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Are you making it difficult for your potential customers to buy from you? Today's buyers are overloaded - overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded "sales process". In response, many sales professionals are overcompensating with behaviors that are either too accommodating or that create high pressure - and alienating potential buyers in the process.

Suzanne Simard is a pioneer on the frontier of plant communication and intelligence; her TED talks have been viewed by more than 10 million people worldwide. In this, her first book, now available in audio, Simard brings us into her world, the intimate world of the trees, in which she brilliantly illuminates the fascinating and vital truths—that trees are not simply the source of timber or pulp, but are a complicated, interdependent circle of life.

After being given a terminal diagnosis with only a few weeks to live, Jane McLelland dug up research, some decades old, in her quest to survive. Rather than aiming to cure cancer, which in many cases is unachievable, Jane's approach was to stop it growing. Remarkably, her approach not only stopped it growing, it disappeared altogether. There are now clinics following her protocol, achieving remarkable successes.

This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.

A decade ago, Debbie Travis gave up her hectic life as the producer and star of several hit TV shows to move to a 13th-century crumbling farmhouse and vast olive orchard in Tuscany, which she and her husband then turned into the boutique hotel and wellness retreat. That was a big change in direction—and Debbie’s shared the best of what she learned on that journey in two bestselling books full of humane, heartfelt, and sensible advice on pursuing your true passion (Design Your Next Chapter) and making room for happiness, health, and connection (Joy: Life Lessons from a Tuscan Villa).

In the summer after graduating from college, Suleika Jaouad was preparing, as they say in commencement speeches, to enter “the real world”. She had fallen in love and moved to Paris to pursue her dream of becoming a war correspondent. The real world she found, however, would take her into a very different kind of conflict zone. It started with an itch - first on her feet, then up her legs, like a thousand invisible mosquito bites. Then a trip to the doctor and, a few weeks shy of her 23rd birthday, a diagnosis: leukemia, with a 35 percent chance of survival.

Following his blockbuster biography of Steve Jobs, The Innovators is Walter Isaacson’s revealing story of the people who created the computer and the Internet. It is destined to be the standard history of the digital revolution and an indispensable guide to how innovation really happens. What were the talents that allowed certain inventors and entrepreneurs to turn their visionary ideas into disruptive realities? What led to their creative leaps? Why did some succeed and others fail?

Before being named President Trump's Secretary of Commerce in 2017, Wilbur Ross had already earned a reputation as the "King of Bankruptcy" over his fifty-five-year career on Wall Street. Often working on high-profile bankruptcies such as Pan Am and Texaco, Ross helped restructure more than $400 billion in assets, and was named among Bloomberg's fifty most influential people in global finance. After coming to Washington, Ross faced equally tough challenges, yet survived in his post for all four years.

The prize-winning and best-selling author of Say Nothing presents a grand, devastating portrait of three generations of the Sackler family, famed for their philanthropy, whose fortune was built by Valium and whose reputation was destroyed by OxyContin. Empire of Pain is a masterpiece of narrative reporting and writing, exhaustively documented and ferociously compelling.

Growing up in the high desert of California, Jim Doty was poor, with an alcoholic father and a mother chronically depressed and paralyzed by a stroke. Today he is the director of the Center for Compassion and Altruism Research and Education (CCARE) at Stanford University, of which the Dalai Lama is a founding benefactor. But back then his life was at a dead end until at twelve he wandered into a magic shop looking for a plastic thumb. Instead he met Ruth, a woman who taught him a series of exercises to ease his own suffering and manifest his greatest desires.

The team behind How Google Works returns with management lessons from legendary coach and business executive Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value. Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt.

Anthony Bourdain saw more of the world than nearly anyone. His travels took him from the hidden pockets of his hometown of New York to a tribal longhouse in Borneo, from cosmopolitan Buenos Aires, Paris, and Shanghai to Tanzania’s utter beauty and the stunning desert solitude of Oman’s Empty Quarter - and many places beyond. In World Travel, a life of experience is collected into an entertaining, practical, fun and frank travel guide that gives listeners an introduction to some of his favorite places - in his own words.

Luvvie Ajayi Jones is known for her trademark wit, warmth, and perpetual truth-telling. But even she's been challenged by the enemy of progress known as fear. She was once afraid to call herself a writer, and nearly skipped out on doing a TED talk that changed her life because of imposter syndrome. As she shares in Professional Troublemaker, she's not alone.

Thousands of yoga lovers take teacher training courses each year, hoping to share what they learn with others. Many want to make yoga teaching their full-time career, but most training programs fall short in covering business acumen, and they may not equip graduates with the entrepreneurial skills and savvy they need to make a go of it. This indispensable and inspiring book guides both new and established professionals toward maximizing their impact as teachers and achieving their career goals.

Anthony Fauci is arguably the most famous–and most revered–doctor in the world today. His role guiding America sanely and calmly through Covid (and through the torrents of Trump) earned him the trust of millions during one of the most terrifying periods in modern American history, but this was only the most recent of the global epidemics in which Dr. Fauci played a major role. His crucial role in researching HIV and bringing AIDS into sympathetic public view and his leadership in navigating the Ebola, SARS, West Nile, and anthrax crises, make him truly an American hero.

Dame Sue Black is an internationally renowned forensic anthropologist and human anatomist. She has lived her life eye to eye with the Grim Reaper, and she writes vividly about it in this book, which is part primer on the basics of identifying human remains, part frank memoir of a woman whose first paying job as a schoolgirl was to apprentice in a butcher shop, and part no-nonsense but deeply humane introduction to the reality of death in our lives. It is a treat for CSI junkies, murder mystery and thriller fans, and anyone seeking a clear-eyed guide to a subject that touches us all.

In 1957, four years before his death, Carl Gustav Jung, psychiatrist and psychologist, began writing his life story. But what started as an exercise in autobiography soon morphed into an altogether more profound undertaking. The result is an absorbing piece of self-analysis: a frank statement of faith, philosophy, and principles from one of the great explorers of the human mind.

The unauthorized story of Lululemon. Chip Wilson’s part in this story comes from the learning of thousands of mistakes. He set the culture, business model, quality platform, and people development program and then got out of the way. Lululemon’s exponential growth, culture, and brand strength have few peers, and it is because of those employees who choose to be great. This book is also about missed opportunity - five years of missed opportunity. Chip was playing to win while the directors of the company he founded were playing not to lose.

Trading is a chaotic, complex, and loosely-structured game played by the smartest minds and most expensive computers in the world. It is the ultimate puzzle. Few can trade at an elite level for an extended period. The game is constantly changing and the rules, mechanics, and probabilities are difficult to observe and forever in flux. Just when you think you’ve got a plan: BAM.

When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side?