Product Business
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Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework
- Auteur(s): Mik Kersten
- Narrateur(s): Edward Bauer
- Durée: 6 h et 59 min
- Version intégrale
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In Project to Product, value stream network pioneer and technology business leader Dr. Mik Kersten introduces the Flow Framework - a new way of seeing, measuring, and managing software delivery. The Flow Framework will enable your company's evolution from project-oriented dinosaur to product-centric innovator that thrives in the age of software. If you're driving your organization's transformation at any level, this is the audiobook for you.
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More on this topic welcome
- Écrit par Laura3 le 2018-11-28
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Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework
- Narrateur(s): Edward Bauer
- Durée: 6 h et 59 min
- Date de publication: 2018-11-15
- Langue: Anglais
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In Project to Product, value stream network pioneer and technology business leader Dr. Mik Kersten introduces the Flow Framework - a new way of seeing, measuring, and managing software delivery. If you're driving your organization's transformation at any level, this is for you....
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Prix courant: 25,00$ ou 1 crédit
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Auteur(s): Don Norman
- Narrateur(s): George Newbern
- Durée: 7 h et 23 min
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Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Narrateur(s): George Newbern
- Durée: 7 h et 23 min
- Date de publication: 2023-11-28
- Langue: Anglais
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Why attractive things work better and other crucial insights into human-centered design....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- Auteur(s): Sean Ellis, Morgan Brown
- Narrateur(s): Sean Ellis, Morgan Brown
- Durée: 10 h et 43 min
- Version intégrale
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An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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Fantastic book for Growth Teams
- Écrit par Michelle le 2021-01-06
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- Narrateur(s): Sean Ellis, Morgan Brown
- Durée: 10 h et 43 min
- Date de publication: 2017-04-25
- Langue: Anglais
- An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share....
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Prix courant: 37,05$ ou 1 crédit
Prix réduit: 37,05$ ou 1 crédit
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The Product-Led Organization
- Drive Growth by Putting Product at the Center of Your Customer Experience
- Auteur(s): Todd Olson
- Narrateur(s): Basil Sands
- Durée: 8 h et 15 min
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There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive, and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.
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The Product-Led Organization
- Drive Growth by Putting Product at the Center of Your Customer Experience
- Narrateur(s): Basil Sands
- Durée: 8 h et 15 min
- Date de publication: 2020-11-10
- Langue: Anglais
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This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Sell More Faster
- The Ultimate Sales Playbook for Start-Ups
- Auteur(s): Amos Schwartzfarb
- Narrateur(s): Sean Pratt
- Durée: 6 h et 26 min
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The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from managing director of Techstars Austin and sales expert Amos Schwartzfarb. Hear from founders of multi-million-dollar companies and CEOs who learned firsthand with Techstars, the leading mentorship-driven startup accelerator and venture capital firm that has invested in and mentored thousands of companies, collectively representing billions of dollars in funding and market cap.
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Sell More Faster
- The Ultimate Sales Playbook for Start-Ups
- Narrateur(s): Sean Pratt
- Durée: 6 h et 26 min
- Date de publication: 2019-10-08
- Langue: Anglais
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The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from managing director of Techstars Austin and sales expert Amos Schwartzfarb....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The John Deere Way
- Auteur(s): David Magee
- Narrateur(s): Thomas Penny
- Durée: 4 h et 48 min
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Renowned business author David Magee fuses both the interesting history and philosophy of one of America's most well-known companies in this entertaining aid for business management. While other American businesses are crumbling under low-cost foreign competition, John Deere Company thrives by maintaining such ideas as building the best product, being open to change and innovation, listening rather than leading, and keeping virtuous business practices.
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Educational
- Écrit par Lesley le 2020-05-03
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The John Deere Way
- Narrateur(s): Thomas Penny
- Durée: 4 h et 48 min
- Date de publication: 2006-11-10
- Langue: Anglais
- Renowned business author David Magee fuses both the interesting history and philosophy of one of America's most well-known companies....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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Building for Everyone
- Expand Your Market with Design Practices from Google's Product Inclusion Team
- Auteur(s): Annie Jean-Baptiste
- Narrateur(s): Janina Edwards
- Durée: 7 h et 42 min
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This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Listeners will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.
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Actionable guide to product inclusion.
- Écrit par kishawna le 2022-05-10
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Building for Everyone
- Expand Your Market with Design Practices from Google's Product Inclusion Team
- Narrateur(s): Janina Edwards
- Durée: 7 h et 42 min
- Date de publication: 2020-09-29
- Langue: Anglais
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This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Trajectory: Startup
- Ideation to Product/Market Fit - A Handbook for Founders and Anyone Supporting Them
- Auteur(s): Dave Parker
- Narrateur(s): Dave Parker
- Durée: 8 h et 6 min
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People often spend years on working on startup ideas that fail - and they could have known long before, had they asked the hard questions earlier. Five-time tech founder Dave Parker has been there, and in Trajectory: Startup he offers a path to get you from ideation to launch and revenue in just six months. Parker shares advice on: what makes a good idea that makes money; recruiting and working with cofounders; asking customers what product they want (customer development); how to build a tech product even as a non-tech founder; and more.
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Trajectory: Startup
- Ideation to Product/Market Fit - A Handbook for Founders and Anyone Supporting Them
- Narrateur(s): Dave Parker
- Durée: 8 h et 6 min
- Date de publication: 2021-05-18
- Langue: Anglais
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Five-time tech founder Dave Parker has been there, and in Trajectory: Startup he offers a path to get you from ideation to launch and revenue in just six months....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Start Your FBA Business, Find Profitable Physical Products and Make a Full-Time Income Selling on Amazon
- Amazon FBA for Beginners Series
- Auteur(s): Red Mikhail
- Narrateur(s): Trevor Oheir, Jonathan Johns
- Durée: 3 h et 9 min
- Version intégrale
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Today, you can learn a simple step by step guide that any beginner Amazon seller can implement. If you are tired of the empty promises of the gurus. If you just want a simple step by step system to make money via the Amazon FBA program, then this book bundle is for you.
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Takes stress out of the subject.
- Écrit par Pitv.ca le 2021-03-14
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Start Your FBA Business, Find Profitable Physical Products and Make a Full-Time Income Selling on Amazon
- Amazon FBA for Beginners Series
- Narrateur(s): Trevor Oheir, Jonathan Johns
- Durée: 3 h et 9 min
- Date de publication: 2020-11-05
- Langue: Anglais
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Today, you can learn a simple step by step guide that any beginner Amazon seller can implement. If you are tired of the empty promises of the gurus. If you just want a simple step by step system to make money via the Amazon FBA program, then this book bundle is for you....
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Prix courant: 16,15$ ou 1 crédit
Prix réduit: 16,15$ ou 1 crédit
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Product-Led Onboarding: How to Turn New Users into Lifelong Customers
- Product-Led Growth Series, Book 2
- Auteur(s): Ramli John
- Narrateur(s): Ramli John
- Durée: 3 h et 16 min
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Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive, easy, and fast. What’s more, they want more than they paid (or didn’t pay) for, and they want it now.
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Very poor audio reading
- Écrit par Jesse M le 2024-02-21
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Product-Led Onboarding: How to Turn New Users into Lifelong Customers
- Product-Led Growth Series, Book 2
- Narrateur(s): Ramli John
- Durée: 3 h et 16 min
- Date de publication: 2023-05-04
- Langue: Anglais
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Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive, easy, and fast. What’s more, they want more than they paid (or didn’t pay) for, and they want it now....
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Prix courant: 10,09$ ou 1 crédit
Prix réduit: 10,09$ ou 1 crédit
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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- Auteur(s): Geoffrey A. Moore
- Narrateur(s): Mike Chamberlain
- Durée: 9 h et 45 min
- Version intégrale
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Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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A must for your business toolkit.
- Écrit par Brian Paul Ferreira le 2021-06-14
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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- Narrateur(s): Mike Chamberlain
- Durée: 9 h et 45 min
- Date de publication: 2012-12-11
- Langue: Anglais
- Here is the best-selling guide that created a new game plan for marketing in high-tech industries....
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Prix courant: 31,46$ ou 1 crédit
Prix réduit: 31,46$ ou 1 crédit
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Product Management in Practice (2nd Edition)
- A Practical, Tactical Guide for Your First Day and Every Day After
- Auteur(s): Matt LeMay
- Narrateur(s): Matt LeMay, Sara Powell
- Durée: 10 h et 11 min
- Version intégrale
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Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product managers are high-flying visionaries who build products that people love. In practice, they're hard-working facilitators who bring clarity and focus to their teams. In this thoroughly revised and expanded edition, Matt LeMay provides real-world guidance for current and aspiring product managers.
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Product Management in Practice (2nd Edition)
- A Practical, Tactical Guide for Your First Day and Every Day After
- Narrateur(s): Matt LeMay, Sara Powell
- Durée: 10 h et 11 min
- Date de publication: 2023-07-18
- Langue: Anglais
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Matt LeMay provides real-world guidance for current and aspiring product managers. Updated for the era of remote and hybrid work, this book provides actionable answers to product management's most persistent and confounding questions....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Buy Now
- Creative Marketing that Gets Customers to Respond to You and Your Product
- Auteur(s): Rick Cesari, Ron Lynch
- Narrateur(s): R.C. Bray
- Durée: 5 h et 32 min
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In today's highly competitive global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now, Rick Cesari reveals 25 years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit.
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advertisement for their marketing company
- Écrit par Topia Violins le 2022-04-23
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Prix courant: 18,39$ ou 1 crédit
Prix réduit: 18,39$ ou 1 crédit
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HBR's 10 Must Reads on Design Thinking
- HBR's 10 Must Reads Series
- Auteur(s): Harvard Business Review
- Narrateur(s): Steve Menasche, Teri Schnaubelt
- Durée: 5 h et 52 min
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We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization. This book will inspire you to: understand the transformative potential of design thinking; proceed from idea to product at lightning speed; iterate with rapid customer feedback; fail small and win big; create new products people love; lead design thinking teams more effectively; and open new paths to innovation at your company.
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HBR's 10 Must Reads on Design Thinking
- HBR's 10 Must Reads Series
- Narrateur(s): Steve Menasche, Teri Schnaubelt
- Série: HBR's 10 Must Reads series
- Durée: 5 h et 52 min
- Date de publication: 2020-04-28
- Langue: Anglais
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We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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The Product Mindset
- Succeed in the Digital Economy by Changing the Way Your Organization Thinks
- Auteur(s): David H. DeWolf, Jessica S. Hall
- Narrateur(s): David H. DeWolf, Jessica S. Hall
- Durée: 3 h et 47 min
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The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders. David DeWolf and Jessica Hall provide you with all the tools you’ll need to revitalize your company’s methodologies, reframe its culture, and help your company thrive in the digital marketplace.
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The Product Mindset
- Succeed in the Digital Economy by Changing the Way Your Organization Thinks
- Narrateur(s): David H. DeWolf, Jessica S. Hall
- Durée: 3 h et 47 min
- Date de publication: 2019-08-30
- Langue: Anglais
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The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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I Need That
- Creating and Marketing Products People Are Compelled to Buy
- Auteur(s): Laurier Mandin
- Narrateur(s): Dean Wendt
- Durée: 6 h et 54 min
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Every product maker dreams of hearing customers say, “I need that!” But how do you create something so compelling that owning it becomes non-negotiable? “I Need That” reveals the psychological triggers and brain science behind products people crave.
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I Need That
- Creating and Marketing Products People Are Compelled to Buy
- Narrateur(s): Dean Wendt
- Durée: 6 h et 54 min
- Date de publication: 2024-10-17
- Langue: Anglais
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Every product maker dreams of hearing customers say, “I need that!” But how do you create something so compelling that owning it becomes non-negotiable? “I Need That” reveals the psychological triggers and brain science behind products people crave.
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Prix courant: 25,00$ ou 1 crédit
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The Lean Entrepreneur
- How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
- Auteur(s): Brant Cooper, Patrick Vlaskovits
- Narrateur(s): Erik Synestvedt
- Durée: 10 h et 35 min
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The Lean Entrepreneur moves us beyond this myth. It combines powerful customer insight, rapid experimentation, and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet. Anyone can be visionary.
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The Lean Entrepreneur
- How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
- Narrateur(s): Erik Synestvedt
- Durée: 10 h et 35 min
- Date de publication: 2013-05-14
- Langue: Anglais
- You are not a Visionary... yet. The Lean Entrepreneur shows you how to become one....
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Prix courant: 38,96$ ou 1 crédit
Prix réduit: 38,96$ ou 1 crédit
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How to Lead in Product Management
- Practices to Align Stakeholders, Guide Development Teams, and Create Value Together
- Auteur(s): Roman Pichler
- Narrateur(s): Roman Pichler
- Durée: 5 h et 22 min
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This book will help you become a better product leader. Benefitting from Roman Pichler’s extensive experience, you’ll learn how to align stakeholders and guide development teams even in challenging circumstances, avoid common leadership mistakes, and grow as a leader. Written in an engaging and easily accessible style, How to Lead in Product Management offers a wealth of practical tips and strategies. Through helpful examples, the book illustrates how you can directly apply the techniques to your work.
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How to Lead in Product Management
- Practices to Align Stakeholders, Guide Development Teams, and Create Value Together
- Narrateur(s): Roman Pichler
- Durée: 5 h et 22 min
- Date de publication: 2020-08-07
- Langue: Anglais
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This book will help you become a better product leader. Benefitting from Roman Pichler’s extensive experience, you’ll learn how to align stakeholders and guide development teams even in challenging circumstances, avoid common leadership mistakes, and grow as a leader....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Transformed
- Moving to the Product Operating Model
- Auteur(s): Marty Cagan
- Narrateur(s): Marty Cagan
- Durée: 10 h et 9 min
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Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.
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Transformed
- Moving to the Product Operating Model
- Narrateur(s): Marty Cagan
- Durée: 10 h et 9 min
- Date de publication: 2024-03-12
- Langue: Anglais
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Help transform your business and innovate like the world's top tech companies!
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- Auteur(s): Brad Flowers
- Narrateur(s): Al Kessel
- Durée: 4 h et 54 min
- Version intégrale
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Au global
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Performance
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Histoire
In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- Narrateur(s): Al Kessel
- Durée: 4 h et 54 min
- Date de publication: 2020-10-27
- Langue: Anglais
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In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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