Product Business
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Monetizing Innovation
- How Smart Companies Design the Product Around the Price
- Auteur(s): Madhavan Ramanujam, Georg Tacke
- Narrateur(s): Darren Stephens
- Durée: 7 h et 28 min
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Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.
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Loved the examples and case studies!
- Écrit par Yasir M. le 2023-11-27
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Monetizing Innovation
- How Smart Companies Design the Product Around the Price
- Narrateur(s): Darren Stephens
- Durée: 7 h et 28 min
- Date de publication: 2023-10-10
- Langue: Anglais
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Surprising rules for successful monetization....
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Prix courant: 22,99$ ou 1 crédit
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Overcrowded
- Designing Meaningful Products in a World Awash with Ideas
- Auteur(s): Roberto Verganti
- Narrateur(s): Don Hagen
- Durée: 7 h et 38 min
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The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders - users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book, Roberto Verganti offers a new approach - one that does not set out to solve existing problems, but to find breakthrough experiences. There is no brainstorming - which produces too many ideas, unfiltered - but a vision, subject to criticism.
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Thank you Doctor for the inspiration!
- Écrit par Utilisateur anonyme le 2023-11-03
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Overcrowded
- Designing Meaningful Products in a World Awash with Ideas
- Narrateur(s): Don Hagen
- Durée: 7 h et 38 min
- Date de publication: 2017-01-13
- Langue: Anglais
- In this book, Roberto Verganti offers a new approach - one that does not set out to solve existing problems, but to find breakthrough experiences....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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The Influential Product Manager
- How to Lead and Launch Successful Technology Products
- Auteur(s): Ken Sandy
- Narrateur(s): Sean Pratt
- Durée: 13 h et 19 min
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The Influential Product Manager teaches product managers how to behave at each stage of the product life cycle to achieve the best outcome for the customer. Product managers are under pressure to drive spectacular results, often without wielding much direct power or authority. If you don’t know how to influence people at all levels of the organization, how will you create the best possible product?
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The Influential Product Manager
- How to Lead and Launch Successful Technology Products
- Narrateur(s): Sean Pratt
- Durée: 13 h et 19 min
- Date de publication: 2020-01-14
- Langue: Anglais
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This audiobook is a comprehensive and practical guide to the core skills, activities, and behaviors that are required of product managers in modern technology companies....
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Prix courant: 40,35$ ou 1 crédit
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Product Knowledge = Power
- Sales Hooks from Sell It Like Serhant
- Auteur(s): Ryan Serhant
- Narrateur(s): Ryan Serhant
- Durée: 8 min
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If you want to sell a meal, you've got to spend some time in the kitchen. Ryan Serhant shares tips on how to build a strong pitch and story around your product that will enable you to increase sales and earn more.
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Product Knowledge = Power
- Sales Hooks from Sell It Like Serhant
- Narrateur(s): Ryan Serhant
- Durée: 8 min
- Date de publication: 2019-01-29
- Langue: Anglais
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If you want to sell a meal, you've got to spend some time in the kitchen. Ryan Serhant shares tips on how to build a strong pitch and story around your product that will enable you to increase sales and earn more....
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Prix courant: 5,04$ ou 1 crédit
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50 Spa Treatments and Products
- A Soap & Spa Making Guide for Hobby or Business
- Auteur(s): Jennifer Tynan, Hannah Tynan
- Narrateur(s): Brandi Benger
- Durée: 2 h et 5 min
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Included in this book are 50 original recipes for spa treatments that can be sold for your customers to use at home or made for your private collection. Whether you are a small business owner or a hobbyist you will love these recipes. These recipes are used in our store and craft shows.
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50 Spa Treatments and Products
- A Soap & Spa Making Guide for Hobby or Business
- Narrateur(s): Brandi Benger
- Durée: 2 h et 5 min
- Date de publication: 2016-09-14
- Langue: Anglais
- Included in this book are 50 original recipes for spa treatments that can be sold for your customers to use at home or made for your private collection....
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Prix courant: 8,71$ ou 1 crédit
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Lights Out
- Pride, Delusion, and the Fall of General Electric
- Auteur(s): Thomas Gryta, Ted Mann
- Narrateur(s): James Edward Thomas
- Durée: 13 h et 38 min
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Since its founding in 1892, GE has been more than just a corporation. For generations, it was job security, a solidly safe investment, and an elite business education for top managers. GE electrified America, powering everything from lightbulbs to turbines, and became fully integrated into the American societal mindset as few companies ever had. And after two decades of leadership under legendary CEO Jack Welch, GE entered the twenty-first century as America's most valuable corporation. Yet, fewer than two decades later, the GE of old was gone.
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Lights Out
- Pride, Delusion, and the Fall of General Electric
- Narrateur(s): James Edward Thomas
- Durée: 13 h et 38 min
- Date de publication: 2020-07-21
- Langue: Anglais
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How could General Electric—perhaps America's most iconic corporation—suffer such a swift and sudden fall from grace? This is the definitive history of General Electric's epic decline, as told by the two Wall Street Journal reporters who covered its fall....
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Prix courant: 37,28$ ou 1 crédit
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Loved
- How to Rethink Marketing for Tech Products
- Auteur(s): Martina Lauchengco
- Narrateur(s): Martina Lauchengco
- Durée: 6 h et 56 min
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The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
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Great book - but no templates?
- Écrit par Tom le 2022-07-20
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Loved
- How to Rethink Marketing for Tech Products
- Narrateur(s): Martina Lauchengco
- Durée: 6 h et 56 min
- Date de publication: 2022-04-12
- Langue: Anglais
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Loved explains the foundational principles of best-in-class product marketing for product teams, marketers, founders, and any leader with a product and a vision....
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Prix courant: 22,26$ ou 1 crédit
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Untrapping Product Teams
- Simplify the Complexity of Creating Digital Products
- Auteur(s): David Pereira
- Narrateur(s): Dallin Bradford
- Durée: 8 h et 51 min
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Untrapping Product Teams guides you to simplify what gets unintentionally complicated and equips you to overcome dangerous traps while steadily driving customer and business value. This is just another book about product management. Its a thought-provoking guide filled with simplicity, encouraging you to act today for a better tomorrow. This book is for anyone facing the challenges of working on or with product teams.
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Untrapping Product Teams
- Simplify the Complexity of Creating Digital Products
- Narrateur(s): Dallin Bradford
- Durée: 8 h et 51 min
- Date de publication: 2024-09-30
- Langue: Anglais
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Untrapping Product Teams guides you to simplify what gets unintentionally complicated and equips you to overcome dangerous traps while steadily driving customer and business value.
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Prix courant: 25,00$ ou 1 crédit
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Start at the End
- How to Build Products That Create Change
- Auteur(s): Matt Wallaert
- Narrateur(s): Matt Wallaert
- Durée: 4 h et 40 min
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Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert underscores with clarity and humor how this approach can improve the way we work and live.
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Start at the End
- How to Build Products That Create Change
- Narrateur(s): Matt Wallaert
- Durée: 4 h et 40 min
- Date de publication: 2019-06-11
- Langue: Anglais
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Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change....
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Strategize
- Product Strategy and Product Roadmap Practices for the Digital Age
- Auteur(s): Roman Pichler
- Narrateur(s): Roman Pichler
- Durée: 5 h et 5 min
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Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age. Using a wide range of proven techniques and tools, author Roman Pichler explains how to create effective strategies and actionable roadmaps to help you maximize your chances of creating successful products. Written in an engaging and no-nonsense style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products.
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Strategize
- Product Strategy and Product Roadmap Practices for the Digital Age
- Narrateur(s): Roman Pichler
- Durée: 5 h et 5 min
- Date de publication: 2022-09-19
- Langue: Anglais
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Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age....
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Prix courant: 25,00$ ou 1 crédit
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How to License Your Million Dollar Idea
- Auteur(s): Harvey Reese
- Narrateur(s): Barrett Whitener
- Durée: 6 h et 53 min
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Author Harvey Reese, a successful new-product developer, consultant, and licensing agent, reveals his proven step-by-step process for formulating an idea that manufacturers are willing to pay for. He gives you the nuts and bolts information on patents, negotiating the deal, and the licensing process. Filled with examples of successful, well-known licensing ventures, How to License your Million Dollar Idea has all the information and motivation you need to grow your idea into a fortune.
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How to License Your Million Dollar Idea
- Narrateur(s): Barrett Whitener
- Durée: 6 h et 53 min
- Date de publication: 2006-11-29
- Langue: Anglais
- Author Harvey Reese, a successful new-product developer, consultant, and licensing agent, reveals his proven step-by-step process for formulating an idea that manufacturers are willing to pay for....
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Prix courant: 27,82$ ou 1 crédit
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Sales Secrets for Product Managers
- Tips &Techniques for Product Managers to Better Understand How to Sell Their Product
- Auteur(s): Jim Anderson
- Narrateur(s): Jim Anderson
- Durée: 1 h et 2 min
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When you became a product manager, did anyone take the time to mention to you that you were signing up to become a member of your company's sales department? You might have thought that you were joining the marketing department, but if your product doesn't sell, then you won't be holding on to your product management job for long!
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Sales Secrets for Product Managers
- Tips &Techniques for Product Managers to Better Understand How to Sell Their Product
- Narrateur(s): Jim Anderson
- Durée: 1 h et 2 min
- Date de publication: 2014-11-14
- Langue: Anglais
- When you became a product manager, did anyone take the time to mention to you that you were signing up to become a member of your company's sales department....
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Prix courant: 9,20$ ou 1 crédit
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Proactive Risk Management
- Controlling Uncertainty in Product Development
- Auteur(s): Preston G. Smith, Guy M. Merritt
- Narrateur(s): Steven Menasche
- Durée: 7 h et 31 min
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Proactive Risk Management's unique approach provides a model of risk that is scalable to any size project or program and easily deployable into any product development or project management life cycle. It offers methods for identifying drivers (causes) of risks so you can manage root causes rather than the symptoms of risks. Providing you with an appropriate quantification of the key factors of a risk allows you to prioritize those risks without introducing errors that render the numbers meaningless.
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Good book.
- Écrit par Tony CI le 2024-06-22
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Proactive Risk Management
- Controlling Uncertainty in Product Development
- Narrateur(s): Steven Menasche
- Durée: 7 h et 31 min
- Date de publication: 2017-10-30
- Langue: Anglais
- Proactive Risk Management's unique approach provides a model of risk that is scalable to any size project or program and easily deployable into any product development life cycle....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Digital Products Launch Formula
- The Blueprint to Launching, Marketing, and Selling Digital Products
- Auteur(s): Russell Scott
- Narrateur(s): Hartley G. Lesser
- Durée: 4 h et 23 min
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The introduction of a new product may be as thrilling and unpredictable as the ever-changing digital scene. The all-inclusive manual for navigating the murky waters of digital product release is "Digital Products Launch Formula: The Blueprint to Launching, Marketing, and Selling Digital Products" by Russell Scott. You can now confidently and precisely launch your new products into the market thanks to Russell Scott's distillation of the key elements of successful digital product launches into an understandable and usable blueprint.
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Digital Products Launch Formula
- The Blueprint to Launching, Marketing, and Selling Digital Products
- Narrateur(s): Hartley G. Lesser
- Durée: 4 h et 23 min
- Date de publication: 2024-01-05
- Langue: Anglais
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The introduction of a new product may be as thrilling and unpredictable as the ever-changing digital scene....
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Prix courant: 18,74$ ou 1 crédit
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Strong Product People
- A Complete Guide to Developing Great Product Managers
- Auteur(s): Petra Wille
- Narrateur(s): Geri Murray
- Durée: 9 h et 49 min
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Are you a product leader looking for advice on how to be certain that every product manager on your team lives up to their full potential? Do you want to make sure your product people are competent, empowered, and inspired, and would you like to know how you can best help them on this journey? If you answered “yes” to any of these questions, then this book is for you!
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Strong Product People
- A Complete Guide to Developing Great Product Managers
- Narrateur(s): Geri Murray
- Durée: 9 h et 49 min
- Date de publication: 2021-03-24
- Langue: Anglais
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Do you want to make sure your product people are competent, empowered, and inspired, and would you like to know how you can best help them on this journey? If you answered “yes” to any of these questions, then this book is for you....
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Prix courant: 16,11$ ou 1 crédit
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Monkee Business
- The Revolutionary Made-for-TV Band
- Auteur(s): Eric Lefcowitz
- Narrateur(s): Christopher Lane
- Durée: 8 h et 11 min
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The Monkees had everything: a popular TV show, hit records, and adoring fans. Everything but control over their careers. Author Eric Lefcowitz chronicles the kaleidoscopic journey of Micky Dolenz, Davy Jones, Michael Nesmith and Peter Tork, following each of the four Monkees, together and apart, from 1965 to 2024. A must-listen for music fans, Monkee Business is the definitive biography of a rock and roll legend.
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Monkee Business
- The Revolutionary Made-for-TV Band
- Narrateur(s): Christopher Lane
- Durée: 8 h et 11 min
- Date de publication: 2024-03-29
- Langue: Anglais
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The Monkees had everything: a popular TV show, hit records, and adoring fans. Everything but control over their careers.
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Prix courant: 13,08$ ou 1 crédit
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Tilt
- Shifting Your Strategy from Products to Customers
- Auteur(s): Niraj Dawar
- Narrateur(s): Walter Dixon
- Durée: 6 h et 1 min
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Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory - and by inventing exciting new products that competitors could not replicate.
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Tilt
- Shifting Your Strategy from Products to Customers
- Narrateur(s): Walter Dixon
- Durée: 6 h et 1 min
- Date de publication: 2014-03-21
- Langue: Anglais
- Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again....
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Prix courant: 31,16$ ou 1 crédit
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Auteur(s): Stephen Wendel
- Narrateur(s): Danny Hughes
- Durée: 12 h et 46 min
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Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Narrateur(s): Danny Hughes
- Durée: 12 h et 46 min
- Date de publication: 2023-07-25
- Langue: Anglais
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In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....
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Prix courant: 27,83$ ou 1 crédit
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Principles of Product Design
- Auteur(s): Aarron Walter
- Narrateur(s): Joey Schaljo
- Durée: 1 h et 58 min
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Combined with the power of design thinking, these extensively researched best practices from some of the world's best design teams will help you nail the fundamentals of product design and do great work. This book includes: learn what the best teams know - that customer research is the base of successful products and companies; how product stories, journey maps, storyboards, and personas can build empathy and understanding; and more.
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Principles of Product Design
- Narrateur(s): Joey Schaljo
- Durée: 1 h et 58 min
- Date de publication: 2019-10-16
- Langue: Anglais
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Combined with the power of design thinking, these extensively researched best practices from some of the world's best design teams will help you nail the fundamentals of product design and do great work....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Coffee Shop Business. How to Start a Coffee Shop Now!
- Coffee Shop Book for Massive Money by Starting your own Coffee Shop!
- Auteur(s): Brian Mahoney
- Narrateur(s): Skyler Morgan
- Durée: 1 h et 28 min
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Get excited! If you have always wanted to start a coffee shop then... "Coffee Shop Business. How to Start a Coffee Shop Now! Coffee Shop Book for Massive Money by Starting your own Coffee Shop! by Brian Mahoney is the audiobook for you! This is guide will give you a complete coffee shop business overview dealing with leases, startup cost, potential earnings, and much, much more.
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Coffee Shop Business. How to Start a Coffee Shop Now!
- Coffee Shop Book for Massive Money by Starting your own Coffee Shop!
- Narrateur(s): Skyler Morgan
- Durée: 1 h et 28 min
- Date de publication: 2019-05-24
- Langue: Anglais
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Get excited! If you have always wanted to start a coffee shop then... "Coffee Shop Business. How to Start a Coffee Shop Now! Coffee Shop Book for Massive Money by Starting your own Coffee Shop! by Brian Mahoney is the audiobook for you....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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