Product Business

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

Selling the Intangible will introduce you to these core components in the form of bite-sized strategies and pro tips so that you have a plan for success before you even start.

The world of e-commerce is ripe for your taking. Tap this global e-commerce industry, equip yourself with the knowledge that can augment or refine your business acumen, and transform yourself into a 21st-century entrepreneur!

Every dealer sells F&I products, and most dealers understand the importance of the F&I department in terms of its contribution to the bottom line. Unfortunately, F&I is not a regulated profession, meaning one doesn't need any type of state license to practice, and because of that there is very little formal education available. The actual management of the F&I department, product selection, and different types of participation programs are largely ignored, so most dealers, general managers, and finance managers must figure out these aspects in real time, on the job.

Combined with the power of design thinking, these extensively researched best practices from some of the world's best design teams will help you nail the fundamentals of product design and do great work. This book includes: learn what the best teams know - that customer research is the base of successful products and companies; how product stories, journey maps, storyboards, and personas can build empathy and understanding; and more.

Product development is a team sport, but most companies don't practice it that way. Designers and engineers should be connecting with marketing, sales, customer support, suppliers, and, most importantly, customers. The Art of Product Design explains the rise of "Open Engineering", a way of breaking down barriers and taking advantage of web-based communities, knowledge, and tools to accelerate the design and manufacturing processes. It explains how to establish open flows of information inside and outside an organization.

Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations.

Unlock your creative potential and entrepreneurial opportunities with Scintilla. This guide covers the cognitive processes that help form new ideas. Inside Scintilla are practical steps to foster creativity ways of thinking. For the more pragmatic entrepreneur, you can even learn how to sift through existing information that can lead to new services, products, or idea for an entire business.

Are you looking for recipes for homemade, natural, healing skincare products? Are you suffering from an ailment that commercially produced skin products can’t help? Have you tried everything? Have you tried Ayurveda? Even more than that, what if you could actually make money helping others do the same? I want you to experience the joy of scientific experimentation with organic Ayurvedic products. Try it out yourself, and feel if it works for you. Once you get the basics, maybe make a few tweaks in the recipes of your own, and then you can build your own business around that.

Are you ready to make money online from home? How would it feel if you are able to earn passive income without leaving your home? Doesn’t feel good? Aren't you tired of being stuck in your 9-5 job not making ends meet? If you have answered "yes," then this is the right book for you. In this era, there are thousands of people who earn passive income from the comfort of their house whether by selling on Amazon, starting dropshipping business, or doing affiliate marketing among other businesses. Now it is your turn to start earning passive income, too, don't you think so?

You may not realize it right now, but you do have a one-of-a-kind story to tell, one that makes you stand out from everyone else - a unique tale that makes you, your product, or your business unforgettable. In One Perfect Pitch, Marie Perruchet will help you discover it, hone it, and present it, so that you get buy-in from colleagues and potential investors.

According to Glassdoor, the average salary for a product marketing manager is more than $113,000 (before signing, performance, and stock bonuses). But why shoot for an average salary when you can earn a significantly higher salary at high-profile tech companies, start-ups, and Fortune 500 businesses? Silicon Valley veteran product marketing manager Dekker Fraser offers proven and powerful real-world career advice in the lucrative and exciting product marketing career arena.

The Black Sheep Formula is an in-depth how-to guide to making the shift from trading hours for dollars to trading products for dollars. Learn how to create simple problem solving products and sell them direct-to-consumer online, every hour of every day, all over the world. I'm going to show you exactly how to think of great product ideas, how to develop those ideas and how to scale your product sales all over the world.

In Product Launch, authors Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go to the market. They do this by employing the latest marketing tactics emerging from Silicon Valley and foundational thinking from the Kellogg School of Management.

The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from managing director of Techstars Austin and sales expert Amos Schwartzfarb. Hear from founders of multi-million-dollar companies and CEOs who learned firsthand with Techstars, the leading mentorship-driven startup accelerator and venture capital firm that has invested in and mentored thousands of companies, collectively representing billions of dollars in funding and market cap.

Are you wondering how you can benefit from CBD? Whether it be from a business standpoint or reaping its therapeutic miracles; this audiobook will clarify everything you need to know about CBD. The future of medicinal cannabis has everyone on their toes. The success with human clinical trials has amplified the CBD market, therefore, unlocking profitable business opportunities and the accessibility of buying CBD.

People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

People often debate whether Agile and Lean are the same or different. This audiobook is made to introduce you to the core values and principles of both Agile and Lean methodologies and will hopefully answer some of the common questions about them.

This book is about that side project of yours. Regardless of whether you are a hacker or a hustler, this book will show you there is much more to landing pages than button colors.

The Influential Product Manager teaches product managers how to behave at each stage of the product life cycle to achieve the best outcome for the customer. Product managers are under pressure to drive spectacular results, often without wielding much direct power or authority. If you don’t know how to influence people at all levels of the organization, how will you create the best possible product?