Product Business

This book will help you become a better product leader. Benefitting from Roman Pichler’s extensive experience, you’ll learn how to align stakeholders and guide development teams even in challenging circumstances, avoid common leadership mistakes, and grow as a leader. Written in an engaging and easily accessible style, How to Lead in Product Management offers a wealth of practical tips and strategies. Through helpful examples, the book illustrates how you can directly apply the techniques to your work.

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

How did Ford Motors use Lean development to pull off one of the most impressive corporate turnarounds in history? Largely by avoiding the mistakes that so many companies make when in a death spiral. They looked beyond manufacturing efficiency to change the very fundamentals of how they developed vehicles. In Designing the Future, Lean product development expert James Morgan and world-renowned Lean guru Jeffrey K. Liker reveal why so many companies have achieved only moderate success with Lean in operations, with a limited impact on their overall business.

Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. If your main goal is driving traffic, you are leaving sales on the table.

Learn how to make money online with digital products. New opportunities make it easier to start an online business these days. However, there is a lot of confusion out there and the misleading information could leave you overwhelmed with information overload. Digital Product Blueprint cuts to the chase to one of the fastest ways you can start earning online today.

The introduction of a new product may be as thrilling and unpredictable as the ever-changing digital scene. The all-inclusive manual for navigating the murky waters of digital product release is "Digital Products Launch Formula: The Blueprint to Launching, Marketing, and Selling Digital Products" by Russell Scott. You can now confidently and precisely launch your new products into the market thanks to Russell Scott's distillation of the key elements of successful digital product launches into an understandable and usable blueprint.

As companies evolve to adopt, integrate, and leverage software as the defining element of their success in the 21st century, a rash of processes and methodologies are vying for their product teams' attention. In the worst of cases, each discipline on these teams - product management, design, and software engineering - learn a different model.

Are you a product leader looking for advice on how to be certain that every product manager on your team lives up to their full potential? Do you want to make sure your product people are competent, empowered, and inspired, and would you like to know how you can best help them on this journey? If you answered “yes” to any of these questions, then this book is for you!

It’s undeniable that we’re entering a new era of remote work. While many leaders seek to run business as usual, why settle for the usual when remote teams allow us to work even better? The research shows that employees are more productive and engaged when they have the freedom to work from anywhere.

Agile project management has grown in popularity over the past several years. Change is occurring so fast that many organizations are unable to keep up with the demands of a changing global world. Your ability to quickly change and adapt to your environment will make or break, not only your career but could be the deciding factor as to whether your company survives in the coming years.

Frugal Value contests the notion that companies can rise to the great challenges of our time by adopting so-called "sustainable business" practices. Instead, the acute ecological crisis requires an all-round rethink of what business does and how it does it. This book explores what business responsibility looks like today and how it could be put into practice through far-reaching changes to companies, ranging from new approaches to product design and business models to reconfiguration of operations and innovative ownership structures.

The Lean Entrepreneur moves us beyond this myth. It combines powerful customer insight, rapid experimentation, and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet. Anyone can be visionary.

Providing managers, employees, CEOs, and board members a guide to build a sustainable, robust, female workforce at all levels, Better Together gives powerful and implementable solutions to fostering gender equality in your business. As a result, your business will be more successful, your customers will be happier with better products/services, and your employees will be much more fulfilled.

When you think about it, our entire lives revolve around selling. Whether we sell as part of our business, serve on a committee of a nonprofit organization, or negotiate for a new job/car/house, we are pitching, hearing, and closing deals every day. Let's Close a Deal articulates the intuitive process that identifies how and why a deal will appeal, and then demonstrates in step-by-step detail how to present your deal in a compelling way. The sales process is not about coercion; it's about compassion.

Each year, thousands of new products are introduced to market. Most fail. What's worse is it doesn't have to be this way. The fact is product failure is rarely the result of either a lack of need or desire for a product; rather, products fail because the entrepreneur lacks the know-how to successfully develop, launch, and roll out his or her product.

A comprehensive guide to product marketing - from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business. Whether you're looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.

When you have an idea for a new product, it’s a pivotal moment. This device of yours will enhance the lives of the people who use it, earn you extra money, and have a significant impact on the world. However, there’s much more to a successful product than the quality of the original idea. Why do some products fly off the shelves and others not even reach the market? That’s what this book will explain.

Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America - yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job - or simply aspire to break into a new role - Product Management for Dummies gives you the tools to increase your skill level and manage products like a pro.

Russell Scott provides listeners with a concrete roadmap on how to reach or surpass a $10,000 monthly income by promoting digital products. He does this by drawing on his years of experience and success in the industry. The audiobook is divided into multiple sections that focus on distinct aspects of the affiliate marketing

The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.