingly in the media, but what exactly is culture jamming and how does it work? Culture jamming is a form of protest in which advertisements and other media messages are re-arranged or parodied in humorous or disturbing ways. The term covers a range of practices, including sabotaging billboards, spoofing well-known ads, and hoaxing the mainstream media.

Learn about your world with iMinds Specialist Series. Have a particular interest? Recognize gaps in your knowledge? iMinds Specialist works across each of our 12 categories bringing you targeted information to broaden your mind.

Pop Culture, Volume 1, looks at the history of fireworks, the role of culture jamming, the phenomenon of the flash mob, the dance style called krumping, the "mocumentary" film genre, and the street art called Stencil Art.

Technology has given average humans far more health and wealth and freedom of action than ever. New gifts spill forth at an accelerating pace as the sheer amount that we know rockets beyond our ability to process. This acceleration has some pondering a looming singularity - an approaching time of transition, spurred in part by new kinds of artificial intelligence - that could make the year 2050 as strange to us as a cave dweller would find our modern cities. Are these extrapolations well based?

Learn about the idea that everyone has 15 minutes of fame with iMinds insightful audio knowledge series.

Commenting on the increasingly fleeting nature of celebrity, in 1968 artist Andy Warhol quipped: "In the future, everyone will be world-famous for 15 minutes." In a 21st-century world of reality TV and youtube, it appears Warhol's prediction has come true. The changing nature of celebrity over time is an interesting backdrop to today's short-lived fame.

Let's zoom in to the Internet, that magnificent new world for latter-day explorers, so much more vast than any realm discovered by Columbus or Magellan. Zealous enthusiasts point to how much more knowledge the average person can access, predicting better students, better workers, better minds and citizenship. Pessimists perceive a dumbing down that spread users too thin, resulting in shallowness that could be lethal to politics, to clear thinking. Is Google making us stupid? Let's weigh the evidence.

The Jurassic Park series is one of the most famous and profitable movie franchises of all time. The movie spectacle broke film and merchandising records, pioneered special effects, and made Jeff Goldblum into an unlikely sex symbol, and now it has also been re-envisioned as a classic of queer feminist storytelling. In Clever Girl, Hannah McGregor argues that the female-only dinosaurs of Jurassic Park are stand-ins for monstrous women, engineered by men to be intelligent, violent, and adaptive, and whose chaos resists the systems designed to control them.

"An excellent book by a genius”, said Kurt Vonnegut, Jr., of this now-classic exploration of the 1960s from the founder of New Journalism and author of such influential works as The Electric Kool-Aid Acid Test and The Bonfire of the Vanities. Tom Wolfe explores the style and culture of the 1960s in this dynamic collection of essays - originally stand-alone pieces, many of which were published in Esquire magazine - written in his unique, free-flowing style.

Renowned Harvard scholar and New Yorker staff writer Jill Lepore has composed a strikingly original, ingeniously conceived, and beautifully crafted history of American ideas about life and death from before the cradle to beyond the grave. How does life begin? What does it mean? What happens when we die? “All anyone can do is ask,” Lepore writes. “That’s why any history of ideas about life and death has to be, like this book, a history of curiosity.” As much a meditation on the present as an excavation of the past, The Mansion of Happiness is delightful.

In Golden Days, acclaimed sports journalist Jack McCallum uses these two teams - the Jerry West/Wilt Chamberlain/Elgin Baylor Lakers and the Stephen Curry/Kevin Durant/Draymond Green Warriors - to trace the dynamic history of the National Basketball Association, which for much of the last half century has marched memorably through the state of California. Tying together the two strands of McCallum's story is Hall of Famer West, the ferociously competitive Laker guard who later became one of the key architects of the Warriors.

For 15 years and 35 seasons, the Bachelor franchise has been a mainstay in American TV viewers' lives. Since it premiered in 2002, the show's popularity and relevance has only grown - more than eight million viewers tuned in to see the conclusion of the most recent season of The Bachelor. The iconic reality television show's reach and influence into the cultural zeitgeist is undeniable. Bachelor Nation is the first behind-the-scenes, unauthorized look into the reality television phenomenon.