Product Management Leadership

Design Like Apple uncovers the lessons from Apple's singular approach to product creation, manufacturing, delivery, and customer experience. Learn how design can create a competitive advantage by delivering beauty, ingenuity, and charisma. Get guidance on how to nurture taste, talent, and a design culture at every level of your organization.

As companies evolve to adopt, integrate, and leverage software as the defining element of their success in the 21st century, a rash of processes and methodologies are vying for their product teams' attention. In the worst of cases, each discipline on these teams - product management, design, and software engineering - learn a different model.

What do the Dyson vacuum cleaner, Starbucks, Instagram, GoPro, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions but a hunch - the intuitive understanding of a deep unmet need. Anxiety over "being more innovative" leads entrepreneurs to create solutions in search of problems. But what if you could use your intuition to identify an existing problem that's begging for a solution?

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.

The Influential Product Manager teaches product managers how to behave at each stage of the product life cycle to achieve the best outcome for the customer. Product managers are under pressure to drive spectacular results, often without wielding much direct power or authority. If you don’t know how to influence people at all levels of the organization, how will you create the best possible product?

Renowned business author David Magee fuses both the interesting history and philosophy of one of America's most well-known companies in this entertaining aid for business management. While other American businesses are crumbling under low-cost foreign competition, John Deere Company thrives by maintaining such ideas as building the best product, being open to change and innovation, listening rather than leading, and keeping virtuous business practices.

One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon - a result of the company’s exemplary leadership practices. Joseph Michelli explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time.

By breaking the art of stakeholder management into simple lessons and frameworks, this practical book shows product managers how to manage the crucial relationships that will help you make an impact and advance your career. You'll learn how to build trusting relationships with stakeholders, optimize your communication for different audiences, get buy-in for your ideas and roadmaps, and have stakeholders appreciate it when you say no.

The intention, desire, and hope in writing the Product Team Coach is to assist you in breaking down your barriers to understand what creating and running a product entails. What makes this audiobook unique is that it is purposefully crafted not to ascribe to any one style of Agile or iterative delivery of work, but instead focuses on the outcomes of team collaboration. Let this audiobook help you enter into a clearer understanding of how to turn ideas into living, breathing products.

Harness the potent power of Kanban and Scrum with this bundle and take your project-management skills to the next level.

You have a limited amount of time to create software, especially when you’re given a deadline, self-imposed or not. You’ll want to make sure that the software you build is at least decent but more importantly, on time. How do you balance quality with time? This audiobook dives into these very important topics. After listening to Scrum Essentials, you will know about scrum roles, sprints, scrum artifacts, and much more.

What happens when three powerhouse women get together for a candid late-night conversation about the challenges of launching and scaling a business? Destiny unfolds, and a movement of female empowerment begins to take shape. Be…is our labor of love to you. It’s a collaborative synergy of wisdom from our individual journeys to success, paired with stories from women who courageously overcame personal and professional challenges in life and business. Change starts with a deliberate shedding of our self-limiting beliefs.

Combined with the power of design thinking, these extensively researched best practices from some of the world's best design teams will help you nail the fundamentals of product design and do great work. This book includes: learn what the best teams know - that customer research is the base of successful products and companies; how product stories, journey maps, storyboards, and personas can build empathy and understanding; and more.

Building Digital Products is designed for the new Product Manager who feels in way over their head, the experienced Product Manager looking to step up his or her game, and the expert Product Manager who understands that there is always more to learn. Building Digital Products maps the full development cycle from problem identification to selling your solution, to understanding the right data to track.

Who was it that said "It takes a village…"? They may not have been talking about being a product manager, but they might as well have been. Life has become so complex that product managers can no longer make their product a success just by their own efforts. Today it takes the help of one or more partners to get your product to where it needs to be. Are you going to be ready to work with those partners?

When you became a product manager, did anyone take the time to mention to you that you were signing up to become a member of your company's sales department? You might have thought that you were joining the marketing department, but if your product doesn't sell, then you won't be holding on to your product management job for long!

The job of a product manager is made even more difficult by the simple fact that it really does not come with any clear instructions on how to do it correctly. As product managers we are constantly searching for ways to become better. One of the things that every product manager quickly realizes is that their career success is very closely tied to the financial success of their product.

Job interview? There's no stress for you. Just excitement that you will crush your next job interview with confidence and ease! Because you have the audiobook. Hired by Walt Disney World, Meijer Super Centers, the US Military, the US Postal Service, four-star restaurants, and the owner of seven different businesses, author Brian Mahoney gives you real-world expert advice from real-world experience on getting hired...by crushing your job interview with confidence and ease.

Embark on a journey into strategic mastery with 'Mastering Strategy: Unveiling the Wisdom of Sun Tzu.' This guide explores Sun Tzu's timeless teachings, offering profound insights into strategic thinking woven through Chinese philosophy. In Section One, uncover foundational principles and practical applications for today’s challenges. Section Two dissects strategy into actionable steps with engaging anecdotes and exercises. Section Three synthesizes ancient wisdom with modern innovation, providing a roadmap for 21st-century strategy.

Why are some products and services so much better received than others? And how do some organisations manage to create these superior solutions time and time again? Because they ask not only what to make, but how to make it. Written for leaders, managers and creators, The Right How delves into the fundamental question of how to strategically design products, services and touchpoints that make a company stand out and achieve the highest levels of success.