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Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Women-to-women relationships in the workplace are...complicated. When they're good, they're great. But when they're bad, they can ruin your day, your week - even your year. Packed with proven advice from two of today's leading experts in workplace relationships, this one-of-a-kind guide gives women the tools they need to navigate difficult situations unique to women-to-women relationships - whether with a boss, a colleague, a client, or an employee.

It is commonly believed that the Great Depression that began in 1929 resulted from a confluence of events beyond any one person's or government's control. In fact, as Liaquat Ahamed reveals, it was the decisions made by a small number of central bankers that were the primary cause of the economic meltdown, the effects of which set the stage for World War II and reverberated for decades.

For a dozen years as one of the world’s most admired CEOs, Indra Nooyi redefined what it means to be an exceptional leader. The first woman of color and immigrant to run a Fortune 50 company - and one of the foremost strategic thinkers of our time - she transformed PepsiCo with a unique vision, a vigorous pursuit of excellence, and a deep sense of purpose. Now, in a rich memoir brimming with grace, grit, and good humor, My Life in Full offers a firsthand view of Nooyi’s legendary career and the sacrifices it so often demanded.

Tournament poker is a tough game to play, but the rewards for success can be huge. Even regular online tournaments offer substantial prizes running to hundreds of thousands of dollars. If you want to win big at the tables, then you must buy this book. In Secrets of Professional Tournament Poker: Book 1 you will learn the fundamentals of play and how to handle varying stack sizes.

Black Faces in High Places is the essential guide for Black professionals who are moving up through their organizations or industries but need a roadmap for how to get to the top and stay there. Based on the authors' considerable experiences in business, in the public eye, and as a minority, the book shows how African-American professionals can (and must) think and act both entrepreneurially and "intrapreneurially".

In the 1970s, against the backdrop of the explosive Watergate scandal, Charles Colson revealed the story of his own search for meaning during the tumultuous investigations that led to the collapse of the Nixon administration. A convicted former special counsel to the president, Colson paradoxically found new life - not with success and power, but while in national disgrace and serving a prison sentence.

Wired called Dr. Fei-Fei Li “one of a tiny group of scientists—a group perhaps small enough to fit around a kitchen table—who are responsible for AI’s recent remarkable advances.” Known to the world as the creator of ImageNet, a key catalyst of modern artificial intelligence, Dr. Li has spent more than two decades at the forefront of the field. But her career in science was improbable from the start. The Worlds I See is the moving memoir of a scientist coming of age as an immigrant in America who finds her calling at the forefront of the AI revolution.

On the coast of southern China, an eccentric entrepreneur spent three decades steadily building an obscure telecom company into one of the world’s most powerful technological empires with hardly anyone noticing. This all changed in December 2018, when the detention of Meng Wanzhou, Huawei Technologies’ female scion, sparked an international hostage standoff, poured fuel on the US-China trade war, and suddenly thrust the mysterious company into the global spotlight.

Never Say Sell explains how to scale individual engagements into long-term business relationships. Cowritten by Tom McMakin, the coauthor of How Clients Buy and expert in account development, and colleague Jacob Parks, this book provides insights into how key rainmakers at firms like Accenture and IBM drive growth from existing relationships. Never Say Sell is a business development guide for professional service providers like consultants, accountants, and lawyers, whether they are sole proprietors or members of account teams tasked with expanding key accounts.

In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.

In Thunderstruck, Erik Larson tells the interwoven stories of two men: Hawley Crippen, a very unlikely murderer, and Guglielmo Marconi, the obsessive creator of a seemingly supernatural means of communication. Their lives intersect during one of the greatest criminal chases of all time.

In The Work Before the Work, leading sales professionals Paul M. Caffrey and Phil M. Jones reveal the six hidden habits that set sales superstars apart, and how to unlock them in yourself. But be advised: You will find approximately zero “hacks”, and not a single “trick” in these minutes. And at no point will you discover a “hidden secret”. Instead, you’ll discover the meticulous thinking, questioning, and preparation that the best of the best practice unconsciously, and learn how to ritualize your sales preparation so you, too, can join their ranks.

Paris, near the turn of 1933. Three young friends meet over apricot cocktails at the Bec-de-Gaz bar on the rue Montparnasse. They are Jean-Paul Sartre, Simone de Beauvoir and their friend Raymond Aron, who opens their eyes to a radical new way of thinking. Pointing to his drink, he says, 'You can make philosophy out of this cocktail!'

Don and Mimi Galvin seemed to be living the American dream. After World War II, Don's work with the Air Force brought them to Colorado, where their 12 children perfectly spanned the baby boom: the oldest born in 1945, the youngest in 1965. In those years, there was an established script for a family like the Galvins—aspiration, hard work, upward mobility, domestic harmony. But behind the scenes was a different story: psychological breakdown, sudden shocking violence, hidden abuse. By the mid-1970s, six of the 10 Galvin boys, one after another, were diagnosed as schizophrenic.

His good friend Mark Twain dubbed him "St. Andrew." British Prime Minister William Gladstone called him an "example" for the wealthy. Such terms seldom apply to multimillionaires. But Andrew Carnegie was no run-of-the-mill steel magnate. At age 13 and full of dreams, he sailed from his native Dunfermline, Scotland, to America. Here, in one volume, are two impressive works by Andrew Carnegie himself: his autobiography and The Gospel of Wealth, a groundbreaking manifesto on the duty of the wealthy to give back to society all of their fortunes.

BeMo's Ultimate Guide to CASPer® Test Prep is the most comprehensive resource for CASPer preparation. Written by former CASPer test raters, admissions committee members and award-winning scientists, this guide is a must-listen for all applicants required to take the CASPer test.

In Wiley's Certified Information Security Manager (CISM) Study Guide, you'll get the information you need to succeed on the demanding CISM exam. You'll also develop the IT security skills and confidence you need to prove yourself where it really counts: on the job. Chapters are organized intuitively and by exam objective so you can easily keep track of what you've covered and what you still need to study. You'll also get access to a pre-assessment, so you can find out where you stand before you take your studies further.

After a few billion years of bearing witness to life on Earth, of watching one hundred billion humans go about their day-to-day lives, of feeling unbelievably lonely, and of hearing its own story told by others, The Milky Way would like a chance to speak for itself. All one hundred billion stars and fifty undecillion tons of gas of it. It all began some thirteen billion years ago, when clouds of gas scattered through the universe's primordial plasma just could not keep their metaphorical hands off each other.

Imagine yourself—a brand-new homeowner—all set to move into a new property that you just bought. You're eager to start a new chapter in your life, but there are still a few things bothering you. The obvious course of action is to hire a contractor for home renovation. But most homeowners can spend between $100,000 and $200,000 for complete home renovation. You must be thinking, "How can I renovate my home without spending a fortune?" The answer is easy: Do it yourself. Do It Yourself Home Renovation will show you how to renovate like professionals at a fraction of the cost.