Product Marketing
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Lean Customer Development
- Building Products Your Customers Will Buy
- Auteur(s): Cindy Alvarez
- Narrateur(s): Chelsea Kwoka
- Durée: 7 h et 23 min
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How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them
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Lean Customer Development
- Building Products Your Customers Will Buy
- Narrateur(s): Chelsea Kwoka
- Durée: 7 h et 23 min
- Date de publication: 2021-02-05
- Langue: Anglais
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How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Sell More Faster
- The Ultimate Sales Playbook for Start-Ups
- Auteur(s): Amos Schwartzfarb
- Narrateur(s): Sean Pratt
- Durée: 6 h et 26 min
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The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from managing director of Techstars Austin and sales expert Amos Schwartzfarb. Hear from founders of multi-million-dollar companies and CEOs who learned firsthand with Techstars, the leading mentorship-driven startup accelerator and venture capital firm that has invested in and mentored thousands of companies, collectively representing billions of dollars in funding and market cap.
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Sell More Faster
- The Ultimate Sales Playbook for Start-Ups
- Narrateur(s): Sean Pratt
- Durée: 6 h et 26 min
- Date de publication: 2019-10-08
- Langue: Anglais
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The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from managing director of Techstars Austin and sales expert Amos Schwartzfarb....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Proven Methods for Lead Generation & Customer Acquisition in 2020
- Product Marketing | B2C & B2B Lead Generation | Multichannel Marketing | Direct Marketing | Product Management | User Acquisition
- Auteur(s): Dekker Fraser
- Narrateur(s): Richard Egger
- Durée: 1 h et 15 min
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Get new customers quickly, easily, and cheaply. Learn how to generate leads and acquire customers and users with the most cost-effective and modern techniques. Learn from a former college marketing instructor with over 10 years' experience working for companies large, medium, and small, who holds an MBA in marketing from Northwestern University.
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Proven Methods for Lead Generation & Customer Acquisition in 2020
- Product Marketing | B2C & B2B Lead Generation | Multichannel Marketing | Direct Marketing | Product Management | User Acquisition
- Narrateur(s): Richard Egger
- Durée: 1 h et 15 min
- Date de publication: 2020-08-13
- Langue: Anglais
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Get new customers quickly, easily, and cheaply. Learn how to generate leads and acquire customers and users with the most cost-effective and modern techniques....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- Auteur(s): Geoffrey A. Moore
- Narrateur(s): Mike Chamberlain
- Durée: 9 h et 45 min
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Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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A must for your business toolkit.
- Écrit par Brian Paul Ferreira le 2021-06-14
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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- Narrateur(s): Mike Chamberlain
- Durée: 9 h et 45 min
- Date de publication: 2012-12-11
- Langue: Anglais
- Here is the best-selling guide that created a new game plan for marketing in high-tech industries....
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Prix courant: 31,46$ ou 1 crédit
Prix réduit: 31,46$ ou 1 crédit
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The Product Mindset
- Succeed in the Digital Economy by Changing the Way Your Organization Thinks
- Auteur(s): David H. DeWolf, Jessica S. Hall
- Narrateur(s): David H. DeWolf, Jessica S. Hall
- Durée: 3 h et 47 min
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The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders. David DeWolf and Jessica Hall provide you with all the tools you’ll need to revitalize your company’s methodologies, reframe its culture, and help your company thrive in the digital marketplace.
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The Product Mindset
- Succeed in the Digital Economy by Changing the Way Your Organization Thinks
- Narrateur(s): David H. DeWolf, Jessica S. Hall
- Durée: 3 h et 47 min
- Date de publication: 2019-08-30
- Langue: Anglais
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The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- Auteur(s): Brad Flowers
- Narrateur(s): Al Kessel
- Durée: 4 h et 54 min
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In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- Narrateur(s): Al Kessel
- Durée: 4 h et 54 min
- Date de publication: 2020-10-27
- Langue: Anglais
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In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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Tilt
- Shifting Your Strategy from Products to Customers
- Auteur(s): Niraj Dawar
- Narrateur(s): Walter Dixon
- Durée: 6 h et 1 min
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Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory - and by inventing exciting new products that competitors could not replicate.
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Tilt
- Shifting Your Strategy from Products to Customers
- Narrateur(s): Walter Dixon
- Durée: 6 h et 1 min
- Date de publication: 2014-03-21
- Langue: Anglais
- Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Winning at New Products
- Creating Value Through Innovation
- Auteur(s): Robert G. Cooper
- Narrateur(s): James Edward Thomas
- Durée: 17 h et 25 min
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For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership.
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Winning at New Products
- Creating Value Through Innovation
- Narrateur(s): James Edward Thomas
- Durée: 17 h et 25 min
- Date de publication: 2017-09-21
- Langue: Anglais
- Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success....
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Prix courant: 39,38$ ou 1 crédit
Prix réduit: 39,38$ ou 1 crédit
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Auteur(s): Don Norman
- Narrateur(s): George Newbern
- Durée: 7 h et 23 min
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Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Narrateur(s): George Newbern
- Durée: 7 h et 23 min
- Date de publication: 2023-11-28
- Langue: Anglais
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Why attractive things work better and other crucial insights into human-centered design....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Human Brand
- How We Relate to People, Products, and Companies
- Auteur(s): Chris Malone, Susan T. Fiske
- Narrateur(s): Sean Runnette
- Durée: 5 h et 58 min
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Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.
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The Human Brand
- How We Relate to People, Products, and Companies
- Narrateur(s): Sean Runnette
- Durée: 5 h et 58 min
- Date de publication: 2013-10-15
- Langue: Anglais
- Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us....
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Prix courant: 21,02$ ou 1 crédit
Prix réduit: 21,02$ ou 1 crédit
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Practical Marketing Analytics
- Web Analytics | Data Driven Marketing | Marketing Metrics | Customer Analytics | Product Marketing
- Auteur(s): Dekker Fraser
- Narrateur(s): Tom Brooks
- Durée: 1 h et 42 min
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Books on marketing analytics tend to be quite academic, with an emphasis on precision and statistical significance that are rarely ever achievable in the corporate world. Having worked in marketing for companies of all sizes, I realize the sharp divide between how analytics are taught and how they are used. Decisions - even in very large companies - are usually made quickly with very imperfect data.
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Practical Marketing Analytics
- Web Analytics | Data Driven Marketing | Marketing Metrics | Customer Analytics | Product Marketing
- Narrateur(s): Tom Brooks
- Durée: 1 h et 42 min
- Date de publication: 2020-07-23
- Langue: Anglais
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Books on marketing analytics tend to be quite academic, with an emphasis on precision and statistical significance that are rarely ever achievable in the corporate world....
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Prix courant: 8,71$ ou 1 crédit
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- Auteur(s): Patrick Hanlon
- Narrateur(s): Alan Sklar
- Durée: 7 h et 50 min
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What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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"boomer humor" +self aggrandizement, but value!
- Écrit par Utilisateur anonyme le 2020-07-29
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- Narrateur(s): Alan Sklar
- Durée: 7 h et 50 min
- Date de publication: 2006-05-17
- Langue: Anglais
- What is it that made Starbucks an overnight sensation and separated it from other coffee house companies....
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Prix courant: 27,77$ ou 1 crédit
Prix réduit: 27,77$ ou 1 crédit
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Digital Products Launch Formula
- The Blueprint to Launching, Marketing, and Selling Digital Products
- Auteur(s): Russell Scott
- Narrateur(s): Hartley G. Lesser
- Durée: 4 h et 23 min
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The introduction of a new product may be as thrilling and unpredictable as the ever-changing digital scene. The all-inclusive manual for navigating the murky waters of digital product release is "Digital Products Launch Formula: The Blueprint to Launching, Marketing, and Selling Digital Products" by Russell Scott. You can now confidently and precisely launch your new products into the market thanks to Russell Scott's distillation of the key elements of successful digital product launches into an understandable and usable blueprint.
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Digital Products Launch Formula
- The Blueprint to Launching, Marketing, and Selling Digital Products
- Narrateur(s): Hartley G. Lesser
- Durée: 4 h et 23 min
- Date de publication: 2024-01-05
- Langue: Anglais
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The introduction of a new product may be as thrilling and unpredictable as the ever-changing digital scene....
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Prix courant: 18,74$ ou 1 crédit
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Product Knowledge = Power
- Sales Hooks from Sell It Like Serhant
- Auteur(s): Ryan Serhant
- Narrateur(s): Ryan Serhant
- Durée: 8 min
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If you want to sell a meal, you've got to spend some time in the kitchen. Ryan Serhant shares tips on how to build a strong pitch and story around your product that will enable you to increase sales and earn more.
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Product Knowledge = Power
- Sales Hooks from Sell It Like Serhant
- Narrateur(s): Ryan Serhant
- Durée: 8 min
- Date de publication: 2019-01-29
- Langue: Anglais
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If you want to sell a meal, you've got to spend some time in the kitchen. Ryan Serhant shares tips on how to build a strong pitch and story around your product that will enable you to increase sales and earn more....
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Prix courant: 5,04$ ou 1 crédit
Prix réduit: 5,04$ ou 1 crédit
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Speak to Sell
- Persuade, Influence, and Establish Authority & Promote Your Products, Services, Practice, Business, or Cause
- Auteur(s): Dan Kennedy
- Narrateur(s): Joe Pardavila
- Durée: 5 h et 18 min
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Public speaking has been around for centuries, and today, motivational speaking is as popular as ever. And, like a motivational speaker, you can also inspire an audience - to open their wallets and give you money! In Speak to Sell, marketing wizard Dan Kennedy shares his secrets.
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Speak to Sell
- Persuade, Influence, and Establish Authority & Promote Your Products, Services, Practice, Business, or Cause
- Narrateur(s): Joe Pardavila
- Durée: 5 h et 18 min
- Date de publication: 2021-03-02
- Langue: Anglais
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Public speaking has been around for centuries, and today, motivational speaking is as popular as ever. And, like a motivational speaker, you can also inspire an audience - to open their wallets and give you money....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Become a Product Marketing Manager & Earn $100,000+
- Insider Secrets for Acing Your Marketing Interview and Getting a Marketing Job at Fortune 500 and High-Tech Companies
- Auteur(s): Dekker Fraser
- Narrateur(s): Scott F. Guinn
- Durée: 3 h et 52 min
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According to Glassdoor, the average salary for a product marketing manager is more than $113,000 (before signing, performance, and stock bonuses). But why shoot for an average salary when you can earn a significantly higher salary at high-profile tech companies, start-ups, and Fortune 500 businesses? Silicon Valley veteran product marketing manager Dekker Fraser offers proven and powerful real-world career advice in the lucrative and exciting product marketing career arena.
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Become a Product Marketing Manager & Earn $100,000+
- Insider Secrets for Acing Your Marketing Interview and Getting a Marketing Job at Fortune 500 and High-Tech Companies
- Narrateur(s): Scott F. Guinn
- Durée: 3 h et 52 min
- Date de publication: 2019-06-07
- Langue: Anglais
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According to Glassdoor, the average salary for a product marketing manager is more than $113,000 (before signing, performance, and stock bonuses)....
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Prix courant: 18,74$ ou 1 crédit
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Auteur(s): Stephen Wendel
- Narrateur(s): Danny Hughes
- Durée: 12 h et 46 min
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Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Narrateur(s): Danny Hughes
- Durée: 12 h et 46 min
- Date de publication: 2023-07-25
- Langue: Anglais
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In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....
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Prix courant: 27,83$ ou 1 crédit
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Untrapping Product Teams
- Simplify the Complexity of Creating Digital Products
- Auteur(s): David Pereira
- Narrateur(s): Dallin Bradford
- Durée: 8 h et 51 min
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Untrapping Product Teams guides you to simplify what gets unintentionally complicated and equips you to overcome dangerous traps while steadily driving customer and business value. This is just another book about product management. Its a thought-provoking guide filled with simplicity, encouraging you to act today for a better tomorrow. This book is for anyone facing the challenges of working on or with product teams.
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Untrapping Product Teams
- Simplify the Complexity of Creating Digital Products
- Narrateur(s): Dallin Bradford
- Durée: 8 h et 51 min
- Date de publication: 2024-09-30
- Langue: Anglais
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Untrapping Product Teams guides you to simplify what gets unintentionally complicated and equips you to overcome dangerous traps while steadily driving customer and business value.
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Amazon FBA 2024
- A Step by Step Beginners Guide To Build Your Own E-Commerce Business From Home and Make $10,000 per Month Selling Physical Products On Amazon
- Auteur(s): Michael Cruz
- Narrateur(s): Chris Strong
- Durée: 3 h et 1 min
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Amazon FBA was officially launched in 2006, so it is far from the newest selling platform, but it has shaped the path for other platforms of its kind, and it should be considered as the best service possible. But why would you want to get involved with Amazon FBA? Well, Amazon FBA is one of the easiest ways to get started. From its promises of prime delivery to customers to its total management of your products as soon as they are delivered to the warehouse, Amazon has you covered. They provide a service unmatched by any outside company, and they make selling easier every year.
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Amazon FBA 2024
- A Step by Step Beginners Guide To Build Your Own E-Commerce Business From Home and Make $10,000 per Month Selling Physical Products On Amazon
- Narrateur(s): Chris Strong
- Durée: 3 h et 1 min
- Date de publication: 2020-12-01
- Langue: Anglais
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Amazon FBA was launched in 2006, so it is far from the newest selling platform, but it has shaped the path for other platforms of its kind, and it should be considered as the best service possible. But why would you want to get involved with Amazon FBA? Listen to find out more....
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Sales Secrets for Product Managers
- Tips &Techniques for Product Managers to Better Understand How to Sell Their Product
- Auteur(s): Jim Anderson
- Narrateur(s): Jim Anderson
- Durée: 1 h et 2 min
- Version intégrale
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Au global
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Performance
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Histoire
When you became a product manager, did anyone take the time to mention to you that you were signing up to become a member of your company's sales department? You might have thought that you were joining the marketing department, but if your product doesn't sell, then you won't be holding on to your product management job for long!
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Sales Secrets for Product Managers
- Tips &Techniques for Product Managers to Better Understand How to Sell Their Product
- Narrateur(s): Jim Anderson
- Durée: 1 h et 2 min
- Date de publication: 2014-11-14
- Langue: Anglais
- When you became a product manager, did anyone take the time to mention to you that you were signing up to become a member of your company's sales department....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
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Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 9,20$ ou 1 crédit
Prix réduit: 9,20$ ou 1 crédit
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