Product Marketing
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- Auteur(s): Brad Flowers
- Narrateur(s): Al Kessel
- Durée: 4 h et 54 min
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In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- Narrateur(s): Al Kessel
- Durée: 4 h et 54 min
- Date de publication: 2020-10-27
- Langue: Anglais
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In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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Advanced Growth and Product Strategies for Technical B2B SaaS Founders and Execs
- Practical Insights to Drive Revenue with Strategy, Psychology, and Tactics
- Auteur(s): Richmond Wong
- Narrateur(s): Richmond Wong
- Durée: 6 h et 38 min
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The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.
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Time well spent
- Écrit par Amazon Customer le 2024-12-22
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Advanced Growth and Product Strategies for Technical B2B SaaS Founders and Execs
- Practical Insights to Drive Revenue with Strategy, Psychology, and Tactics
- Narrateur(s): Richmond Wong
- Durée: 6 h et 38 min
- Date de publication: 2024-07-03
- Langue: Anglais
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The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Product Team Coach
- Value & Outcome-Driven Approach for Turning Ideas into Products
- Auteur(s): Jordan Collier
- Narrateur(s): Jordan Collier
- Durée: 2 h et 25 min
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The intention, desire, and hope in writing the Product Team Coach is to assist you in breaking down your barriers to understand what creating and running a product entails. What makes this audiobook unique is that it is purposefully crafted not to ascribe to any one style of Agile or iterative delivery of work, but instead focuses on the outcomes of team collaboration. Let this audiobook help you enter into a clearer understanding of how to turn ideas into living, breathing products.
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Product Team Coach
- Value & Outcome-Driven Approach for Turning Ideas into Products
- Narrateur(s): Jordan Collier
- Durée: 2 h et 25 min
- Date de publication: 2022-07-07
- Langue: Anglais
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Take the parts from this audiobook that works best for you, though a good starting place would be to incorporate it all, and then iterate as needed. The content in this audiobook has been proven to work together cohesively....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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The Human Brand
- How We Relate to People, Products, and Companies
- Auteur(s): Chris Malone, Susan T. Fiske
- Narrateur(s): Sean Runnette
- Durée: 5 h et 58 min
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Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.
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The Human Brand
- How We Relate to People, Products, and Companies
- Narrateur(s): Sean Runnette
- Durée: 5 h et 58 min
- Date de publication: 2013-10-15
- Langue: Anglais
- Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us....
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Prix courant: 21,02$ ou 1 crédit
Prix réduit: 21,02$ ou 1 crédit
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Business Promotion Techniques for Beginners
- A Guidebook on Business Strategy, Branding, and Digital Marketing Made Simple
- Auteur(s): Inness Clyne
- Narrateur(s): Jenna Lory
- Durée: 6 h et 3 min
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Did you know that 71 percent of marketing efforts fail because companies are using outdated methods that fall short when it comes to reaching their goals? Believe it or not, but it’s quite common even among the most experienced marketers to struggle in this area. This problem has become so rampant because most marketers fail to get to know their audience, don’t establish concrete goals, or fail to align marketing and sales goals. Which means that, more often than not, there is a great disconnect between what the company provides and what consumers actually want.
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Business Promotion Techniques for Beginners
- A Guidebook on Business Strategy, Branding, and Digital Marketing Made Simple
- Narrateur(s): Jenna Lory
- Durée: 6 h et 3 min
- Date de publication: 2020-08-19
- Langue: Anglais
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Did you know that 71 percent of marketing efforts fail because companies are using outdated methods that fall short when it comes to reaching their goals? Believe it or not, but it’s quite common even among the most experienced marketers to struggle in this area....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The Smarter Screen
- Surprising Ways to Influence and Improve Online Behavior
- Auteur(s): Shlomo Benartzi, Jonah Lehrer
- Narrateur(s): Rob Shapiro
- Durée: 6 h et 39 min
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A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital age. Using provocative case-studies and engaging exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens.
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The Smarter Screen
- Surprising Ways to Influence and Improve Online Behavior
- Narrateur(s): Rob Shapiro
- Durée: 6 h et 39 min
- Date de publication: 2015-10-06
- Langue: Anglais
- A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens....
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Prix courant: 32,42$ ou 1 crédit
Prix réduit: 32,42$ ou 1 crédit
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Product Launch
- A Powerful Go-to-Market Strategy for Silicon Valley, Tech Products and Your Digital Product Launch
- Auteur(s): Dekker Fraser, Spencer Grover
- Narrateur(s): Chad Jacobs
- Durée: 3 h et 48 min
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In Product Launch, authors Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go to the market. They do this by employing the latest marketing tactics emerging from Silicon Valley and foundational thinking from the Kellogg School of Management.
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Product Launch
- A Powerful Go-to-Market Strategy for Silicon Valley, Tech Products and Your Digital Product Launch
- Narrateur(s): Chad Jacobs
- Durée: 3 h et 48 min
- Date de publication: 2020-04-30
- Langue: Anglais
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In Product Launch, authors Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go to the market....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Swag
- How to Choose and Use Promotional Products for Marketing Your Business
- Auteur(s): Heidi Thorne
- Narrateur(s): Heidi Thorne
- Durée: 2 h et 24 min
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Swag. Whether you know it as "Stuff We All Get", "Souvenirs, Wearables, and Gifts", or promotional products, it's any item imprinted with a logo or message, usually to advertise a business, event, association, team, person, or cause. Swag is generally easy to buy, and it's easy to make mistakes that can be costly in dollars, image, and branding. This audiobook shows marketers how to buy it right using the "promo with purpose" concept.
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Swag
- How to Choose and Use Promotional Products for Marketing Your Business
- Narrateur(s): Heidi Thorne
- Durée: 2 h et 24 min
- Date de publication: 2018-07-27
- Langue: Anglais
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Swag is generally easy to buy, and it's easy to make mistakes that can be costly in dollars, image, and branding. This audiobook shows marketers how to buy it right using the "promo with purpose" concept....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Sense & Respond
- How Successful Organizations Listen to Customers and Create New Products Continuously
- Auteur(s): Jeff Gothelf, Josh Seiden
- Narrateur(s): Graham Rowat
- Durée: 6 h et 19 min
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We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.
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à New way to adapt in your organizatuin
- Écrit par Utilisateur anonyme le 2023-10-15
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Sense & Respond
- How Successful Organizations Listen to Customers and Create New Products Continuously
- Narrateur(s): Graham Rowat
- Durée: 6 h et 19 min
- Date de publication: 2019-12-10
- Langue: Anglais
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We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Sell More Faster
- The Ultimate Sales Playbook for Start-Ups
- Auteur(s): Amos Schwartzfarb
- Narrateur(s): Sean Pratt
- Durée: 6 h et 26 min
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The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from managing director of Techstars Austin and sales expert Amos Schwartzfarb. Hear from founders of multi-million-dollar companies and CEOs who learned firsthand with Techstars, the leading mentorship-driven startup accelerator and venture capital firm that has invested in and mentored thousands of companies, collectively representing billions of dollars in funding and market cap.
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Sell More Faster
- The Ultimate Sales Playbook for Start-Ups
- Narrateur(s): Sean Pratt
- Durée: 6 h et 26 min
- Date de publication: 2019-10-08
- Langue: Anglais
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The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from managing director of Techstars Austin and sales expert Amos Schwartzfarb....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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One Perfect Pitch
- How to Sell Your Idea, Your Product, Your Business - or Yourself
- Auteur(s): Marie Perruchet
- Narrateur(s): Beth Richmond
- Durée: 4 h et 37 min
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You may not realize it right now, but you do have a one-of-a-kind story to tell, one that makes you stand out from everyone else - a unique tale that makes you, your product, or your business unforgettable. In One Perfect Pitch, Marie Perruchet will help you discover it, hone it, and present it, so that you get buy-in from colleagues and potential investors.
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One Perfect Pitch
- How to Sell Your Idea, Your Product, Your Business - or Yourself
- Narrateur(s): Beth Richmond
- Durée: 4 h et 37 min
- Date de publication: 2021-07-30
- Langue: Anglais
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You may not realize it right now, but you do have a one-of-a-kind story to tell, one that makes you stand out from everyone else - a unique tale that makes you, your product, or your business unforgettable....
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Prix courant: 16,06$ ou 1 crédit
Prix réduit: 16,06$ ou 1 crédit
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The Art of Excellent Products
- Enchanting Customers with Premium Brand Experiences
- Auteur(s): Riccardo Illy
- Narrateur(s): Sam Rushton
- Durée: 6 h et 16 min
- Version intégrale
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Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations.
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The Art of Excellent Products
- Enchanting Customers with Premium Brand Experiences
- Narrateur(s): Sam Rushton
- Durée: 6 h et 16 min
- Date de publication: 2022-02-22
- Langue: Anglais
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Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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The Future of Design
- Global Product Innovation for a Complex World
- Auteur(s): Lorraine Justice
- Narrateur(s): Katherine Fenton
- Durée: 5 h et 22 min
- Version intégrale
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You will learn how design and innovation are being impacted by new and emerging technologies, societal demands, cultural shifts, and broader world issues. The Future of Design is practical, concise, and includes guidelines for building and supporting creative teams, advice and strategies for evaluating product concepts, and interviews with product designers, inventors, and innovators from around the world.
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The Future of Design
- Global Product Innovation for a Complex World
- Narrateur(s): Katherine Fenton
- Durée: 5 h et 22 min
- Date de publication: 2019-07-09
- Langue: Anglais
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Using a wealth of examples from across multiple industries and countries, design expert Lorraine Justice fully explores the factors that will determine your success and provides a unique framework for navigating the industry into the future....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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eBay Selling Made Easy: 55 Places to Buy Products to Sell on eBay
- Auteur(s): Kasey Miller
- Narrateur(s): Matyas J.
- Durée: 3 h et 23 min
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Are you looking to add an extra source of income into your life? Or looking for new and creative ideas to improve your eBay business? This audiobook will tell you exactly where to source products to start a successful eBay and reselling business.
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eBay Selling Made Easy: 55 Places to Buy Products to Sell on eBay
- Narrateur(s): Matyas J.
- Durée: 3 h et 23 min
- Date de publication: 2018-09-13
- Langue: Anglais
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Are you looking to add an extra source of income into your life? Or looking for new and creative ideas to improve your eBay business? This audiobook will tell you exactly where to source products to start a successful eBay and reselling business....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Facebook & Twitter Marketing 2020
- Discover How to Boost Your Posts and Create a Viral Brand on Twitter - Learn the Secrets Used by Both Influencers and Businesses for Promoting Products with Ads
- Auteur(s): Andrew Proctor
- Narrateur(s): Chris Reilly
- Durée: 6 h et 29 min
- Version intégrale
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The essence of this book is to make sure Facebook marketers grasp the proper knowledge of the best ways to go about their Facebook marketing journey. Also, to discover how easy Twitter is to use and how to build a solid Twitter the right way. From the first chapter to the last, we have made a conscious effort to take you through every step you need to take in this interesting, albeit complicated journey of marketing with the Facebook platform.
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Facebook & Twitter Marketing 2020
- Discover How to Boost Your Posts and Create a Viral Brand on Twitter - Learn the Secrets Used by Both Influencers and Businesses for Promoting Products with Ads
- Narrateur(s): Chris Reilly
- Durée: 6 h et 29 min
- Date de publication: 2020-04-28
- Langue: Anglais
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The essence of this book is to make sure Facebook marketers grasp the proper knowledge of the best ways to go about their Facebook marketing journey. Also, to discover how easy Twitter is to use and how to build a solid Twitter the right way....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Insight Selling
- How to Sell Value & Differentiate Your Product with Insight Scenarios
- Auteur(s): Michael Harris
- Narrateur(s): Dean Wendt
- Durée: 1 h et 39 min
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Selling value to B2B buyers today can feel like trying to stop a freight train that's hurtling towards the sales graveyard of commoditization and discounting. Today's empowered buyer has done research, has a clear idea of his or her firm's needs, and knows how much the firm is willing to pay.
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Insight Selling
- How to Sell Value & Differentiate Your Product with Insight Scenarios
- Narrateur(s): Dean Wendt
- Durée: 1 h et 39 min
- Date de publication: 2015-04-02
- Langue: Anglais
- How does a salesperson deliver insight so that it challenges the customer's thinking without challenging the customer? That's the question that this audiobook will answer....
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Prix courant: 9,20$ ou 1 crédit
Prix réduit: 9,20$ ou 1 crédit
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Digital Product Mastery
- Design Premium Products, Maximize Sales Potential, and Automate Your Success
- Auteur(s): K. Pariey
- Narrateur(s): Curt Caster
- Durée: 1 h
- Version intégrale
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Whether you're a complete beginner or have some experience with digital products, this guide provides everything you need to create, launch, and scale your digital product business.
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Digital Product Mastery
- Design Premium Products, Maximize Sales Potential, and Automate Your Success
- Narrateur(s): Curt Caster
- Durée: 1 h
- Date de publication: 2025-02-06
- Langue: Anglais
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Whether you're a complete beginner or have some experience with digital products, this guide provides everything you need to create, launch, and scale your digital product business.
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Unlocking Innovation Productivity
- Proven Strategies that Have Transform Organizations for Profitable and Predictable New Product Growth Worldwide
- Auteur(s): Michael A. Dalton
- Narrateur(s): Michael A. Dalton
- Durée: 2 h et 32 min
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This small but powerful book takes on the conventional thinking that says more resources are the answer to new product delys - helping you to see what is really going on as your organization seeks to innovate and launch new products. In an open and straight-talking manner, it teaches you to challenges the premises undermining your performance. Then, it shares strategies that strike directly at the root causes, so you can start taking action immediately.
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Unlocking Innovation Productivity
- Proven Strategies that Have Transform Organizations for Profitable and Predictable New Product Growth Worldwide
- Narrateur(s): Michael A. Dalton
- Durée: 2 h et 32 min
- Date de publication: 2021-04-21
- Langue: Anglais
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This small but powerful book takes on the conventional thinking that says more resources are the answer to new product delays - helping you to see what is really going on as your organization seeks to innovate and launch new products....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Passive Income Freedom: Ideas and Strategies to Become Rich Online
- Build Revenues and Be Financially Free Getting out of Debt With Online Businesses, Real Estate, Selling and Renting Products Online
- Auteur(s): Robert Grand
- Narrateur(s): Luciano Marin
- Durée: 3 h et 10 min
- Version intégrale
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In this powerful audiobook, Robert Grand shows you everything you need to know about getting started. There are a few passive business models contained in this audiobook. All you need to do is to select the one most suitable for you and focus on it. Whether you're completely new to this world or you're a veteran in the trenches of online income looking for new ways to make money, there is something for everyone in this audiobook.
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Passive Income Freedom: Ideas and Strategies to Become Rich Online
- Build Revenues and Be Financially Free Getting out of Debt With Online Businesses, Real Estate, Selling and Renting Products Online
- Narrateur(s): Luciano Marin
- Durée: 3 h et 10 min
- Date de publication: 2019-11-04
- Langue: Anglais
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Take the guesswork out of creating passive income and discover how to escape the nine-to-five with the definitive guide to creating passive wealth without breaking a sweat....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Leading the Starbucks Way
- 5 Principles for Connecting with Your Customers, Your Products, and Your People
- Auteur(s): Joseph A. Michelli
- Narrateur(s): Joseph A. Michelli, Tom Parks
- Durée: 8 h et 25 min
- Version intégrale
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Au global
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Performance
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Histoire
One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon - a result of the company’s exemplary leadership practices. Joseph Michelli explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time.
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Leading the Starbucks Way
- 5 Principles for Connecting with Your Customers, Your Products, and Your People
- Narrateur(s): Joseph A. Michelli, Tom Parks
- Durée: 8 h et 25 min
- Date de publication: 2014-04-30
- Langue: Anglais
- One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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