Product Business
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Where to Start and What to Ask
- Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business.
- Auteur(s): Susan Lukas
- Narrateur(s): Kathleen Godwin
- Durée: 6 h et 45 min
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As a life raft for beginners and their supervisors, Where to Start and What to Ask provides all the necessary tools for garnering information from clients. Lukas also offers a framework for thinking about that information and formulating a thorough assessment. This indispensable audiobook helps therapeutic neophytes organize their approach to the initial phase of treatment and navigate even rough clinical waters with competence and assurance.
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Where to Start and What to Ask
- Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business.
- Narrateur(s): Kathleen Godwin
- Durée: 6 h et 45 min
- Date de publication: 2024-09-02
- Langue: Anglais
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As a life raft for beginners and their supervisors, Where to Start and What to Ask provides all the necessary tools for garnering information from clients. Lukas also offers a framework for thinking about that information and formulating a thorough assessment.
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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How to License Your Million Dollar Idea
- Auteur(s): Harvey Reese
- Narrateur(s): Barrett Whitener
- Durée: 6 h et 53 min
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Author Harvey Reese, a successful new-product developer, consultant, and licensing agent, reveals his proven step-by-step process for formulating an idea that manufacturers are willing to pay for. He gives you the nuts and bolts information on patents, negotiating the deal, and the licensing process. Filled with examples of successful, well-known licensing ventures, How to License your Million Dollar Idea has all the information and motivation you need to grow your idea into a fortune.
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How to License Your Million Dollar Idea
- Narrateur(s): Barrett Whitener
- Durée: 6 h et 53 min
- Date de publication: 2006-11-29
- Langue: Anglais
- Author Harvey Reese, a successful new-product developer, consultant, and licensing agent, reveals his proven step-by-step process for formulating an idea that manufacturers are willing to pay for....
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Prix courant: 27,82$ ou 1 crédit
Prix réduit: 27,82$ ou 1 crédit
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Selling the Intangible
- Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business
- Auteur(s): Meera Kothand
- Narrateur(s): Liz Morey
- Durée: 1 h et 59 min
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Selling the Intangible will introduce you to these core components in the form of bite-sized strategies and pro tips so that you have a plan for success before you even start.
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Selling the Intangible
- Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business
- Narrateur(s): Liz Morey
- Durée: 1 h et 59 min
- Date de publication: 2024-09-02
- Langue: Anglais
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Selling the Intangible will introduce you to these core components in the form of bite-sized strategies and pro tips so that you have a plan for success before you even start.
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Prix courant: 8,76$ ou 1 crédit
Prix réduit: 8,76$ ou 1 crédit
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Winning at New Products
- Creating Value Through Innovation
- Auteur(s): Robert G. Cooper
- Narrateur(s): James Edward Thomas
- Durée: 17 h et 25 min
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For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership.
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Winning at New Products
- Creating Value Through Innovation
- Narrateur(s): James Edward Thomas
- Durée: 17 h et 25 min
- Date de publication: 2017-09-21
- Langue: Anglais
- Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success....
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Prix courant: 39,38$ ou 1 crédit
Prix réduit: 39,38$ ou 1 crédit
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The Human Brand
- How We Relate to People, Products, and Companies
- Auteur(s): Chris Malone, Susan T. Fiske
- Narrateur(s): Sean Runnette
- Durée: 5 h et 58 min
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Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.
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The Human Brand
- How We Relate to People, Products, and Companies
- Narrateur(s): Sean Runnette
- Durée: 5 h et 58 min
- Date de publication: 2013-10-15
- Langue: Anglais
- Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us....
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Prix courant: 21,02$ ou 1 crédit
Prix réduit: 21,02$ ou 1 crédit
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Speak to Sell
- Persuade, Influence, and Establish Authority & Promote Your Products, Services, Practice, Business, or Cause
- Auteur(s): Dan Kennedy
- Narrateur(s): Joe Pardavila
- Durée: 5 h et 18 min
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Public speaking has been around for centuries, and today, motivational speaking is as popular as ever. And, like a motivational speaker, you can also inspire an audience - to open their wallets and give you money! In Speak to Sell, marketing wizard Dan Kennedy shares his secrets.
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Speak to Sell
- Persuade, Influence, and Establish Authority & Promote Your Products, Services, Practice, Business, or Cause
- Narrateur(s): Joe Pardavila
- Durée: 5 h et 18 min
- Date de publication: 2021-03-02
- Langue: Anglais
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Public speaking has been around for centuries, and today, motivational speaking is as popular as ever. And, like a motivational speaker, you can also inspire an audience - to open their wallets and give you money....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Tilt
- Shifting Your Strategy from Products to Customers
- Auteur(s): Niraj Dawar
- Narrateur(s): Walter Dixon
- Durée: 6 h et 1 min
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Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory - and by inventing exciting new products that competitors could not replicate.
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Tilt
- Shifting Your Strategy from Products to Customers
- Narrateur(s): Walter Dixon
- Durée: 6 h et 1 min
- Date de publication: 2014-03-21
- Langue: Anglais
- Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Invention
- A Life of Learning Through Failure
- Auteur(s): James Dyson
- Narrateur(s): James Dyson
- Durée: 11 h et 33 min
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Famously, over a four-year period, James Dyson made 5,127 prototypes of the cyclonic vacuum cleaner that would transform the way houses are cleaned around the world. In devoting all his resources to iteratively developing the technology, he risked it all, but out of many failures and setbacks came hard-fought success. In Invention: A Life, Dyson reveals how he came to set up his own company and led it to become one of the most inventive technology companies in the world. It is a compelling and dramatic tale, with many obstacles overcome.
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Difficult to listen to
- Écrit par Michael Watchorn le 2021-09-11
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Invention
- A Life of Learning Through Failure
- Narrateur(s): James Dyson
- Durée: 11 h et 33 min
- Date de publication: 2021-09-07
- Langue: Anglais
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Dyson has become a byword for high-performing products, technology, design, and invention. Now, James Dyson, the inventor and entrepreneur who made it all happen, tells his remarkable and inspirational story in Invention: A Life....
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Prix courant: 26,21$ ou 1 crédit
Prix réduit: 26,21$ ou 1 crédit
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Product-Led SEO
- The Why Behind Building Your Organic Growth Strategy
- Auteur(s): Eli Schwartz
- Narrateur(s): Jem Matzan
- Durée: 6 h et 54 min
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Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. If your main goal is driving traffic, you are leaving sales on the table.
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Worth The Listen
- Écrit par Alex Schenker le 2023-05-02
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Product-Led SEO
- The Why Behind Building Your Organic Growth Strategy
- Narrateur(s): Jem Matzan
- Durée: 6 h et 54 min
- Date de publication: 2022-01-31
- Langue: Anglais
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This audiobook is your guide to online visibility. In SEO, success depends not on what you do but on how you do it. That's why product-led SEO digs into logic and theory instead of offering step-by-step techniques. If your main goal is driving traffic, you're leaving sales on the table....
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Prix courant: 20,15$ ou 1 crédit
Prix réduit: 20,15$ ou 1 crédit
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- Auteur(s): Patrick Hanlon
- Narrateur(s): Alan Sklar
- Durée: 7 h et 50 min
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What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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"boomer humor" +self aggrandizement, but value!
- Écrit par Utilisateur anonyme le 2020-07-29
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- Narrateur(s): Alan Sklar
- Durée: 7 h et 50 min
- Date de publication: 2006-05-17
- Langue: Anglais
- What is it that made Starbucks an overnight sensation and separated it from other coffee house companies....
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Prix courant: 27,77$ ou 1 crédit
Prix réduit: 27,77$ ou 1 crédit
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Auteur(s): Don Norman
- Narrateur(s): George Newbern
- Durée: 7 h et 23 min
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Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Narrateur(s): George Newbern
- Durée: 7 h et 23 min
- Date de publication: 2023-11-28
- Langue: Anglais
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Why attractive things work better and other crucial insights into human-centered design....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Proactive Risk Management
- Controlling Uncertainty in Product Development
- Auteur(s): Preston G. Smith, Guy M. Merritt
- Narrateur(s): Steven Menasche
- Durée: 7 h et 31 min
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Proactive Risk Management's unique approach provides a model of risk that is scalable to any size project or program and easily deployable into any product development or project management life cycle. It offers methods for identifying drivers (causes) of risks so you can manage root causes rather than the symptoms of risks. Providing you with an appropriate quantification of the key factors of a risk allows you to prioritize those risks without introducing errors that render the numbers meaningless.
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Good book.
- Écrit par Tony CI le 2024-06-22
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Proactive Risk Management
- Controlling Uncertainty in Product Development
- Narrateur(s): Steven Menasche
- Durée: 7 h et 31 min
- Date de publication: 2017-10-30
- Langue: Anglais
- Proactive Risk Management's unique approach provides a model of risk that is scalable to any size project or program and easily deployable into any product development life cycle....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Product Management for Dummies
- Auteur(s): Brian Lawley, Pamela Schure
- Narrateur(s): Chris Sorensen
- Durée: 12 h et 54 min
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Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America - yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job - or simply aspire to break into a new role - Product Management for Dummies gives you the tools to increase your skill level and manage products like a pro.
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Product Management for Dummies
- Narrateur(s): Chris Sorensen
- Durée: 12 h et 54 min
- Date de publication: 2019-06-28
- Langue: Anglais
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Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America - yet only a tiny fraction of product managers have been trained for this vital position....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Product Knowledge = Power
- Sales Hooks from Sell It Like Serhant
- Auteur(s): Ryan Serhant
- Narrateur(s): Ryan Serhant
- Durée: 8 min
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If you want to sell a meal, you've got to spend some time in the kitchen. Ryan Serhant shares tips on how to build a strong pitch and story around your product that will enable you to increase sales and earn more.
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Product Knowledge = Power
- Sales Hooks from Sell It Like Serhant
- Narrateur(s): Ryan Serhant
- Durée: 8 min
- Date de publication: 2019-01-29
- Langue: Anglais
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If you want to sell a meal, you've got to spend some time in the kitchen. Ryan Serhant shares tips on how to build a strong pitch and story around your product that will enable you to increase sales and earn more....
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Prix courant: 5,04$ ou 1 crédit
Prix réduit: 5,04$ ou 1 crédit
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Jony Ive
- The Genius Behind Apple's Greatest Products
- Auteur(s): Leander Kahney
- Narrateur(s): Simon Vance
- Durée: 8 h et 45 min
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The best-selling author of Inside Steve's Brain profiles Apple's legendary chief designer, Jonathan Ive. Jony Ive's designs have not only made Apple one of the most valuable companies in the world; they've overturned entire industries, from music and mobile phones to PCs and tablets.
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Interesting content, timeline broken
- Écrit par Mike Hamilton le 2023-09-28
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Jony Ive
- The Genius Behind Apple's Greatest Products
- Narrateur(s): Simon Vance
- Durée: 8 h et 45 min
- Date de publication: 2013-11-14
- Langue: Anglais
- The best-selling author of Inside Steve's Brain profiles Apple's legendary chief designer, Jonathan Ive....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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Product Management in Practice (2nd Edition)
- A Practical, Tactical Guide for Your First Day and Every Day After
- Auteur(s): Matt LeMay
- Narrateur(s): Matt LeMay, Sara Powell
- Durée: 10 h et 11 min
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Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product managers are high-flying visionaries who build products that people love. In practice, they're hard-working facilitators who bring clarity and focus to their teams. In this thoroughly revised and expanded edition, Matt LeMay provides real-world guidance for current and aspiring product managers.
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Product Management in Practice (2nd Edition)
- A Practical, Tactical Guide for Your First Day and Every Day After
- Narrateur(s): Matt LeMay, Sara Powell
- Durée: 10 h et 11 min
- Date de publication: 2023-07-18
- Langue: Anglais
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Matt LeMay provides real-world guidance for current and aspiring product managers. Updated for the era of remote and hybrid work, this book provides actionable answers to product management's most persistent and confounding questions....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Food Business Tool Kit for Entrepreneurs
- How to Research, Develop and Produce a New Food Product
- Auteur(s): Rachel Zemser
- Narrateur(s): Robin Brooke
- Durée: 3 h et 10 min
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What is the secret process for turning your food product idea into a shelf-stable manufactured item? Having a business plan is one thing, but the magic happens in the food science laboratory! The technical part of the food industry has always been a mystery because most food scientists work directly for food companies and are not allowed to share proprietary methods or know-how.
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The Food Business Tool Kit for Entrepreneurs
- How to Research, Develop and Produce a New Food Product
- Narrateur(s): Robin Brooke
- Durée: 3 h et 10 min
- Date de publication: 2016-04-04
- Langue: Anglais
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What is the secret process for turning your food product idea into a shelf-stable manufactured item? Having a business plan is one thing, but the magic happens in the food science laboratory....
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Prix courant: 20,10$ ou 1 crédit
Prix réduit: 20,10$ ou 1 crédit
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Strategize
- Product Strategy and Product Roadmap Practices for the Digital Age
- Auteur(s): Roman Pichler
- Narrateur(s): Roman Pichler
- Durée: 5 h et 5 min
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Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age. Using a wide range of proven techniques and tools, author Roman Pichler explains how to create effective strategies and actionable roadmaps to help you maximize your chances of creating successful products. Written in an engaging and no-nonsense style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products.
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Strategize
- Product Strategy and Product Roadmap Practices for the Digital Age
- Narrateur(s): Roman Pichler
- Durée: 5 h et 5 min
- Date de publication: 2022-09-19
- Langue: Anglais
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Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The Influential Product Manager
- How to Lead and Launch Successful Technology Products
- Auteur(s): Ken Sandy
- Narrateur(s): Sean Pratt
- Durée: 13 h et 19 min
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The Influential Product Manager teaches product managers how to behave at each stage of the product life cycle to achieve the best outcome for the customer. Product managers are under pressure to drive spectacular results, often without wielding much direct power or authority. If you don’t know how to influence people at all levels of the organization, how will you create the best possible product?
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The Influential Product Manager
- How to Lead and Launch Successful Technology Products
- Narrateur(s): Sean Pratt
- Durée: 13 h et 19 min
- Date de publication: 2020-01-14
- Langue: Anglais
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This audiobook is a comprehensive and practical guide to the core skills, activities, and behaviors that are required of product managers in modern technology companies....
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Prix courant: 40,35$ ou 1 crédit
Prix réduit: 40,35$ ou 1 crédit
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The Digital Transformer's Dilemma
- How to Energize Your Core Business While Building Disruptive Products and Services
- Auteur(s): Karolin Frankenberger, Hannah Mayer, Andreas Reiter, Autres
- Narrateur(s): Janet Metzger
- Durée: 12 h et 48 min
- Version intégrale
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Au global
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Performance
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Histoire
In The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services, the authors show companies how to go digital while also advancing their core business. The book emphasizes how to strike a difficult balance between establishing a new (digital) business and revitalizing - and digitizing - the legacy business.
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The Digital Transformer's Dilemma
- How to Energize Your Core Business While Building Disruptive Products and Services
- Narrateur(s): Janet Metzger
- Durée: 12 h et 48 min
- Date de publication: 2020-11-24
- Langue: Anglais
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In The Digital Transformer's Dilemma, the authors show companies how to go digital while also advancing their core business. The book emphasizes how to strike a difficult balance between establishing a new (digital) business and revitalizing - and digitizing - the legacy business....
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