Product Business

Each year, thousands of new products are introduced to market. Most fail. What's worse is it doesn't have to be this way. The fact is product failure is rarely the result of either a lack of need or desire for a product; rather, products fail because the entrepreneur lacks the know-how to successfully develop, launch, and roll out his or her product.

This practical, easy-to-digest guide provides you with crucial tools to enable you to break into product management. Based on thousands of conversations with established product managers and aspiring product managers, this mythbusting resource arms you with valuable knowledge. We walk you through the lives of multiple kinds of product managers, set up your foundation for success, and break down the most popular questions that come up in the product management interview process.

Silicon Valley venture capitalist and serial entrepreneur teaches how to succeed in taking your startup from idea to product to company. Accelerated Startup takes entrepreneurs through the startup minefield from fostering revolutionary ideas to building the right team and launching the product to raising angel and venture capital to finding the first 10,000 customers and ultimately taking the company to a successful exit.

Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today’s innovation-hungry economy. The challenge is customers often don’t know precisely what they want. As Henry Ford is reputed to have said, “If I had asked people what they wanted, they would have said faster horses."

This 2.5 hour audio program features CPA Sue Bishop, who has served more than 500 small business clients for the last 30 years. She describes how to decide what kind of business entity to be and the differences between sole proprietorship, LLC, Sub-S, and C-corporations. You'll learn about how to pay yourself and how to pay employees, how to deal with business registration and sales tax, how to set up business accounts, and keep records.

Perhaps you thought about creating an Etsy shop or have one already as a home-based business. Either way, it takes more than just creating a shop, adding a product or two, and then waiting for the sales to pour in. In this definitive book on Etsy, you will learn everything from how to choose the proper name for your online shop all the way to the most efficient way to ship your products from home without having to leave.

As a product manager, have you ever wished that you could dive into the minds of other product managers to learn from their firsthand experiences? If so, you're not alone. Product management is a relatively new profession, and that means it's hard to find battle-tested frameworks for excelling on the job. Look no further. This guide is meant to provide you with exactly that - tips, tricks, and best practices that come from firsthand experience. We walk you through 20 problem areas for product managers.

Providing managers, employees, CEOs, and board members a guide to build a sustainable, robust, female workforce at all levels, Better Together gives powerful and implementable solutions to fostering gender equality in your business. As a result, your business will be more successful, your customers will be happier with better products/services, and your employees will be much more fulfilled.

With their distinctive greeting at the homes across the country, sales ladies brought door-to-door sales of makeup, perfume, and other products to American women beginning in 1886. Working for the company enabled women to earn money on the side and even become financially independent in a respectable profession. Ding Dong! Avon Calling! is the story of women and entrepreneurship, and of an innovative corporation largely managed by men that empowered women to exploit networks of other women and their community for profit.

Learn from the horror stories of others. Don't make the mistake of a wildly successful crowdfunding campaign that results in personal financial failure.

If you're thinking about starting your own business, you must arm yourself with the correct information. That's where The Beginner's Guide to Starting a Small Business comes in. This book is a must-listen for anyone looking to start a business, as it provides a road map for creating and growing a successful company. The Beginner's Guide to Starting a Small Business is grounded in tried-and-true principles to get your business ideas started as quickly as possible. If you're not sure where to start, this book will get you on the fast track to get started.

What if I said that there is a way to acquire many more customers with low-cost, consistent, replicable, and data-driven marketing strategies? Now we’re talking! Hacking Product Sales Growth: A Guide to Expedite the Growth of Your Organization is full of tips and tools you can use to improve your business's growth. Whether you feel your business has plateaued or you want to capitalize on a recent uplift, this book has all the information you need to generate further success.

Are you an executive leader who wants to create efficient and effective change - and be well rewarded for your success? This audiobook provides a step-by-step approach to help you drive fast, consistent internal innovation and allow your business to react positively to any changes in the market. It explains clearly how to create an agile, innovative organisation that can learn from its own mistakes and become a company that people will fight to work for.

Proactive Risk Management's unique approach provides a model of risk that is scalable to any size project or program and easily deployable into any product development or project management life cycle. It offers methods for identifying drivers (causes) of risks so you can manage root causes rather than the symptoms of risks. Providing you with an appropriate quantification of the key factors of a risk allows you to prioritize those risks without introducing errors that render the numbers meaningless.

Think how commonplace it is now for people to ask Siri for the weather forecast, deploy Roomba to clean their homes, or summon Alexa to turn on the lights. The "smart home" market will reach well over $100 billion in the next five years on the promise of products that are truly integrated with our cooking, cleaning, entertainment, security, and hygiene habits. But the reality is, these first-generation "smart" products aren't very smart - yet. We're clearly seeing only the tip of the iceberg in terms of capability and how such products can enhance our lives.

You will learn how design and innovation are being impacted by new and emerging technologies, societal demands, cultural shifts, and broader world issues. The Future of Design is practical, concise, and includes guidelines for building and supporting creative teams, advice and strategies for evaluating product concepts, and interviews with product designers, inventors, and innovators from around the world.

So you have a brilliant idea for a digital product. Now what? This concise, easy-to-listen-to manual will walk you through the steps of creating great apps and other products. With an unwavering focus on user experience and a commitment to ongoing iteration, the authors break down all the elements and exercises that go into creating products people won’t just buy, but will love to use.

Small changes can deliver big new product results. Are new products taking too long to develop and failing to deliver the bottom-line impact you need? Now you can accelerate your growth by identifying your innovation bottleneck - just one of the powerful new product development strategies revealed in Simplifying Innovation. As the story in this provocative business audiobook unfolds, you'll discover the first-ever approach to new product growth based on the Theory of Constraints.

Whether you’re a start-up founder or the head of a corporate product team, you need the right strategies and tools to give your team the best chances of building products and services that give you a competitive advantage. Loops is the practical guide you need to get products out of your mind’s eye and into the real world.

Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory - and by inventing exciting new products that competitors could not replicate.