Product Marketing

Este libro es esencial para profesionales y empresas que buscan dominar las técnicas más innovadoras en desarrollo de productos y estrategias de marketing. La obra abarca metodologías contemporáneas como Lean Startup y prototipado rápido, proporcionando ejemplos exitosos que demuestran cómo estas técnicas aceleran el desarrollo de productos y reducen riesgos mediante iteraciones rápidas y retroalimentación continua.

If you could make $5,000 to $10,000 per month on eBay, Amazon, or Etsy in the next six months, would you? Using my simple system for sourcing the hottest products and making the most profit, your bottom line will soar - it will climb each month, as more buyers find your listings.

Selling value to B2B buyers today can feel like trying to stop a freight train that's hurtling towards the sales graveyard of commoditization and discounting. Today's empowered buyer has done research, has a clear idea of his or her firm's needs, and knows how much the firm is willing to pay.

The reason most people struggle to sell what they want, for the price they want, is because they’re bored by or unconfident in their own product, their customers seem uninterested with what they have to sell, and they’re uncomfortable with the sales processes they’ve been taught. Follow the Sell Futures, Not Features framework to overcome those roadblocks and build products, offers, and sales messaging that make you the absolute best choice in your market.

Been thinking about trying Dropshipping but don’t know what to sell? Have already started but looking for more profitable items? Learn what you need to get started! A lot of people have tried Dropshipping, but not all have found success. It’s not that it’s not profitable, or that some don’t have what it takes. Everyone has what it takes - The secret is in the planning. With this guide, you’ll learn what you need to research which products to choose for your brand whilst maximizing your profit marging.

Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.

After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience.

Swag. Whether you know it as "Stuff We All Get", "Souvenirs, Wearables, and Gifts", or promotional products, it's any item imprinted with a logo or message, usually to advertise a business, event, association, team, person, or cause. Swag is generally easy to buy, and it's easy to make mistakes that can be costly in dollars, image, and branding. This audiobook shows marketers how to buy it right using the "promo with purpose" concept.

If you want to sell a meal, you've got to spend some time in the kitchen. Ryan Serhant shares tips on how to build a strong pitch and story around your product that will enable you to increase sales and earn more.

If you're looking for an effective and proven approach to product management - one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error - this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful.

At the heart of what it means to be a product manager lies the ability to market your product. No matter if you are trying to get people inside of your company to provide you with the resources or funding that your product needs in order to get out the door or if it's customers that you are after, you've got to be able to paint a picture of your product that makes people want it.

In this book, I'll be guiding you with the tools and systems in evaluating your prospect for digital product ideas and setting them up. You will learn and scale your own online business that gets monetized.

The intention, desire, and hope in writing the Product Team Coach is to assist you in breaking down your barriers to understand what creating and running a product entails. What makes this audiobook unique is that it is purposefully crafted not to ascribe to any one style of Agile or iterative delivery of work, but instead focuses on the outcomes of team collaboration. Let this audiobook help you enter into a clearer understanding of how to turn ideas into living, breathing products.

Here’s the cold, hard truth: Ideas are cheap. Product follow-through is where the money is spent and made. That’s where heroes are forged, and excellent product design sparks what eventually becomes major growth. Today, products need to grow their user bases...from scratch, again and again. This book is a guide to the vital work of shaping a product into its sustaining engine. It’s a design-focused companion to methodologies like product-led growth.

With over two million active sellers on Amazon, more and more people are discovering the lucrative opportunities available to them as online distributors. Now, you can create an online business that allows you to decide where and when you want to invest your time and energy - without breaking the bank. But recognizing those opportunities doesn't necessarily mean you know how to take advantage of them, and that's where The Amazon Code comes in.

By leveraging the power of the internet and sending over these files digitally, many have become able to create a business that makes them money while they sleep. In this book, you will learn the basic facts of how digital information products work - and also how you can get started creating your own.

Who was it that said "It takes a village…"? They may not have been talking about being a product manager, but they might as well have been. Life has become so complex that product managers can no longer make their product a success just by their own efforts. Today it takes the help of one or more partners to get your product to where it needs to be. Are you going to be ready to work with those partners?

Digital marketing is a general term that covers all marketing channels and strategies that one can not only use to advertise digital products or services but also on electronic equipment such as televisions, smartphones, and electronic billboards. This book is designed as an introduction to the world of digital and online advertising.

What if I said that there is a way to acquire many more customers with low-cost, consistent, replicable, and data-driven marketing strategies? Now we’re talking! Hacking Product Sales Growth: A Guide to Expedite the Growth of Your Organization is full of tips and tools you can use to improve your business's growth. Whether you feel your business has plateaued or you want to capitalize on a recent uplift, this book has all the information you need to generate further success.

In this outstanding book, you will find the business model that can make you a fortune, build your own passive income stream, and enable you to enjoy the endless benefits of working on your terms, with no boss, no tight schedule, and no worries.