Product Business

Selling to homeowners is different - and challenging. To succeed in this environment, you need the Sandler Selling System. Selling to Homeowners the Sandler Way shows how the Sandler Selling System delivers career-changing results for salespeople who close deals in the buyer's personal, private domestic space. This kind of selling applies to dozens of industries, from remodeling to insurance.

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

When you create a high-quality, dependable brand and meet a need in the market, you have a business idea that can truly flourish… and the world of vending machines is the perfect place to watch that happen. This comprehensive guide to building a vending machine business primed for growth contains everything you need to build the foundations and watch your business soar to great heights.

Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive, easy, and fast. What’s more, they want more than they paid (or didn’t pay) for, and they want it now.

Execute Your Tech Idea applies to all technology projects, including apps, portals, Software as a Service, software tools, smart devices, the Internet of Things, and many more.

In Crowdfunded, Mark Pecota breaks down the step-by-step system he and his team have used to launch thousands of products in dozens of categories. In the process, LaunchBoom has driven more than $100 million in revenue through Kickstarter, Indiegogo, and other e-commerce platforms.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

The Amazon FBA wholesale business is a lucrative e-commerce investment opportunity. However, if you follow the instructions in the correct order, you'll have a better chance of making money. Find out how to become an amazing wholesale seller within the Amazon FBA domain and efficiently fulfill orders to become a wealthy reseller within the AMZ marketplace. This book also opens you up to all the basics of dropshipping, ensuring you have an understanding of what it really is about and also how you can go about it.

Russell Scott provides a thorough how-to guide in "Digital Products Creation Formula: The Blueprint to Creating Digital Products", which will help you turn your successful digital product ideas into reality. This audiobook, which combines strategic insight with practical counsel in a step-by-step manner, demystifies the intricate process of digital product development, making it ideal for novices, seasoned producers, and entrepreneurs alike.

Got a million-dollar idea but unsure of the next steps? Stuck in your product development journey? Confused about patents or contemplating product licensing? Curious about how storytelling can win investments? "Valuepreneurs" is your go-to audiobook for navigating these challenges and more. This comprehensive guide presents the innovative Value-Driven Product Development (VDPD) process, offering a detailed roadmap from ideation to successful product launch. It's a fusion of practical strategies and real-world insights, tailored for navigating the complex terrain of product development.

Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.

Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age. Using a wide range of proven techniques and tools, author Roman Pichler explains how to create effective strategies and actionable roadmaps to help you maximize your chances of creating successful products. Written in an engaging and no-nonsense style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products.

How did Ford Motors use Lean development to pull off one of the most impressive corporate turnarounds in history? Largely by avoiding the mistakes that so many companies make when in a death spiral. They looked beyond manufacturing efficiency to change the very fundamentals of how they developed vehicles. In Designing the Future, Lean product development expert James Morgan and world-renowned Lean guru Jeffrey K. Liker reveal why so many companies have achieved only moderate success with Lean in operations, with a limited impact on their overall business.

Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. If your main goal is driving traffic, you are leaving sales on the table.

This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

This step-by-step DIY guide shows entrepreneurs how to create and launch new products, package and market to consumers, and build a thriving business.

Since its founding in 1892, GE has been more than just a corporation. For generations, it was job security, a solidly safe investment, and an elite business education for top managers. GE electrified America, powering everything from lightbulbs to turbines, and became fully integrated into the American societal mindset as few companies ever had. And after two decades of leadership under legendary CEO Jack Welch, GE entered the twenty-first century as America's most valuable corporation. Yet, fewer than two decades later, the GE of old was gone.

You may not realize it right now, but you do have a one-of-a-kind story to tell, one that makes you stand out from everyone else - a unique tale that makes you, your product, or your business unforgettable. In One Perfect Pitch, Marie Perruchet will help you discover it, hone it, and present it, so that you get buy-in from colleagues and potential investors.

The Lean Tech Manifesto is a major step toward solving your greatest challenge: getting ahead of the competition without the need for massive investments in staff and resources, which always result in higher levels of organizational confusion and waste.

Are you planning an online business that it doesn’t need any IT experience and skills to get started? Are you tired of your nine-to-five job? Are you worried about how you will do it? Don’t be! This book is tailor-made for you! Amazon FBA is the right business for you....