Product Marketing
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- Auteur(s): Sean Ellis, Morgan Brown
- Narrateur(s): Sean Ellis, Morgan Brown
- Durée: 10 h et 43 min
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An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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Fantastic book for Growth Teams
- Écrit par Michelle le 2021-01-06
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- Narrateur(s): Sean Ellis, Morgan Brown
- Durée: 10 h et 43 min
- Date de publication: 2017-04-25
- Langue: Anglais
- An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share....
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Prix courant: 37,05$ ou 1 crédit
Prix réduit: 37,05$ ou 1 crédit
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Loved
- How to Rethink Marketing for Tech Products
- Auteur(s): Martina Lauchengco
- Narrateur(s): Martina Lauchengco
- Durée: 6 h et 56 min
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The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
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Great book - but no templates?
- Écrit par Tom le 2022-07-20
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Loved
- How to Rethink Marketing for Tech Products
- Narrateur(s): Martina Lauchengco
- Durée: 6 h et 56 min
- Date de publication: 2022-04-12
- Langue: Anglais
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Loved explains the foundational principles of best-in-class product marketing for product teams, marketers, founders, and any leader with a product and a vision....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Product-Led Growth
- How to Build a Product That Sells Itself
- Auteur(s): Wes Bush
- Narrateur(s): Derek Dysart
- Durée: 4 h et 23 min
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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Product-Led Growth
- How to Build a Product That Sells Itself
- Narrateur(s): Derek Dysart
- Durée: 4 h et 23 min
- Date de publication: 2019-10-28
- Langue: Anglais
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Hooked: How to Build Habit-Forming Products
- Auteur(s): Nir Eyal, Ryan Hoover
- Narrateur(s): Nir Eyal
- Durée: 4 h et 40 min
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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If it wasn't so short, I wouldn't have finished it
- Écrit par Jeremy Parkin le 2021-12-04
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Hooked: How to Build Habit-Forming Products
- Narrateur(s): Nir Eyal
- Durée: 4 h et 40 min
- Date de publication: 2014-01-22
- Langue: Anglais
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....
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Prix courant: 16,11$ ou 1 crédit
Prix réduit: 16,11$ ou 1 crédit
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- Auteur(s): A.K. Pradeep, Andrew Appel, Stan Sthanunathan
- Narrateur(s): Graham Rowat
- Durée: 6 h et 53 min
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- Narrateur(s): Graham Rowat
- Durée: 6 h et 53 min
- Date de publication: 2019-02-26
- Langue: Anglais
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Auteur(s): April Dunford
- Narrateur(s): April Dunford
- Durée: 3 h et 31 min
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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Fantastic viewpoint on Positioning
- Écrit par Andy le 2020-05-22
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Narrateur(s): April Dunford
- Durée: 3 h et 31 min
- Date de publication: 2020-03-10
- Langue: Anglais
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to a competition, or trying to attract the widest customer base....
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Prix courant: 13,12$ ou 1 crédit
Prix réduit: 13,12$ ou 1 crédit
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Product Marketing, Simplified
- A Customer-Centric Approach to Take a Product to Market
- Auteur(s): Srini Sekaran
- Narrateur(s): David K Martin
- Durée: 3 h et 23 min
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A comprehensive guide to product marketing - from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business. Whether you're looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.
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Product Marketing, Simplified
- A Customer-Centric Approach to Take a Product to Market
- Narrateur(s): David K Martin
- Durée: 3 h et 23 min
- Date de publication: 2021-03-25
- Langue: Anglais
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A comprehensive guide to product marketing - from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Auteur(s): Dan Olsen
- Narrateur(s): Walter Dixon
- Durée: 9 h et 54 min
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The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Narrateur(s): Walter Dixon
- Durée: 9 h et 54 min
- Date de publication: 2016-05-19
- Langue: Anglais
- The missing manual on how to apply Lean Startup to build products that customers love....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Product Management in Practice
- A Real-World Guide to the Key Connective Role of the 21st Century
- Auteur(s): Matt LeMay
- Narrateur(s): Mitchell Dorian
- Durée: 5 h et 16 min
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Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.
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Product Management in Practice
- A Real-World Guide to the Key Connective Role of the 21st Century
- Narrateur(s): Mitchell Dorian
- Durée: 5 h et 16 min
- Date de publication: 2021-01-26
- Langue: Anglais
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Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- Auteur(s): Marty Cagan
- Narrateur(s): Marty Cagan
- Durée: 7 h et 45 min
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How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
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Good for beginners
- Écrit par Mr. P le 2021-09-27
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- Narrateur(s): Marty Cagan
- Durée: 7 h et 45 min
- Date de publication: 2018-03-20
- Langue: Anglais
- How do today's most successful tech companies - Amazon, Google, Facebook - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Find out....
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Prix courant: 26,82$ ou 1 crédit
Prix réduit: 26,82$ ou 1 crédit
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Product Marketing
- Mastering the Art and Science of PMM
- Auteur(s): Div Manickam
- Narrateur(s): Div Manickam
- Durée: 2 h et 2 min
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Are you an aspiring product marketer or product marketing leader? This audiobook is dedicated to product marketers around the world.
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Product Marketing
- Mastering the Art and Science of PMM
- Narrateur(s): Div Manickam
- Durée: 2 h et 2 min
- Date de publication: 2023-01-09
- Langue: Anglais
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Are you an aspiring product marketer or product marketing leader? This audiobook is dedicated to product marketers around the world....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Selling to Homeowners the Sandler Way
- A Proven Process for Selling Products and Services to Consumers in Their Home
- Auteur(s): Kim Booker, Chip Doyle, David Mattson
- Narrateur(s): Sean Pratt
- Durée: 4 h et 31 min
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Selling to homeowners is different - and challenging. To succeed in this environment, you need the Sandler Selling System. Selling to Homeowners the Sandler Way shows how the Sandler Selling System delivers career-changing results for salespeople who close deals in the buyer's personal, private domestic space. This kind of selling applies to dozens of industries, from remodeling to insurance.
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Selling to Homeowners the Sandler Way
- A Proven Process for Selling Products and Services to Consumers in Their Home
- Narrateur(s): Sean Pratt
- Durée: 4 h et 31 min
- Date de publication: 2018-05-01
- Langue: Anglais
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Selling to homeowners is different - and challenging. To succeed in this environment, you need the Sandler Selling System....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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E-commerce Business Marketing: 2 Books in 1
- $30.000/Month: Build an Passive Income Empire from Home Selling Private Label Products on Amazon FBA and Dropshipping Shopify
- Auteur(s): Michael Stone
- Narrateur(s): Tom Brooks
- Durée: 6 h et 14 min
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The Amazon FBA wholesale business is a lucrative e-commerce investment opportunity. However, if you follow the instructions in the correct order, you'll have a better chance of making money. Find out how to become an amazing wholesale seller within the Amazon FBA domain and efficiently fulfill orders to become a wealthy reseller within the AMZ marketplace. This book also opens you up to all the basics of dropshipping, ensuring you have an understanding of what it really is about and also how you can go about it.
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E-commerce Business Marketing: 2 Books in 1
- $30.000/Month: Build an Passive Income Empire from Home Selling Private Label Products on Amazon FBA and Dropshipping Shopify
- Narrateur(s): Tom Brooks
- Série: E-commerce Business Marketing, Livre 1-2
- Durée: 6 h et 14 min
- Date de publication: 2022-08-22
- Langue: Anglais
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E-commerce Business Marketing: 2 Books in 1 shows you how to master the Amazon FBA wholesale business, a lucrative e-commerce investment opportunity, and dropshipping, ensuring you have an understanding of what each really is about and also how you can go about it....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Product Marketing Misunderstood
- How to Establish Your Role, Authority, and Strategic Value
- Auteur(s): Richard King, Bryony Pearce
- Narrateur(s): Alex Picard
- Durée: 4 h et 21 min
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Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers to get the recognition they deserve. Product Marketing Misunderstood helps you apply the tools of your own trade to your job—positioning, messaging, research, personas, and more—helping your entire organization value what you do. This guide arms you with the tools you need to show colleagues past, present, and future that product marketing lies at the heart of your company.
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Great book but needs accompanying PDF!
- Écrit par Sydney le 2022-09-14
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Product Marketing Misunderstood
- How to Establish Your Role, Authority, and Strategic Value
- Narrateur(s): Alex Picard
- Durée: 4 h et 21 min
- Date de publication: 2022-08-08
- Langue: Anglais
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Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers to get the recognition they deserve....
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Prix courant: 15,14$ ou 1 crédit
Prix réduit: 15,14$ ou 1 crédit
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Practical Marketing Analytics
- Web Analytics | Data Driven Marketing | Marketing Metrics | Customer Analytics | Product Marketing
- Auteur(s): Dekker Fraser
- Narrateur(s): Tom Brooks
- Durée: 1 h et 42 min
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Books on marketing analytics tend to be quite academic, with an emphasis on precision and statistical significance that are rarely ever achievable in the corporate world. Having worked in marketing for companies of all sizes, I realize the sharp divide between how analytics are taught and how they are used. Decisions - even in very large companies - are usually made quickly with very imperfect data.
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Practical Marketing Analytics
- Web Analytics | Data Driven Marketing | Marketing Metrics | Customer Analytics | Product Marketing
- Narrateur(s): Tom Brooks
- Durée: 1 h et 42 min
- Date de publication: 2020-07-23
- Langue: Anglais
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Books on marketing analytics tend to be quite academic, with an emphasis on precision and statistical significance that are rarely ever achievable in the corporate world....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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The Irresistible Offer
- How to Sell Your Product or Service in Three Seconds or Less
- Auteur(s): Mark Joyner
- Narrateur(s): Mark Joyner
- Durée: 3 h et 42 min
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The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.
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The Irresistible Offer
- How to Sell Your Product or Service in Three Seconds or Less
- Narrateur(s): Mark Joyner
- Durée: 3 h et 42 min
- Date de publication: 2006-07-28
- Langue: Anglais
- When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain....
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Prix courant: 18,51$ ou 1 crédit
Prix réduit: 18,51$ ou 1 crédit
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Product Management for Dummies
- Auteur(s): Brian Lawley, Pamela Schure
- Narrateur(s): Chris Sorensen
- Durée: 12 h et 54 min
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Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America - yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job - or simply aspire to break into a new role - Product Management for Dummies gives you the tools to increase your skill level and manage products like a pro.
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Product Management for Dummies
- Narrateur(s): Chris Sorensen
- Durée: 12 h et 54 min
- Date de publication: 2019-06-28
- Langue: Anglais
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Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America - yet only a tiny fraction of product managers have been trained for this vital position....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Buy Now
- Creative Marketing that Gets Customers to Respond to You and Your Product
- Auteur(s): Rick Cesari, Ron Lynch
- Narrateur(s): R.C. Bray
- Durée: 5 h et 32 min
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In today's highly competitive global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now, Rick Cesari reveals 25 years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit.
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advertisement for their marketing company
- Écrit par Topia Violins le 2022-04-23
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Prix courant: 18,39$ ou 1 crédit
Prix réduit: 18,39$ ou 1 crédit
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Product-Led SEO
- The Why Behind Building Your Organic Growth Strategy
- Auteur(s): Eli Schwartz
- Narrateur(s): Jem Matzan
- Durée: 6 h et 54 min
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Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. If your main goal is driving traffic, you are leaving sales on the table.
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Worth The Listen
- Écrit par Alex Schenker le 2023-05-02
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Product-Led SEO
- The Why Behind Building Your Organic Growth Strategy
- Narrateur(s): Jem Matzan
- Durée: 6 h et 54 min
- Date de publication: 2022-01-31
- Langue: Anglais
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This audiobook is your guide to online visibility. In SEO, success depends not on what you do but on how you do it. That's why product-led SEO digs into logic and theory instead of offering step-by-step techniques. If your main goal is driving traffic, you're leaving sales on the table....
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Prix courant: 20,15$ ou 1 crédit
Prix réduit: 20,15$ ou 1 crédit
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- Auteur(s): Brad Flowers
- Narrateur(s): Al Kessel
- Durée: 4 h et 54 min
- Version intégrale
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Au global
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Performance
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Histoire
In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- Narrateur(s): Al Kessel
- Durée: 4 h et 54 min
- Date de publication: 2020-10-27
- Langue: Anglais
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In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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