Product Innovation

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership.

We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization. This book will inspire you to: understand the transformative potential of design thinking; proceed from idea to product at lightning speed; iterate with rapid customer feedback; fail small and win big; create new products people love; lead design thinking teams more effectively; and open new paths to innovation at your company.

When you have an idea for a new product, it’s a pivotal moment. This device of yours will enhance the lives of the people who use it, earn you extra money, and have a significant impact on the world. However, there’s much more to a successful product than the quality of the original idea. Why do some products fly off the shelves and others not even reach the market? That’s what this book will explain.

Product development is a team sport, but most companies don't practice it that way. Designers and engineers should be connecting with marketing, sales, customer support, suppliers, and, most importantly, customers. The Art of Product Design explains the rise of "Open Engineering", a way of breaking down barriers and taking advantage of web-based communities, knowledge, and tools to accelerate the design and manufacturing processes. It explains how to establish open flows of information inside and outside an organization.

When I was growing up, I always thought there were only two ways to get rich. Number one: You were born rich. Number two: Some family member left you a bunch of money when they kicked the bucket. As much as people love to talk up the American dream, I grew up inside the American reality - raised inside a trailer in New Jersey, born to a 14-year-old mother. But now, things are a little different. I've done lots of cool things with my life, but most people know me as "the ab roller guy".

How did Ford Motors use Lean development to pull off one of the most impressive corporate turnarounds in history? Largely by avoiding the mistakes that so many companies make when in a death spiral. They looked beyond manufacturing efficiency to change the very fundamentals of how they developed vehicles. In Designing the Future, Lean product development expert James Morgan and world-renowned Lean guru Jeffrey K. Liker reveal why so many companies have achieved only moderate success with Lean in operations, with a limited impact on their overall business.

Today the market entry for new ideas and entrepreneurs is easier than ever as the digital age is reshaping how business is done. Through digitalization, the business environment has become highly open and widely connected. The combinations of digital technologies like edge computing and artificial intelligence, AI, enable new business model opportunities. In this fast-changing environment, the most important thing is to learn as fast as possible what to do next and what is worth doing at all.

You will learn how design and innovation are being impacted by new and emerging technologies, societal demands, cultural shifts, and broader world issues. The Future of Design is practical, concise, and includes guidelines for building and supporting creative teams, advice and strategies for evaluating product concepts, and interviews with product designers, inventors, and innovators from around the world.

Despite the familiar limitations many User Experience teams face—budget and time constraints, lack of formal authority—UX practitioners are uniquely poised to provide strategic value to product organizations. This case study describes how we developed “Creative Bursts” to prove that our organization could look to its UX team for innovation leadership.

Small changes can deliver big new product results. Are new products taking too long to develop and failing to deliver the bottom-line impact you need? Now you can accelerate your growth by identifying your innovation bottleneck - just one of the powerful new product development strategies revealed in Simplifying Innovation. As the story in this provocative business audiobook unfolds, you'll discover the first-ever approach to new product growth based on the Theory of Constraints.

The Innovation Mandate offers a clear and straightforward pathway to profitable innovation. It demystifies the concept, making it easy to understand, implement, and measure. The audiobook centers around three simple concepts: Innovation generates profits; innovation, in the form of new, profitable ideas, can come from anywhere; and identifying, harnessing, evaluating, and implementing these new ideas cannot be left to chance. Additionally, the audiobook offers a five-point checklist to ensure your company is innovation ready.

For too long, companies and their leadership teams focused primarily on their products or services. Leaders are deeply dialed into the minutiae of their companies' operations. But veteran Silicon Valley consultant Deborah Perry Piscione says investments in new technologies or operations do not create innovations - people do.

This audiobook starts where other books about innovation end. Martin has witnessed more than 100 bankruptcies from the inside and more than 600 failed product ideas over 27 years. As such it's Martin’s calling to produce materials that guide support professionals through the minefields that come with innovation and hopefully avoid those pitfalls with his guidance.

A huge number of products come to store shelves every year. But many experts estimate 90 percent of them fail and leave the shelves just as quickly. Why the unpredictability? Why the failures? We believe it’s the absence of clarity, and clarity comes when all participants are willing to be vulnerably honest about their needs. The Consumer Clarity Approach is specifically designed to create the clarity required to create great ideas that meet the consumer’s real needs, and can break through the chaos in the marketplace.

This small but powerful book takes on the conventional thinking that says more resources are the answer to new product delys - helping you to see what is really going on as your organization seeks to innovate and launch new products. In an open and straight-talking manner, it teaches you to challenges the premises undermining your performance. Then, it shares strategies that strike directly at the root causes, so you can start taking action immediately.