Product Business

Social media marketing is a game-changer for any brand today, but of course, you also have to do it right. When you take the right steps, it is endlessly rewarding. There are a lot of things that go into the process - for example, you have to select the right social media platform for your business, narrow down your target audience, schedule posts, determine what type of content you want to make, and then maintain the consistency along with several other marketing strategies that you need to apply.

Think how commonplace it is now for people to ask Siri for the weather forecast, deploy Roomba to clean their homes, or summon Alexa to turn on the lights. The "smart home" market will reach well over $100 billion in the next five years on the promise of products that are truly integrated with our cooking, cleaning, entertainment, security, and hygiene habits. But the reality is, these first-generation "smart" products aren't very smart - yet. We're clearly seeing only the tip of the iceberg in terms of capability and how such products can enhance our lives.

A huge number of products come to store shelves every year. But many experts estimate 90 percent of them fail and leave the shelves just as quickly. Why the unpredictability? Why the failures? We believe it’s the absence of clarity, and clarity comes when all participants are willing to be vulnerably honest about their needs. The Consumer Clarity Approach is specifically designed to create the clarity required to create great ideas that meet the consumer’s real needs, and can break through the chaos in the marketplace.

This small but powerful book takes on the conventional thinking that says more resources are the answer to new product delys - helping you to see what is really going on as your organization seeks to innovate and launch new products. In an open and straight-talking manner, it teaches you to challenges the premises undermining your performance. Then, it shares strategies that strike directly at the root causes, so you can start taking action immediately.

To succeed, a startup needs to fulfill certain criteria and processes regardless of how tedious they may be. With a focus on streamlining and value creation relevant to innovations across all sectors, the Lean philosophy examines the best way to approach a project. Lean Startup teaches us how to eliminate wasteful practices and underlines the importance of both a strong sense of direction and flexibility toward the success of your project.

The world is in a constant state of flux, making it imperative for companies to keep changing and innovating to meet the market needs. This is even more pertinent now, as we are witnessing the biggest crisis in recent history. This crisis might lead to more companies struggling, and collapsing. If market-, client-, and user-needs change while companies don’t, they risk losing. On the flip side, businesses that stay relevant and lead the pack are those that are constantly and mindfully innovating with correct and proven methods.