Professional English

Part memoir, part history, Burn Book is a necessary chronicle of tech’s most powerful players. This is the inside story we’ve all been waiting for about modern Silicon Valley and the biggest boom in wealth creation in the history of the world. When tech titans crowed that they would “move fast and break things,” Kara Swisher was moving faster and breaking news. While covering the explosion of the digital sector in the early 1990s, she developed a long track record of digging up and reporting the facts about this new world order.

The unauthorized story of Lululemon. Chip Wilson’s part in this story comes from the learning of thousands of mistakes. He set the culture, business model, quality platform, and people development program and then got out of the way. Lululemon’s exponential growth, culture, and brand strength have few peers, and it is because of those employees who choose to be great. This book is also about missed opportunity - five years of missed opportunity. Chip was playing to win while the directors of the company he founded were playing not to lose.

"Are you one of us?" a patient once asked Marsha Linehan, the world-renowned psychologist who developed dialectical behavior therapy. "Because if you were, it would give all of us so much hope." Over the years, DBT had saved the lives of countless people fighting depression and suicidal thoughts, but Linehan had never revealed that her pioneering work was inspired by her own desperate struggles as a young woman. Only when she received this question did she finally decide to tell her story.

A rags-to-$9-billion-riches story. A crash course in Burger King history and fast food in America, The Burger King is McLamore's candid and conversational memoir. Written before his death in 1996, he talks of his life, the birth of the Whopper, and the rise of Burger King. McLamore's account of Burger King offers an instructive and inspiring tale to young entrepreneurs. Here's a story of entrepreneurship development from one of the top entrepreneurs of fast food chains.

John Forbes Nash, Jr., a prodigy and legend by the age of 30, dazzled the mathematical world by solving a series of deep problems deemed "impossible" by other mathematicians. But at the height of his fame, Nash suffered a catastrophic mental breakdown and began a harrowing descent into insanity, resigning his post at MIT, slipping into a series of bizarre delusions, and eventually becoming a dreamy, ghostlike figure at Princeton, scrawling numerological messages on blackboards.

Peter Lynch, one of the most successful investors of all time, shows you how to use what you already know to make money in the market. You'll discover why smart money is not so smart - and why you may be a better stock picker than the pros, how to follow your hunches and back them up with facts, how to disregard reports on the economy and pick your own time to buy and sell, and how to determine which types of stocks are right for you. Lynch is the former manager of the $9 billion Fidelity Magellan Fund, where he earned investors a $190,000 return on a $10,000 investment.

There’s so much more to teaching yoga than doing yoga - from building a relationship with a studio (or opening your own) to navigating client relationships, publicizing classes, and avoiding burnout. Sage Rountree has been training yoga teachers for over a decade, and she’s heard the same concerns over and over: How can I help my students best? How can I keep my teaching fresh? How can I make smart choices around my schedule, my money, and the next steps in my career? The Professional Yoga Teacher’s Handbook speaks directly to these concerns in a warm, friendly voice.

Execute Your Tech Idea applies to all technology projects, including apps, portals, Software as a Service, software tools, smart devices, the Internet of Things, and many more.

Every Living Thing: The Warm and Joyful Memoirs of the World's Most Beloved Animal Doctor brings back familiar friends (including old favorites such as Tricki Woo) and introduces new ones, including Herriot's children Rosie and Jimmy and the marvelously eccentric vet Calum Buchanan. This book marks a perfect opportunity for existing fans of Herriot's work to reacquaint themselves with his writing, and for those who've never read him to see what generations of animal lovers have already discovered: James Herriot is that rarest of creatures, a genuine master storyteller.

The role of the executive assistant has evolved to include taking on more managerial duties, project work and supervisory roles. Sue France, former Times Crème PA of the Year, provides best practice advice on meeting the demands of the 21st century administrative professional's role. The Definitive Executive Assistant and Managerial Handbook places special emphasis on personal leadership development, offers a rage of free downloadable online resources and covers how to build and manage a productive team, negotiate with style, manage projects confidently, and more.

Adam Savage is a maker. From Chewbacca’s bandolier to a 1,000-shot Nerf gun, he has built thousands of spectacular projects as a special-effects artist and the cohost of MythBusters. Adam is also an educator, passionate about instilling the principles of making in the next generation of inventors and inspiring them to turn their curiosity into creation. In this practical and passionate guide, Adam weaves together vivid personal stories, original sketches and photographs from some of his most memorable projects, and interviews with many of his iconic and visionary friends.

Are you serious about systemizing your building company? Maybe you’re keen to get started, but you don’t have the tools you need right now. And maybe you're a little overwhelmed by all the strategies and tactics you've been told are necessary to implement into your business. However, there is no need for you to try to figure out everything yourself, on your own.

Ever since he was a kid, kicking broken soccer balls on the run-down streets of East London, Gary Stevenson dreamed of something bigger. As luck would have it, he was good at numbers. At the London School of Economics, wearing tracksuits and sneakers, Stevenson shocked his posh classmates by winning a competition called “The Trading Game.” The prize? A golden ticket to a new life, as the youngest trader at Citibank.

From the chef behind Momofuku and star of Netflix’s Ugly Delicious—an intimate account of the making of a chef, the story of the modern restaurant world that he helped shape, and how he discovered that success can be much harder to understand than failure. Full of grace, candor, grit, and humor, Eat a Peach chronicles David Chang’s switchback path. Along the way, Chang gives us a penetrating look at restaurant life, in which he balances his deep love for the kitchen with unflinching honesty about the industry’s history of brutishness and its uncertain future.

Get complete coverage of all objectives included on the CompTIA Security+ exam SY0-601 from this comprehensive resource. Written by a team of leading information security experts, this authoritative guide fully addresses the skills required to perform essential security functions and to secure hardware, systems, and software. You'll find learning objectives at the beginning of each chapter, exam tips, practice exam questions, and in-depth explanations.

The book that has inspired entrepreneurs for generations, not only is My Life and Work by Henry Ford a memoir of an American icon but it also shows the spirit that built America. Written in 1922, this work provides a unique insight into the observations, ideas, and problem-solving skills of this remarkable man.

Built using the acclaimed The 20-Minute Networking Meeting: Executive Edition networking model lauded by business leaders around the world, the Professional Edition puts you in control of your job-search discussions and, ultimately, your career. Taking the best elements of the best networkers from a multitude of industries and professions, combined with 40 years of the authors' own experience, the Professional Edition culminates in a highly productive networking approach from a hiring perspective.

This is the one guide that anyone who writes - whether student, business person, or professional writer - should keep with them whenever they begin to write. Filled with professional tips and a wealth of instructive examples and prompts, this valuable, easy-to-use audio handbook can help solve any and all writing problems.

The incredible true story of the card-counting mathematics professor who taught the world how to beat the dealer and, as the first of the great quantitative investors, ushered in a revolution on Wall Street.

Wired called Dr. Fei-Fei Li “one of a tiny group of scientists—a group perhaps small enough to fit around a kitchen table—who are responsible for AI’s recent remarkable advances.” Known to the world as the creator of ImageNet, a key catalyst of modern artificial intelligence, Dr. Li has spent more than two decades at the forefront of the field. But her career in science was improbable from the start. The Worlds I See is the moving memoir of a scientist coming of age as an immigrant in America who finds her calling at the forefront of the AI revolution.